FFCS WinSem2010-11 Course Page CP0963 Report 05-08-2011

<table cellspacing='0' cellpadding='0' border='1' bordercolor='black
'><tr bgcolor=#EDEADE><td colspan=5 align=center>COURSE PAGE

</td></tr></table> <table cellspacing='0' cellpadding='0' border='1' borderco
lor='black'><tr><td bgcolor=#5A768D colspan=2>Semester Offer
ed</td><td colspan=3>Winter 2010-2011</td></tr><tr><td bgcolor=#5A768D co
lspan=2>Course Owner</td><td colspan=3>VITBS</td></tr
><tr><td bgcolor=#5A768D colspan=2>Course Code</td><t
d colspan=3>MGT307</td></tr><tr><td bgcolor=#5A768D colspan=2>Course Title</td><td colspan=3>Principles of Marketing</td></tr><tr><td
bgcolor=#5A768D colspan=2>Course Type</td><td colspa
n=3>Theory Only</td><tr><td bgcolor=#5A768D colspan=2>Facult
y Emp. Id</td><td colspan=3 align=left>11237</td></tr><tr><td bgcolor=#5A
768D colspan=2>Faculty Name</td><td colspan=3>Saju B<
/td></tr><tr><td bgcolor=#5A768D colspan=2>Faculty School</f
ont></td><td colspan=3>VITBS</td></tr><tr><td bgcolor=#5A768D colspan=2>Class Nbr(s)</td><td colspan=3 align=left>3006</td></tr><tr><
td bgcolor=#5A768D colspan=2>Slot(s)</td><td colspan=
3>C1</td></tr></table> <table cellspacing='0' cellpadding='0' border='1'
bordercolor='black'><tr><td bgcolor=#5A768D colspan=2>Syllab
us</td><td colspan=3><a href='http://acad.intranet.vit.ac.in/faculty_logi
n/Syllabus_Textbook/CP0963_SYB.doc' target='_blank'>CP0963_SY
B.doc</a></td></tr><tr><td bgcolor=#5A768D colspan=2>
Model Question Paper</td><td colspan=3>NIL</td></tr><tr><td bgcolor=#5A76
8D colspan=2 rowspan=5 valign=top>Text/Reference Material</f
ont></td><td colspan=3>NIL</td></tr><tr><td colspan=3>NIL</td></tr><tr><td colsp
an=3>NIL</td></tr><tr><td colspan=3>NIL</td></tr><tr><td colspan=3><a href='http
://acad.intranet.vit.ac.in/faculty_login/Syllabus_Textbook/CP0963_TB05.pdf' targ
et='_blank'>CP0963_TB05.pdf</a></td></tr><table> <t
able cellspacing='0' cellpadding='0' border='1' bordercolor='black'><tr><td bgco
lor=#5A768D colspan=2>Quiz-I Question Paper</td><td c
olspan=3>NIL</td></tr><tr><td bgcolor=#5A768D colspan=2>Quiz
-I Answer Key</td><td colspan=3>NIL</td></tr><tr><td bgcolor=#5A768D cols
pan=2>Quiz-II Question Paper</td><td colspan=3>NIL</t
d></tr><tr><td bgcolor=#5A768D colspan=2>Quiz-II Answer Key</td><td colspan=3>NIL</td></tr><tr><td bgcolor=#5A768D colspan=2>Quiz-III Question Paper</td><td colspan=3>NIL</td></tr><tr><t
d bgcolor=#5A768D colspan=2>Quiz-III Answer Key</td><
td colspan=3>NIL</td></tr><tr><td bgcolor=#5A768D colspan=2>
CAT-I Question Paper</td><td colspan=3>NIL</td></tr><tr><td bgcolor=#5A76
8D colspan=2>CAT-I Answer Key</td><td colspan=3>NIL</
td></tr><tr><td bgcolor=#5A768D colspan=2>CAT-II Question Pa
per</td><td colspan=3>NIL</td></tr><tr><td bgcolor=#5A768D colspan=2><fon
t color=#FFFFFF>CAT-II Answer Key</td><td colspan=3>NIL</td></tr><tr><td
bgcolor=#5A768D colspan=2>TEE Question Paper</td><td
colspan=3>NIL</td></tr><tr><td bgcolor=#5A768D colspan=2>TEE
Answer Key</td><td colspan=3>NIL</td></tr><table> <table cellspacing=
'0' cellpadding='0' border='1' bordercolor='black'><tr align=center bgcolor=#5A7
68D height=25><td>Sl.No.</td><td>
Lecture Date</td><td>Lecture Day</td><td>Lecture Topic</td><td>Reference Materi
al One</td><td>Reference Material Two</td><td>
Reference Material Three</td><td>
Reference Material Four</td><td>Reference Material Fi
