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Overview
Segmentation Targeting Big idea Marketing channel Dissatisfaction/ problems which create need to buy rasna Consumer buying behavior Pricing strategy Consumer perception Perceptual map
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Segmentation
Geographic urban, semi urban, rural Demographic - on the basis of income Psychographic looking the type of consumer which is health conscious Behavioral - occasions and benefit
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Targeting
target lower, lower middle class family Product specialization targeting strategy
Big idea
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In respect to the price Limited range of product available Taste Non suitability of carbonated drinks for children
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Pricing strategy
Promotion pricing:they come up with Ek Ka Do i.e. consumer get two rasna in a 1 Rs.
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Perception
It is so easy to make Its decarbonized drink Cheaper drink Children can make it easily
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Expens ive
Economi cal
Thank you
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