SWOT MATRIX FOR TELENOR

Strengths
1. Company has very good network quality; well established brand name. 2. Company provides superior customer care 3. Has financial strength; has the 2nd largest market share) 4. Excellent coverage & distribution 5. Customer diversity 6. Contract with Siemens & Nokia 7. Good packages according to the target market

Weaknesses
1. Less time in market as compared to other companies 2. Less switching cost to other networks 3. Less differentiation 4. Product line is too narrow 5. Negative cash flows in the initial years 6. Less experienced employees than competitors

Opportunities
1. Company has faster market growth 2. Capacity to enter new market segments 3. Has opportunity to add further products and services 4. Opportunity to expand its services to large number of population 5. Inefficiency and poor branding of other networks 6. Co-branding 7. Mobile Number Portability

SO Strategies
1. Do joint venture with any other well known telecommunication company to increase sales. (S1,S2,O6) 2. Allocate budget to put up more cell sites in rural areas/areas where mobile service is not available (S3,O2) 3. By using its well established brand name the company should adapt market development strategies. (S1,O1)

WO Strategies
1. Devising impressive salary and compensation packages to attract the competitors experienced employees to our company. (W7,O5) 2. To enhance its product line set up a wireless internet system. (W4,O3)

Threats

ST Strategies

WT Strategies

1. Strength of existing customers 2. Change in government policies; inflation. 3. Rising sales of substitute products (public booths n calling cards) 4. Wireless technology at boom 5. Mobile number portability 6. Grey traffic 7. Propaganda against the brand 8. Increasing competition.

1. Maintain standards plus overcompensate the customers to maintain and retain market share. (S3,T1) 2. Superb advertising to assure the customers of the companys social responsibility towards the society to overcome the effects of the propaganda raised against the brand. (S1.T7)

1. Lower down call rates. (W2,T3) 2. Adapt marketing penetration strategies through greater marketing efforts. (T8, W2, W3).