Aravali Institute of Management Jodhpur

Business Plan
To launch a Stationery Store in Jodhpur

Presented By: Anuj Jain PGP II Roll No. 7

Executive Summary
Stationery Zone is a new retail stationery store that will cater all the requirement of people under one roof in Jodhpur, Rajasthan. As our name suggests our focus is on stationery supplies which includes college books & study material, magazines, specialized paper, preprinted invitations, greeting cards, pens, and other miscellaneous stationery items and small office supplies. The business will have the ability to specialize order any type of stationery on behalf of customers including custom printed letterhead paper and business cards Our focus is to position ourselves as the top retail stationery store servicing this particular market. Our intentions are to obtain 80% market share and become a central hub for providing the entire stationery item to the mass population Stationery Zone will be located at Hotel Sunrise, Paota. Stationery Zone will centralize itself directly in position to the residential location. We believe that this is critical to our initial success and long-term growth.

Stationery Zone
Objectives
To create a shopping environment that caters to the stationery needs of the different section of the society. To earn 80% market share and become the number one stationery store in Jodhpur. To have a large customer base by the end of the first operating year To receive a 50% profit margin within the first year.

Vision
To evolve into giant retail stationery store focused on customer needs and customization.

Mission
The Stationery Stores mission is to provide customers with an outstanding array of stationery supplies while concurrently offering an extensive line of stationary customization services for events and businesses within the target market.

Keys to Success
In order to succeed in the western wear apparel industry Jubilant Western Wear must: Carry an assortment of stationery supplies to fit the more ample frames of their customer Provide customers with top notch personalized customer service in an atmosphere of hospitality Advertise and promote in areas where the target customer base is available. Continuously review our inventory and sales and adjust our inventory levels accordingly.

List of Stationery Items available at Stationery Zone

Office Stationeries
Digital Diary Gift Pen Set Golden Pen Stand Piano Folder Ball Pens (Rs.2 onwards) / Ball Pen Refills Pencil Pencil Rubber / Ink Rubber Fevistick (Gum Stick) Gum Bottle Stamp Pad (Ink color= violet,
black, red, green)

General Products
Notice Board :- White Board / Black Board / Velvet Board Black Board (Calendar Style hanging /
folded)

Sketch Pens (color shade= 6, 12,

18, 24, 36, 48)

Scissor Post IT (for Quick

Notes/Instructions)

Black Board / White Board Duster / Magnetic Duster Tissue Napkin / Tissue Paper Roll Push / Pull Stickers Name Plate : Acrylic / Metal / Engraved / Emboss Name Batch : Acrylic / Metal / Engraved / Emboss Table Ring Magnifying Glass / Sheet Magnetic Compass (hoka yantra /
disha suchak yantra - for vastu direction)

Cutters (very sharp) Full Scape Paper (ruled or plain

paper)

Scotch Tape (invisible tape, do

not leave gum mark)

Touch & Go (ink remover) Visiting Card Album Visiting Card Case Writing Pad Sticker Label (different colors,

Measure Tape (height, width, length

measurement)

Stapler (machine) Stapler Pin Remover Punching Machine Paper Weight Fax Paper Roll Typing Carbon, Double Side Carbon Writing Carbon Marker Pen

size, shape/ pre-printed/plain - with border) Envelopes (white, brown, printed, cloth and/ with window in different Size)

Scotch Tape - invisible tape Glue Gun Machine (with free glue
stick)

Typing Machine Ribbon Box File / Voucher File Spring File Pencil Sharpener Pen Stand Duster

Clip Board / Exam Board (simple,

polished, pvc, acrylic, sunmica, steel)

Drawing Board - wooden Office Bag Key Pouch All Leading Brand Pen, Refill Xerox Paper / Print out paper

Plastic/PVC File & Folders

Transparent Punch Folders (different size & quality) One Side Transparent File (A4 & FS size) Patti File (No punching requires to file) "L" Folder (transparent / non transparent) Folder File / Plastic Folder Folder File (with chain) (6F, 12F, 18F, 24F, 36F)

