One world, One Burger McDonalds

Nabin, Rajesh,Tirthankar, Aditya,Neeraj

WELCOME TO THE WORLD OF McDonalds

McDonald's Mission Statement

"McDonald's Mission is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile."

McDonalds history..

McDonald's was started as a drive-in restaurant by two brothers, Richard and Maurice McDonald in California, US in the year 1937. McDonald a chain of family restaurant Currently operates in 121 countries & having more than 30000 restaurant and serving 53 Million customers everyday. Low price, Speed, service and cleanliness became the critical success factors of the business.

McDonalds History INDIA

Entered in India 1996

McDonald's India is a 50 50 JV partnership between MCDONALDS CORPORATION (U.S.A) and two Indian businessman Amit Jatia and Vikram Bakshi

McDonalds in India

Hi, friends I am Ronalds Product We are here to tell you about 7ps of our restaurant..MCDONALD Price Place Promotion People Physical evidence Process

7ps

P- Product
Veg Menus Beverages

Non- Veg Menus Frozen Dessertss

1P-Product

Cares for customer s Sentiments towards religion and culture. It has separate cooking area and equipments. Takes dietary concern-Burger king Healthier kids club.

2P-Price
Policy which caters to Indian customers.

Quite affordable products.

Heavily marketed Happy Price Menu.

Importance to Brand and its integrity.

3P-Place

McDonald's opened its doors in India in October 1996. Ever since then, our family restaurants in Mumbai, Delhi, Pune, Ahmedabad, Vadodara, Ludhiana, Jaipur, Noida Faridabad, Doraha, Manesar and Gurgaon have proceeded to demonstrate.

3P-Place

Located at prime locations. Every spread in NCR. Almost in all big cities. At residential areas , malls.

4p-promotion
Target customer- Children.

Awareness about products among people by using different Media like TVs, Hoarding, and Bus Shelters.

Description of product on paper nuts placed in the trays.

The placing of the pamphlets and banners in all around the outlets.

Lucky promotion strategies .

I Love Children

I Have Gifts For them, They Can play Games also

Children- Happy Meal

5P-People

Stars as per their performance. Gives employees larger role in decisions. Philosophy of quality, Service, Cleanliness and value is the guiding force behind its service. Fast friendly service. Provides clean, comfortable environment specially suited for families.

5P-People
Each outlet is headed by a Restaurant Manager . He is responsible for the daily operation and customer interaction. Delivery Crew Member carries basic operation of a restaurant. Ensures customer satisfaction at the restaurants. In order to motivate there employees they give them stars as per their performance.

6P-Physical evidence

The physical evidence appearance affects not only the impression outsiders have of a business but all the way that business functions. Staff members. Location & appearance. Buildings Maintence.

6P-Physical evidence

Cleanness

transparency

speed

Quality

7P-Process

Food manufacturing transparent to customers. Training to the licensees. Invented the most efficient cooking equipment. New methods of food packaging and distribution. McDonalds in India followed the same tradition. Spent Rs. 50 crores on market research.

BYE BYE SEE U AT McDonaldS