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1I1LL age No
PlsLory
resenL SLaLus
AchlevemenLs
SWC1 Analysls
roducL 8ange
ManufacLurlng rocess
Worklng SLraLegles
PS1C8?
W 1he company was founded by Mr Manmohan ayal ln 1928
W n 1928 Man Mohan ayal LhoughL LhaL ndla have a huge
markeL for confecLlonary buslness so he send hls 8roLher Lo
Cermany for geLLlng Lhe knowledge abouL confecLlonary
buslness
W AfLer Lhe research of one year he came back Lo ndla and
sLarLed Lhe flrsL manufacLurlng unlL ln Mumbal
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8S-1 S1A1uS
W Chalrman M of Lhe company ls vl[ay kumar
W MAPAv8 SAPu ls Lhe CM of Lhe company
W arle have a 40 share of LoLal blsculL markeL and 13 share of
LoLal confecLlonary markeL ln ndla
W AL Lhe presenL Llme company have Len moLher manufacLurlng unlLs
all over ndla
W MosL of Lhe unlLs are ln meLro clLles or near by meLro clLles
W Company have 73 CMus ln varlous clLles of ndla
W More Lhan 10000 workers are worklng ln A8L company
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AchlevemenLs of Lhe company
W arle C ls Lhe largesL selllng blsculL brand ln Lhe
world
W L ls Lhe Lhe no2 selllng blsculL brand ln Amerlca
W arle ls Lhe leader ln manufacLurlng confecLlonary
producLs ln ndla
W arle C ls one of Lhe oldesL LrusLed and respecLed
brand organlzaLlon ln Lhe fleld of selecLlng quallLy
food worldwlde
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8CuC1 8A-C
Company have a wlde range of 8SCu1 1CllS and CA-S
L have more Lhan 32 producL some popular are as followlng
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ISCUI1S kANGL 1CIILLS CANDILS kANGL
arleC Clucose 8ola Cola
Crack !ack opplns
Monaco klsmy
Plde Seek Mango 8lLe
arle Cream Melody
arle lgesLlve Marle kacha Mango
Mllk ShakLl
Mllano
MA-ulAC1u8-C 8CCSS
1he process of manufacLurlng of blsculL lnvolves flve sLep
1 8aw MaLerlal Checklng
2 Mlxlng
3 8acklng
4 Coollng
3 acklng
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MA-ulAC1u8-C 8CCSS
W llrsL sLep ls Lhe quallLy checklng n whlch
workers checks Lhe quallLy of raw maLerlal
W n Lhe second sLep Lhey mlx all Lhe lngredlenLs
such as (Malda Sugar Mllk Chee Lc)
W n Lhe Lhlrd sLep Lhey cuL Lhe mlxLure ln Lhe
approprlaLe shape and bake lL ln Lhe oven
W lourLh sLep lnvolves coollng
W llfLh and lasL sLep lnvolves packaglng
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WC8k-C S18A1CS
Worklng paLLern of Lhe company ls very sound
and healLhy
arle works on a !apanese 3 s sysLem Whlch ls
1 Selre reorganlzaLlon
2 SelLon neaLness place flxlng and levellng
3 Selso Cleanllness
4 SelkeLsusLandardlzaLlon
3 SlLkesuself dlsclpllne
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WC8k-C S18A1CS
W 1argeL segmenL mass markeLlng
W 1hey are followlng 1CM MeLhod whlch enables
Lhem Lo produce good quallLy producL
W n confecLlonary buslness packaglng have ma[or
spendlng so for LhaL Lhey are maklng rappers on
Lhere own lL's reduces Lhelr cosL of producLlon
W 1hey spends a loL of money Lo lncrease Lhe
employees roducLlvlLy so LhaL Lhelr employees
can serve Lhelr besL
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MA8k1-C S18A1CS
W 1hey spend a huge amounL of money Lo
promoLe Lhe producLs Lhrough dlfferenL
medla
W 1he slogan ' C mane genlus ' ls very popular
Llll Loday
W 1hey hlre fllm sLars for promoLlon of Lhelr
producL such as Amlr khan for Monaco PrlLlk
8oshan for Plde and seek eLc
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SWC1 A-AL?SS
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W Speclal Lhanks Lo Mr Sudarshan !alna (school
coordlnaLor) arle 8lsculLs vL LLd Who
provlde us Lhe relevanL lnformaLlon abouL Lhe
company
W M8 L8 8ao who provlde us Lhe opporLunlLy
Lo go and learn abouL Lhe company
W M8 Sachln 8ohLagl
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