ve</td></tr><tr><td>1</td><td>13-Jul-2011</td><td>WED</td><td>Introductio
n to Marketing</td><td><a href='http://acad.intranet.vit.ac.in/faculty_login/Upl
oads/CP0963_13-Jul-2011_RM01.pdf' target='_blank'>CP0963_13-J
ul-2011_RM01.pdf</a></td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td>
</tr><tr><td>2</td><td>14-Jul-2011</td><td>THU</td><td>Basic terminologies-Core
concepts-Trends and Tasks</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td><t
d>NIL</td></tr><tr><td>3</td><td>18-Jul-2011</td><td>MON</td><td>Concepts- Appro
aches to marketing</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</
td></tr><tr><td>4</td><td>20-Jul-2011</td><td>WED</td><td>Marketing Concept- com
ponents-</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td></tr><t
r><td>5</td><td>21-Jul-2011</td><td>THU</td><td>Customer value-delivery process<
/td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td></tr><tr><td>6</
td><td>25-Jul-2011</td><td>MON</td><td>Satisfaction- loyalty CRM-</td><td>NIL</td
><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td></tr><tr><td>7</td><td>27-Jul-2
011</td><td>WED</td><td>Marketing environment-</td><td>NIL</td><td>NIL</td><td>N
IL</td><td>NIL</td><td>NIL</td></tr><tr><td>8</td><td>28-Jul-2011</td><td>THU</t
d><td>Marketing strategies and Marketing Plans</td><td>NIL</td><td>NIL</td><td>N
IL</td><td>NIL</td><td>NIL</td></tr><tr><td>9</td><td>01-Aug-2011</td><td>MON</t
d><td>- Segmentation-Targetting-Positioning</td><td>NIL</td><td>NIL</td><td>NIL<
/td><td>NIL</td><td>NIL</td></tr><tr><td>10</td><td>03-Aug-2011</td><td>WED</td>
<td>Market segmentation-Levels-variables/bases</td><td>NIL</td><td>NIL</td><td>N
IL</td><td>NIL</td><td>NIL</td></tr><tr><td>11</td><td>04-Aug-2011</td><td>THU</
td><td>Market Targetting</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td><td
>NIL</td></tr><tr><td>12</td><td>08-Aug-2011</td><td>MON</td><td>Positioning -di
fferentiation-branding</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td><td>N
IL</td></tr><tr><td>13</td><td>10-Aug-2011</td><td>WED</td><td>Product Strategy</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td></tr><tr><td>14
</td><td>11-Aug-2011</td><td>THU</td><td>Product Mix and Line analysis</td><td>N
IL</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td></tr><tr><td>15</td><td>1
7-Aug-2011</td><td>WED</td><td>Packaging and labelling-</td><td>NIL</td><td>NIL<
/td><td>NIL</td><td>NIL</td><td>NIL</td></tr><tr><td>16</td><td>18-Aug-2011</td>
<td>THU</td><td>Services-Categories Characteristics-Service quality</td><td>NIL</
td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td></tr><tr bgcolor=#EDEADE><td
colspan=9 align=center>20 - 28 August 2011 : CAT-I</td></
tr><tr><td>17</td><td>29-Aug-2011</td><td>MON</td><td>Product Life cycle(PLC) st
ages and strategies</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL<
/td></tr><tr><td>18</td><td>05-Sep-2011</td><td>MON</td><td>New Product Developm
ent-Classification-Stages</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td><t
d>NIL</td></tr><tr><td>19</td><td>07-Sep-2011</td><td>WED</td><td>Price settingObjective -</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td></tr
><tr><td>20</td><td>08-Sep-2011</td><td>THU</td><td>Factors Influencing Pricing<
/td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td></tr><tr><td>21<