Professional Degree/Course Books Engineering Syllabus Books Polytechnic College Books Computer Degree Course Books Bsc. IT Books M.C.A. Books Medical Books M.H.C.E.T for Medical & Engineering Exam AITBS Diploma Chartered Accountancy (CA) Books I.C.W.A. Books Scanner Law Books AIEEE Books IIT Books CET Books MBA Books Flash Cards MCEE Books Hotel Management Engineering Mathematics D.Ed. Books IAS Books Competitive Exam GK CBSE/ RBSE Books CBSE Exams Question Banks College Books for Arts, Science & Commerce recommended by JNVU

Computer Stationery, Printer Ink & Consumables

Computer Paper
Size: 6 inch, 80 columns (10'x12') & 128 columns (15'x12') Quality: 60gsm, 70gsm, 80gsm, ledger, executive bond Copy: I part / II part / III part

Computer File (15x12 & 10x12) (80 columns & 120

columns)

Computer Sticker Sheets (Ready to print and use - in

different size)

Inkjet Cartridges : HP, EPSON, Canon, Brother, Samsung (color/black)

Laser Printer: Toner Cartridges

Inkjet Cartridge Refilling & Ink Toner Refilling Key Board (Logitech, Microsoft, Samsung, iball etc.) Mouse / Laptop Mouse (Logitech, Microsof, Samsung,
iball etc.)

Pen Drive (Transcend, Kingston, iBall etc.) Blank DVD / DVD RW (Moser Bare, Sony, Samsung,
Imation etc.) Imation etc.)

Blank CD / CD RW (Moser Bare, Sony, Samsung, CD/DVD Drive Head Cleaner Data Cartridge Floppy, ZIP Drive Power cable, Printer cable Mouse and Keyboard converter (port converter) Connectors / USB Connectors Computer System Safety : Spike Guard Printer Legs CD / DVD storage Box / Folders / Wallet CD / DVD courier Envelopes Computer Speakers (2.1ch, 5.1ch, 6.1ch etc) Computer Headphone / Earphone with Mick Antiglare Screen Papers : Glossy Paer, Coated Paper, Photo Paper, OHP Sheets

Packing Material
Rubber Band (regular, nylon, black in different Size) Brown Cello Tape (in different size & length) Disco Cello Tape for Decoration (in different size &
length)

Marking Ink for: Goni, plastic bag, Paper box, Wood box,
Cartoon, Metal etc.

Marking Ink - Metal Marking Ink Marking Pen : silver, gold, green, red, blue, back ink Fevicol Tube/Bottle - MR (10gm, 20gm, 50gm, 100gm,
150gm, 200gm, 250gm, 500gm, 1kg)

Masking Tape Electric Tape / Wire Tape Double Side Tape / Foram Tape

Brown Paper / Pink Paper / Design Paper / Transparent Foil Paper / Metallic Paper etc. Paper Tape Brown paper with pre-gum

Location Analysis Location

Secondary Business District Hotel Sunrise , Paota Rent Rs 15000 per month Area - 950 sq ft.

Factors Affecting the selection of Market and Trade Area Demographics

Total size and density: Density of people living at Paota and near by area is high which is favorable for stationery market. Age distribution: Mostly prone to students. Nearness to schools, educational institutes & colleges i.e. J. N.V.U. & K.N. college Average level of education: Level of education is high and standard of living is also high which a favorable factor for our store as it will increase the demand for stationery.

Competition
Number and size of the competitors: There are only 2 major competitors i.e. Second Hand Book Depot & Book World and rest competition is from small stationery stores.

