55479:3908

Expand the Away Irom Home market by introducing Keurig machines to hotels.
Improve operational eIIiciencies oI roasters and distribution Iacilities recently acquired.
Expand supply channel Ior the Keurig brewer machines to more than one manuIacturer.
Establish a consistent Green Mountain brand name to provide consumers with a consistent message.
Promote GMCR to the China, India population.
Capitalize on the daily consumption rate oI coIIee.
Market to the Baby Boomers (high growth segment).
Promote premium brands to high income consumers.

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GMCR, a Iair trade and sustainable company, produces K-Cups that are not recyclable or re-useable.
Financial perIormance oI the company is dependent primarily on the sales oI K-Cups.
Increased costs and decreased availability oI Arabica coIIee beans will impact Iuture production.
Reliance on a single manuIacturer in China Ior the production oI the coIIee brewers.
Volume oI mergers and acquisitions will impact their ability to remain Iinancially strong as well as impact their overall
operations.
Increasing reliance on a limited number oI specialty Iarms will impair Iuture coIIee production.

Heavy reliance on local carriers Ior delivery oI coIIee and brewers could disrupt operations.
Risk oI patents expiring in the next Iive years or some other competitor entering the market with a new style oI single-
cup brewer.
Results oI the inIormal SEC inquiry could negatively impact the company.

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