What do you do?

Being niche gets you more work!

1) Coach the senior leadership team

targeted at the top tier only, as a team collectively, and not

anything further down the organisation

2) Global companies

in terms of our target, size did matter! international

organisations, not national or local

3) Accelerate business results

focusing on the company performance, not the people or strategy or

culture not to improve it, or increase it, but to accelerate it which is a word that suggests not incremental growth but exponential

4) Facing difficult, strategic problems in their market

not a context of business-as-usual circumstances, or when

an issue was localised

In and of themselves, each single

element is specific
Taken together they paint a picture of

N-O-N-E of your methods should play a part in your response to the What do you do? question It only plays a part, later, in How do you do it? follow up

working a highly specialised niche

1/ Does your marketing lift the reader? 2/ Does it lay out possible scenario 3/ Does it describe something to reach for? in great detail what might be?

Client inspiration

1. A clear vision 2. Excellent use of story 3. Very specific visual detailing 4. Juxtaposition of benefits

what the future might hold: Aspirational: Motivating.

most mundane of products or services linked to a bigger vision

A very clear link between the two

shorter

very high quality story-telling

deeply resonates?

far easier to directly 'experience' what's possible

Exploring in great detail

make it 'concrete' for them.

visual details of the future possible

with the features

(described in text on screen).

Use the rule of 'three features throughout