/td><td>12-Sep-2011</td><td>MON</td><td>Stages or process in price setting</td><
td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td></tr><tr><td>22</td><
td>14-Sep-2011</td><td>WED</td><td>Pricing Methods</td><td>NIL</td><td>NIL</td><
td>NIL</td><td>NIL</td><td>NIL</td></tr><tr><td>23</td><td>15-Sep-2011</td><td>T
HU</td><td>Pricing Methods</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td><
td>NIL</td></tr><tr><td>24</td><td>19-Sep-2011</td><td>MON</td><td>Price Adaptin
g strategies</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td></t
r><tr><td>25</td><td>21-Sep-2011</td><td>WED</td><td>Marketing Channels-</td><td
>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td></tr><tr><td>26</td><td
>22-Sep-2011</td><td>THU</td><td>Channel design-Management-Integration-ConflictVMS</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td></tr><tr><td
>27</td><td>26-Sep-2011</td><td>MON</td><td>Wholesaling-Trends in Retailing</td>
<td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td></tr><tr><td>28</td>
<td>28-Sep-2011</td><td>WED</td><td>Marketing Communications-</td><td>NIL</td><t
d>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td></tr><tr><td>29</td><td>29-Sep-201
1</td><td>THU</td><td>Communication process models-</td><td>NIL</td><td>NIL</td>
<td>NIL</td><td>NIL</td><td>NIL</td></tr><tr><td>30</td><td>03-Oct-2011</td><td>
MON</td><td>Advertising</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td><td>
NIL</td></tr><tr><td>31</td><td>06-Oct-2011</td><td>THU</td><td>Sales promotionEvents</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td></tr><tr
bgcolor=#EDEADE><td colspan=9 align=center>08 - 16 October 2011
: CAT-II</td></tr><tr><td>32</td><td>17-Oct-2011</td><td>MON</td><td>Publ
ic relations-Direct marketing</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</t
d><td>NIL</td></tr><tr><td>33</td><td>19-Oct-2011</td><td>WED</td><td>On Line/In
teractive marketing Personal selling</td><td>NIL</td><td>NIL</td><td>NIL</td><td
>NIL</td><td>NIL</td></tr><tr><td>34</td><td>20-Oct-2011</td><td>THU</td><td>Mar
keting Research- Process-</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td><t
d>NIL</td></tr><tr><td>35</td><td>31-Oct-2011</td><td>MON</td><td>Sales forecast
ing methods</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td></tr
><tr><td>36</td><td>02-Nov-2011</td><td>WED</td><td>Marketing plan Audit and ethi
cs</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td></tr><tr><td>
37</td><td>03-Nov-2011</td><td>THU</td><td>Consumer Behaviour-Influencing Factor
s</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td></tr><tr><td>3
8</td><td>09-Nov-2011</td><td>WED</td><td>Psychological factors-</td><td>NIL</td
><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td></tr><tr><td>39</td><td>10-Nov2011</td><td>THU</td><td>Buying decision process-</td><td>NIL</td><td>NIL</td><t
d>NIL</td><td>NIL</td><td>NIL</td></tr><tr><td>40</td><td>14-Nov-2011</td><td>MO
N</td><td>stages and models</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td>
<td>NIL</td></tr><tr><td>41</td><td>16-Nov-2011</td><td>WED</td><td>Organisation
al buying </td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td></tr><
tr><td>42</td><td>17-Nov-2011</td><td>THU</td><td>Business markets</td><td>NIL</
td><td>NIL</td><td>NIL</td><td>NIL</td><td>NIL</td></tr></table>

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