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15 to 25 [ 45 to55 [
25 to 35 [ ], 55 and above
up to Rs. 60,000 Rs.60,000 to Rs.1,20,000 Rs.1,20,000 to Rs. 2,00,000 Rs.2,00,000 and above [
Q. 1 Q. 2
If yes, Which Product are you Using? TV [ ], Refrigerator AC [ ], Washing Machine DVD/VCD [ ], Microwave Oven Vaccume Cleaner [ ] By which Medium you come to know about LG? Advertisement Family Member Friends/Relative/Neighbour Other Source [ [ [ [
Q. 3
] ] ] ]
Q. 4
Which advertisement feature influenced you most in a particular Ad.? Concept/Message [ ] Logo/Slogan [ ] Picturisation [ ] Overall [ ] Have you seen any LGs ad.? Yes [ ], No
Q. 5
Q. 6
What makes you recall LG? Logo/Slogan Message Presentation of Ad Model/Celebrity What do you like of the advertisement of LG? Impressive [ ], Satisfactory Unsatisfactory [ ]
[ [ [ [ [
] ] ] ] ]
Q. 7
Q. 8
What do you think about the most striking media to advertise LG? Television [ ], Radio [ ] Internet [ ], Newspaper [ ] Banner/Hoardings [ ], Magazine [ ] Based on the price range what impression do you carry of LGs product? Economical [ ], Costly [ ] Neither Economical nor Costly [ ]
Q. 9
Q. 10 Did you go to purchase LGs products after watching the ad. and ended up buying other products, influenced by the specific reason? Mention it. Yes [ ], No [ ] Q. 11 Did you go to exclusive LGs Showroom? Yes [ ], No [ ] ] ] ] ] ]
Q. 12 Does the advertisement reflect actual product profile? Yes [ ], No [ Q. 13 The advertising strategy of LG is Very good & Promising Good & Promising Good but Needs Alteration Needs complete Alteration Q. 14 Which competitors ads. do you like against LG? [ [ [ [
__________________________________________________________________ Q. 15 Do you want to give any suggestion for LGs advertisement? __________________________________________________________________ __________________________________________________________________
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