0 valutazioniIl 0% ha trovato utile questo documento (0 voti)
28 visualizzazioni6 pagine
Tobacco companies look differently to the pack; they view it as a strong component in displaying brand imagery and a creating significant in-store presence at the point of purchase. This study may lead to a better understanding of increasing role and importance of packing in tobacco industry with focus on its brand image aspect.
Tobacco companies look differently to the pack; they view it as a strong component in displaying brand imagery and a creating significant in-store presence at the point of purchase. This study may lead to a better understanding of increasing role and importance of packing in tobacco industry with focus on its brand image aspect.
Copyright:
Attribution Non-Commercial (BY-NC)
Formati disponibili
Scarica in formato PDF, TXT o leggi online su Scribd
Tobacco companies look differently to the pack; they view it as a strong component in displaying brand imagery and a creating significant in-store presence at the point of purchase. This study may lead to a better understanding of increasing role and importance of packing in tobacco industry with focus on its brand image aspect.
Copyright:
Attribution Non-Commercial (BY-NC)
Formati disponibili
Scarica in formato PDF, TXT o leggi online su Scribd