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  • Ganesh Atta

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    rahul_saha571627
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    This document provides an analysis of the wheat flour (atta) market in India for the Ganesh brand. It examines the key forces in the atta category including new entrants, suppliers, industry competition, and buyer power. The main competitors for the Ganesh brand are identified as ITC Aashirwad, HUL Annapurna, and Godrej Pillsbery. Their pricing and advertising strategies are also compared, with all brands found to utilize television, radio, print, and outdoor advertising but not internet marketing currently.

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    Ganesh atta

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    This document provides an analysis of the wheat flour (atta) market in India for the Ganesh brand. It examines the key forces in the atta category including new entrants, suppliers, industry competition, and buyer power. The main competitors for the Ganesh brand are identified as ITC Aashirwad, HUL Annapurna, and Godrej Pillsbery. Their pricing and advertising strategies are also compared, with all brands found to utilize television, radio, print, and outdoor advertising but not internet marketing currently.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    196 visualizzazioni4 pagine

    Ganesh Atta

    Caricato da

    rahul_saha571627
    This document provides an analysis of the wheat flour (atta) market in India for the Ganesh brand. It examines the key forces in the atta category including new entrants, suppliers, industry competition, and buyer power. The main competitors for the Ganesh brand are identified as ITC Aashirwad, HUL Annapurna, and Godrej Pillsbery. Their pricing and advertising strategies are also compared, with all brands found to utilize television, radio, print, and outdoor advertising but not internet marketing currently.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PDF, TXT o leggi online su Scribd
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    di 4

    PRODUCT & BRAND PROJECT

    PRODUCT ATTA (WHEAT FIOUR) BRAND( GANESH)

    SUBMITTED BY: KUMERSEN CHOUDHURY NAVEEN AGARWAL DINESH SHARMA SOURAV SAHA SOWEB MOHAMMED SUKUMAY JANA PAROMITA KUNDU MAHESH SHARMA RAHUL SAHA

    Section 1: Product Management


    Topic 1: Category attractiveness analysis
    Porters five force analysis:

    NEW ENTRANTS Satendra Reliance(More) Metro cash and carry laxmi bhog Ktchenfresh atta

    SUPPLIER'S PRODUCT Shiam food product, Swadeshi Aahar pvt ltd, M.V food product

    INDUSTRY COMPETITION Tier1brands: ITCAshirwad,HULAnnapurna,GodrejPillsbery,Amritbhog Tier 2 brands: Shyam agrotech,JP Flourmill, packaged atta from shoping malls(eg.More, Foodbazar, Spencer)

    BUYER POWER

    SUBTITUDE Multigrain Rice Maida(Flour)

    Topic 2: Competition analysis 1. Product positioning: COMPETITION

    Feature
    Price Support

    Position

    Vision
    Alliance Branding

    2.

    Price competition: Brand name ITC-Aashirwad HUL-Annapurna Godrej-Pillsbery Ganesh

    MRP(per 5 kg pack) 140 135 122

    Offer price or selling price 130 125 121

    3. Advertising battles: Brand/ media Television(audio name visual) ITCYes(GEC) Aashirwad HULYes(GEC) Annapurna GodrejYes (GEC Pillsbery Ganesh Yes (Regional news)

    Radio(audio) Yes Yes Yes Yes

    Print or OOH Yes Yes Yes Yes

    Internet No No No No

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