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PAN INDIA’
Standing ‘mall’
Industry analysis
"India will be tomorrow what China is today."
There are 420 million people under the age of 25 in
India, 22 million people who join the ranks of the
middle classes every year and 67 million who
have an average annual income of 25,000, the
same as in Milan.
India’s middle class population is greater than the
total population of the USA.
These figures alone explain that India has the
highest consumer potential in the
immediate future.
Industry analysis
As the contemporary retail sector in India is
reflected in sprawling shopping centers,
multiplex- malls and huge complexes offer
shopping, entertainment and food all under one
roof, the concept of shopping has altered in
terms of format and consumer buying behavior,
ushering in a revolution in shopping in India.
The trends that are driving the growth of the
retail sector in India are
Low share of organized retailing
Increase in disposable income and customer
aspiration
Increase in expenditure for luxury items
The Vision
Vision: To provide our customer a superior
shopping and entertainment experience.
Shopping arcade
Gaming arcade
Eateries and Coffee bars
Movie Theatres
Strategy - SOSTAC
Situation:
Some of these Tier II and Tier III cities are very close to the metros in
proximity.
The proximity ensures that these cities are getting rich in Jobs as
well as disposable incomes.
Strategy - SOSTAC
Situation:
This is causing the overall spread of malls in India to change, If
development plans till 2007 is studied it shows the projection
of 220 shopping malls, with 139 malls in metros and the
remaining 81 in the Tier II cities.
Strategy - SOSTAC
Opportunity :
The situation has led to these Tier II and Tier III cities to
be rich in opportunity for retailing and the entertainment
industry.
Strategy - SOSTAC
Strategy:
Most of the malls will be set up in the Tier II and Tier III cities to
take advantage of these relatively young markets.
Strategy - SOSTAC
Tactics: