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Service marketing involves 3 types oI marketing: 1. EXTERNAL MARKETING, 2. INTERNAL MARKETing, 3. INTERACTIVE MARKETING. External MARKETING aims to capture the attention oI the market, and arouse interest in the service. Internal MARKETING enables employees to perIorm the service eIectively, and keep up the promise made to the customer.
Service marketing involves 3 types oI marketing: 1. EXTERNAL MARKETING, 2. INTERNAL MARKETing, 3. INTERACTIVE MARKETING. External MARKETING aims to capture the attention oI the market, and arouse interest in the service. Internal MARKETING enables employees to perIorm the service eIectively, and keep up the promise made to the customer.
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Service marketing involves 3 types oI marketing: 1. EXTERNAL MARKETING, 2. INTERNAL MARKETing, 3. INTERACTIVE MARKETING. External MARKETING aims to capture the attention oI the market, and arouse interest in the service. Internal MARKETING enables employees to perIorm the service eIectively, and keep up the promise made to the customer.
Copyright:
Attribution Non-Commercial (BY-NC)
Formati disponibili
Scarica in formato DOCX, PDF, TXT o leggi online su Scribd
Marketing to END-USERS. Involves pricing strategy, promotional activities, and all communication with customers. PerIormed to capture the attention oI the market, and arouse interest in the service.
2. Internal Marketing: "Enabling the Promise"
Marketing to EMPLOYEES. Involves training, motivational, and teamwork programs, and all communication with employees. PerIormed to enable employees to perIorm the service eIIectively, and keep up the promise made to the customer.
3. Interactive Marketing: (Moment oI Truth, Service Encounter)
This reIers to the decisive moment oI interaction between the Iront-oIIice employees and customers, i.e. delivery oI service. This step is oI utmost importance, because iI the employee Ialters at this level, all prior eIIorts made towards establishing a relationship with the customer, would be wasted.