Tour Operator Assignment

Introduction

The assignment on tour operations sector is aimed at for investigating and researching on imaginary or real tour operator. This will enhance learning skills by understanding what is learned in the class and what is available in the market.

The assignments is based on scenario where employment is as tour operator and development of strategic plan is required for selling holidays in Dubai during summer.

The outline and objectives of tour operator assignment is mentioned below:

Describing tour operation sector with practical examples. Generating imaginary tour operator known as emirates international holidays.

Determining number of staff, passengers and destinations. Providing brief information about suppliers, partners and products. Analyzing effects of current and recent trends and developments. Detailing the channels, yield management, portfolio and travel documents.

Reaching conclusion after completion of assignment.

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Tour Operator Assignment

Emirates International Holidays

Emirates International Holidays (EIH) is a separate and individual entity and it is not linked with any travel agency or airline. The establishment was in 2007. The tour operators in EIH are responsible for tour packages and they have target to meet. The target is the number of passengers using EIHs holiday packages. The tour destination selected is Dubai due to various trends that are taking place during summer. The team working will be assigned each emirate / destination but our focus is Dubai.

The management of EIH is in full support of team members by motivating and training them with a huge database of information so the employees will not have to waste time. The process will include determining destination and package type, analyzing suppliers and their prices, determining product type, setting package price with profit margin and targeting right passengers and tourists for the purpose of selling holiday packages (Zee Gilmore, 2008).

Dubai is tourist destination and there are several options which makes it easier for selling holiday packages. The focus and establishment is Dubai due to success of many tour operators in Dubai. There are summer packages and suppliers are cooperative for designing and opposing in the market (Tourism in Dubai, 2008).

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Tour Operator Assignment

Description on Tour Operation Sector

The operation of Emirates International Holidays (EIH) is local and international of the travel and tourism industry in Dubai / UAE. There are different types of products which is designed and marketed for

passengers and tourists. The holiday packages are not fixed and it is customized according to the taste and preferences of passengers and tourists in Dubai.

EIH will be buying group of components for holiday packages from different and suitable suppliers in Dubai / international destinations which will include variety of products and services. This will be for passengers just reached Dubai or tourists already available in Dubai. The holiday package that is to be sold is Dubai with entertainment and leisure for Happy Summer Vacation (Zee Gilmore, 2008).

Employees, Passengers and Destinations

There are around 20 employments in different departments of Emirates International Holidays (EIH). Depending upon destination and product package type an employee will be handling it. There will be no more than one employee in one holiday package but if the client happens to inquire about different package from same employee then he / she can handle it.

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There are more than 30 passengers and 20 tourists that EIH is entertaining on monthly basis and it is expected to increase during summer sales of Happy Summer Vacation. The employees are expected to handle it with stress free and must satisfy the inquiries. The yearly passengers and tourists are around 600.

The destination of Happy Summer Vacation is Dubai and Abu Dhabi. The other destination within UAE can be designed and offered when there is demand from clients. The yearly destination is decided and designed on quarterly basis (Tourism in Dubai, 2008).

The international destinations are India, Australia, France, UK, USA, Malaysia, Bangkok, Oman and Mauritius. These 9 destinations are in demand by the clients but they are not limited. The passengers and tourists can also discuss and demand new destinations. The tour agent will discuss and negotiate with suppliers and travel agencies for more details to design and propose holiday package.

Suppliers, Partners and Products

The suppliers and partners of Happy Summer Vacation are based in Dubai. The range includes hotels, apartments, restaurants, luxurious car, service assistant, shopping centers / villages, etc. the listed suppliers and partners are depending upon client selection. Page 4 of 9

Tour Operator Assignment

The Emirates International Holidays (EIH) types of products in Happy Summer Vacation are entertainment, leisure, health, sports, culture and heritage and amusement which are aimed to target family, friends, etc. These are the famous products that the tourists in Dubai are mostly enjoying which is determined depending upon last year feedback. Due to hot weather beach and sand entertainment products are not demanded during summer (Zee Gilmore, 2008).

Effects of Current and Recent Trends and Developments

The Emirates International Holidays (EIH) distributions of current trends are attractive when packed in holidays and recent trends provide advantages. There are tremendous developments in Dubai due to many projects that are launched (Tourism in Dubai, 2008). The reason is that Dubai is a tourist destination. There are also various programs launched by Department of Tourism and Commerce Marketing periodically (Dubai Department of Tourism and Commerce Marketing, 2008).

Channels, Yield Management, Portfolio and Travel Documents

The distribution channels of Emirates International Holidays (EIH) are through suppliers and reservation once the passenger and tourists confirms holiday package with payment. The channels are local and international. Page 5 of 9

Tour Operator Assignment

The yield management is implemented at EIH, it is flexible and tour operators do not sell their holiday packages through brochure prices. Usually, the prices are not listed in brochures. When there is an enquiry tentative prices are proposed and once the package is finalized and confirmed by passengers and tourists the prices are also finalized. The reason is that 60-70% passengers and tourists will be positives taking business as per brochure and proposed prices. There are discounts and flexible prices are expected which is part of the negotiation process (Larry Dwyer, Peter Forsyth, 2008).

The product portfolio of EIH is increasing and changing to meet the changing environment and holiday packages that are focused and wanted. There are ranges of products and sometimes they are mixed such as when entertainment and leisure is included then there might be a mix of education and sports.

The process includes maintaining copy of travel documents which are essential and also during registration and payment all documents are checked. This is to avoid legal complications and issues due to invalid travel documents. During the holiday tour, the passengers or tourists are informed to carry their original documents and these are checked once they are present and ready for the tour. This is part of EIH policy and procedure (John Swarbrooke and Susan Horner, 2006). Page 6 of 9

Tour Operator Assignment

Conclusion

The tour operators in any business or organization are expected to sell customized holiday packages and flexible pricing strategies. This will ensure 100% selling of holiday package designed and marketed. The tour operations is more like designing, marketing, negotiating and selling which brings positive impacts in Dubai.

The holiday package by Emirates International Holidays known as Happy Summer Vacation is the major selling in Dubai during summer. The number of passengers and destinations are essential for attracting various types of clients to the business. Furthermore, by having multiple suppliers and partners will ensure competitive price and package and they are flexible due to various trends in Dubai.

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References List

Zee Gilmore 2007, Travel Essentials and Travel Listing, Dubai, 2nd (Footprint - Pocket Guides), Foot Print Books, United Kingdom.

Larry Dwyer, Peter Forsyth 2008, Yield Management in the Tour Operating Business, International Handbook On The Economics Of Tourism, Edward Elgar Publishing, United Kingdom.

John Swarbrooke and Susan Horner 2006, Yield Management in the Tour Operating Business, Consumer Behaviour in Tourism: An International Perspective, Second Edition, Butterworth-Heinemann, Netherlands.

Dubai

Department of

of Dubai,

Tourism Dubai,

and

Commerce 11

Marketing November,

2008, 2008,

Government

viewed

<http://www.dubaitourism.ae/>.

Tourism in Dubai 2008, Wikimedia Foundation, Inc, US, viewed 11 November, 2008, <http://en.wikipedia.org/wiki/Tourism_in_Dubai>.

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