Economic Base
Total and per capita disposable income: Parents focusing on higher education & disposable income is also high Growth forecasts: It is also high as there is boom in education sector and there is continuous demand of stationery Economic and seasonal fluctuations: Would not affect stationery business Access to credit and financial facilities: Easy availably of credit as sound banking structure is available in Jodhpur

Legal Requirements for registration of Retail Stationery Store

Store Layout & Design

Office stationeries Professional Course Books

Cash Counter

General Product s

Comp uter Statio nery, Printe r Ink & Consu mable s

Plastic/PVC File & Folders

Packing Material & Boutique stationery

Entry & Exit

Reasons for above type of Layout

Easy to locate stationery Fully spacious & customers can easily navigate Draw customers around the store Store front is another important factor, it should be inviting and it should have good lighting and other facilities in total it should entice potential customers into the store. So we will focus on that as well Enhance the image of our outlet It ensures optimum utilization of space Reduce the product search time for consumer Ensures effective & desired presentation of stationery Influence the service quality experience

Stationery Zone & Financing Summary

Required Funds - At initial stage, the Stationery Zone requires INR 25, 00,000 of debt funds. Below is a breakdown of how these funds will be used:

Projected Startup Cost

Working capital Legal Requirements Lease Hold Improvements Opening Supplies Company Vehicle Marketing Budget Security Deposits Miscellaneous & Unforeseen Cost

INR
5,00,000 20,000 75,000 20,000 1,50,000 77,704 5000 10,000 8,57,704

Total Start up Cost

Marketing Plan
Stationery Zone intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company. Marketing Strategies Establish contacts with various educational institutes & Government & Private offices in the local market. Implement a local campaign with the Companys targeted market via the use of flyers, local newspaper advertisements, electronic advertisements & hoardings. Develop an online presence by developing a website and placing the Companys name and contact information with online directories Advertising Expenditure
Print media In newspaper of sunday last page Rajasthan Patrika Advertisement size (8*8)sq cm Cost (Rs 235*64sq cm) Add 60% premium Rs

15040 9024 24064

Dainik Bhaskar Advertisement size (8*8)sq cm Cost (Rs 225*64sq cm) Add 60% premium

14400 8640 23040 47104

Electronic media FM channels Rs 7*20 seconds*10 times per day for 1 month

Rs

Total amount to be spent on print media

1400

Local TV channels 30 seconds advertisement to be repeated 15 times a day for 1 month Total amount to be spent on electronic media

6700

8100

Outdoor Advertising media Hoardings Advertisement size (10*10) sq m Cost (Rs 45*100sq m) * 5 hoardings for 1 month Total amount to be spent on hoardings

Rs

Total expenditure on advertisement Print Media Electronic media

Rs 47104 8100 22500 77704

22500 22500

Hoardings Grand Total

Organizational Chart & Personnel Summary

Owner/Manager Operational Staff Sales Executive Helpers Administrative Staff Accounting Sales & Marketing

Number of Personnel Year Owner Accountant Marketing Executive Sales Executive Helpers Total Personnel Plan Yearly Year Owner Accountant Marketing Executive Sales Executive Helpers Total 1 1,80,000 60,000 84,000 1,44,000 1,26,000 5,94,000 2 1,80,000 60,000 84,000 1,44,000 1,26,000 5,94,000 3 1,80,000 60.000 84,000 1,44,000 1,26,000 5,94,000 1 1 1 1 2 3 8 2 1 1 1 2 3 8 3 1 1 1 2 3 8

Personal Expenses Break Dow n

21%

31%

Ow ner Accountant Marketing Executive Sales Executive Helpers

24% 14%

10%

Strategic direction
SWOT Analysis This is a summary of the business's most important strengths, weaknesses, opportunities and threats.

Strengths
Excellent quality product. All stationery products under one roof. Fully spacious & customers can easily navigate Well trained sales persons Within reach of people Near educational institutes & universities

Weaknesses
New Player Credibility problem may affect initial sales Customer Loyalty Underdeveloped Supply Chain Lack of adequate utilities

Opportunities
Enormous market for the Stationery Business Growth of educational institutes & universities Demand of boutique stationeries

Threats
Competition from Second Hand Book Depot & Book World Increase in interest Rates Increase in supplier prices Inflation

Financial Plan
Underlying Assumptions
Stationery Zone will have an annual revenue growth rate of 16% per year. The Owner will acquire INR 25,00,000 of debt funds to develop the business. The loan will have a 10 year term with a 9% interest rate

Sources of Funds

Sources of Funds Owners Capital Loan from bank Total Financing

Rs 15,00,000 25,00,000 40,00,000