Job purpose of brand manager

Key duties of Brand Manager

3. Participates in brand strategy discussions and in setting a bulls-eye consumer target.

6. Analyzes historical new product launches, and reports on vitality rates

9. Leads consumer and brand learning plan development and oversees execution and findings of research studies. 10.Special assignment from Marketing Manager

Job purpose of brand manager

To take responsibility for developing plans and executing projects and initiatives that support the broader short and long-term marketing strategy. The Manager collaborates with Consumer Insights, Culinary and Beverage and Finance to ensure the brand rema

Key duties of Brand Manager 1.Supports our new brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand. 2. Engages, inspires and galvanizes the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise. 3. Participates in brand strategy discussions and in setting a bulls-eye consumer target. 4. Works collaboratively with marketing communications to execute packaging designs consistent with a determined communications hierarchy and a global style guide. 5. Participates on a cross-functional team to develop new products following the process, including analyzing information to help set the sales forecast and financials and writing concept statements for consumer testing. 6. Analyzes historical new product launches, and reports on vitality rates 7. Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth. 8. Drives consumer understanding and insights that defines our prime prospects needs, attitudes and values in order for consumers to have stronger and more impactful brand experiences. 9. Leads consumer and brand learning plan development and oversees execution and findings of research studies. 10.Special assignment from Marketing Manager

10

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