TOWS ANALYSIS

The TOWS analysis provides us with an opportunity to examine the internal strengths and weaknesses of SURF UP (Internet/gaming haven) must address. It also allows us to examine the opportunities presented to SURF UP as well as potential threats.

Threats
1. Rapidly falling cost of Internet access. 2. Rising local competitors.

Opportunities
1. Growing population of daily Internet users. 2. Social bonds fostered by the new Internet communities.

Weaknesses
1. A dependence on quickly changing technology. 2. Cost factor associated with keeping state-of-the-art hardware.

Strengths
1. Knowledgeable and friendly staff. 2. Modern equipment. 3. Up-scale ambiance. 4. Clear the vision of the market.

MONTH OF JULY AY 2011 SURF UP (Internet / gaming haven) TIME TABLE

JULY 28, 2011

The formation of the group members has already determined per group.

JULY 5, 2011

Decision made to go for the Internet Caf Business Venture. Preparation for some of the Preliminary Section.

JULY 13, 2011 Submission of the Draft of the Title Page, Preface, Approval Sheet and Executive Summary.