Goals:Clearly document and prioritize the goals of your organization and, more specifically, your event to guide all

decisions in the technology selection process: 1. 2. 3. Motivation: Clearly define your attendees motivations for attending your event, for engaging with your organization and, more generally, to engage with anything in their lives. Motivators in life 1. 2. 3. Motivators to engage 1. 2. 3. Motivators for attend 1. 2. 3.

Content: As shaped by the motivators listed above and feedback from your target audience, map out the types of content that are likely to be most appealing to your audience. Types of content may include presentations, collaborations, games, multi-media content, webcasts, user-generated content, group activities or several other content groups. Remember, content is not limited to the room. Traditional content 1. 2. 3. Digital content 1. 2. 3.

Interactivity: Building on content, determine how your audience would like to interact with each other and your organization and rank the priorities for interactive tools. For example, is it important to support networking at events, collaboration after events or allow for sharing of ideas beyond the event. What types of interactivity are important? 1. 2. 3.

Platform: Now it s time to put it together. What platforms best support your attendees needs? Assign a weight to each of the following technology elements. You have 30 poker chips. Each area requires a minimum of 10. How will you bet?

Attendee Mgmt_______

Mobile_______

Community________

Webcasting_______

Anxiety: What are the likely barriers to adoption of your technology selections? Identify and document tactics that will help mitigate anxiety and increase adoption. Friction Points 1. 2. 3. Ways to increase adoption 1. 2. 3.