Debuted in 2000

Named after Davids grandfather Recently modified Loyal customer base

Independently owned restaurants

Increasing demands for diverse menus

Restaurants inspired by different creative outlets A growing median between fast food and casual dining

Bridging the gap between food quality and menu pricing

Retro-vintage ambiance
Fusion between a classic diner and a favorite burger joint Trendy homemade burgers Wide selection of hot and cold sammiches Vegetarian and vegan

To establish a strong brand identity among 50% of the target market by January 2012.

Promote Clocked by highlighting its unique ambiance with particular emphasis on their trendy burgers.

Redefines the diner scene Ventures beyond ordinary burger joints Dares to mix flavors and ingredients Tastiest burgers in town

Attracts a diverse group of consumers Working men aged 25-64 taking lunch breaks Families with young children College students

Alternative young adults looking for a dining experience to match their rebellious personalities

Emphasis on the science fiction components that are already incorporated into Clockeds atmosphere Vintage science fiction movie posters

Subdued color palette with robotic and galactic fonts

Incorporate burger imagery Combine traditional retro diner with a unique twist to set Clocked apart Out-of-the-ordinary in the best way possible Take the diner as it is and bring it to a new dimension

F U T U R E

RECOMMENDATIONS
Clarify signage. Raise awareness among UGA students. Join forces. Incorporate the sci-fi theme into the menu.