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PART II: EXPORT KNOWLEDGE, POR ea bes reprers your fs psion on caren nd xpeted expr mares [i= United; 7= Extensive Foreign institutional knowledge 7, Our knowiedge about foreign lang 7230 567 + Our Kroniedge about orion regional and inlematonal business laws and equators WTO, |1 2 395 67 SAFTA, APTA, BIMSTEC, EU etc) | 3-Our knowledge about foreign business norms and standards 1230567) Our knowiedge about economic situation in export markets. 1204567) © Ourabiliy to prepare and handle necessary export documentation. 1234 5OT Ft owdge about goverment laws and reguations related to exporting and our 124567 goverment agencies and their export promotion programs. Foreign business knowledge. 1. Our knowledge about foreign competitors. TOy3 45 67 2. Ourk je about the current and changit ‘reeds of foreign cienis/eustomersibuyers. _ 1 204567 3, Our knowledge about export channel structure. 123567 internationalization knowledge 1 Out op maraner nieatnal business experience and persona network 2bro2d Tz TOT Z Ouriop manages” abiy in determining foreign business opportunites. 1234507 + Sarintematnal marketing billy to madfy marketing mix elements (product, pice, 123 4@O67 tistrbution, promotion) for foreign markets. PART Ili: EXPORT COMMITMENT. Circle the response thal best represents your firm's postion. = Strongly disagree: = Strongly agree 7 We fave engaged enough financial resources for export suppor. cal supply secur 7: We have enough physical resources for export support (human, tc 3 We frequently introduce new products in the export markets. “4 Ourmanagement is highly committed to exporting. We gather information about foreign markets from diferent sources ona requat basis. 4. Firm executivesiovmer travel frequently to export marke. PART IV: EXPORT MARKETING STRATEGY Circle the response that best represents your firm's postion 7 The fim has putin place strategies to segment markets according fo the homogenous (similar) characteristics of countries and customers. Export targeting 7. The fim has puln place strategies fo expand expor martets over he Yeas. [123 467 123 4@67 «othe tims put in place sraogis fo penetrate (expand) nthe existing expr markets We put a great emphasis on product design and style. _We put a great emphasis on packaging and labeling of our produc. « envonmenta foes, consumer behavior, usage pattems, and competive stuaions. 3: We sua great emphass on produc adaptation fo export martets to aocommodateaerences 1 Pricing st ‘ou can't follow 7 and 8 together, so you actualy follow ether cost based or com 7 We determine the pice based onthe cost (cost + % prof] for export markets. ©. We need fo adjust our price for export markets when necessary due to chang factors (transportation cost, tariff & taxes etc.) We determine the rie Based onthe competion (setng low pice) the intemational markets. (D2 esinexiemal |1 2 3D Distribution strategy 70, We pula great emphasis on maintaining effciengy i the delivery time. Promotion strategy 71, We puta great value on parcipaing in trade fairs shows / exhibiton.. 72. We put a great value on personal visits fo export markets SURVEY QUESTIONNAIRE: tixport Promotion Program and Export Performance PART V;USE AND LEVEL OF BENEFIT FROM GOVT. EXPORT PROMOTION PROGRAMS. {EPPs) (Provided by Export oan yx Breau, Customs, Port and Aifnes authority, Government Barks, Other Gov. Agencies ‘and Service Providers) ee ale wkater yu vo the pogfam or not and then felevelofbenest_ [Use of program Level of benefit ffom specie Government Export Promation Program ove the past ve yeas 3 at all beneficial {20094-2007} your answer fr use of any spec programs, hen no remely beneficial) need to indicate level of benef Financial 7. Preshipment,post-shipment and comprehensive guarantee insurance Ye pe [1294567 facilities through an expot credit guarantee scheme(ECGS) 2. Duly drawback scheme! cash incentives! tax holiday Yes Tor [1254567 3: Rebate on insurance premium of fre, marine ad shipment of goods Yes Me [1234567 4, Income tax rebale on export earnings. Yes [XO 1294567 5. Export foan from goverment banks Yes ANG [1234567 , Retention of foreign currencies from export earings Yes RO. 1234567 7. Taxfree import of raw materials Yes XO, 4234567 . Duly-ftee import of capital machinery and spate pats. Yes NO _|1 234567 3 iility services (elecrcy, gas, waar et.) at reducediebated rales Yes ite [1234567 7O,Back to Back Letter of Credit (UC) Yes PNo [1234567 Marketing 7 Marketing assistance for exporting products. Yeo [1234567 712. Intemational rade fairs organfzed by the govt. test No 1204567 +13. Trade missions to export markets supported by the govt ¥& I No 124567 7 Locel rade fairs of intemational slandard organized by the govt. Toye No [12 3 5 67 “Technical 716, Technical assistance for developing products Yes] Wor [1234567 76, Assistance in obtaining foreign technology for product development Yes 1 WO, 7294567 HR Training _ +7 Technical and pracical traning programs for ski development Yes Ter [1234567 8. Export workshops, seminars and training sessions Yes WG [123 45 67 79. Assistance for participating in overseas training programs. Yes (NO 1234567 20. Advisory services on how to improve environmental standards, quailty Yes 6 1234567 ofthe products, its marketing and adaptation as well Market information/foreign market intelligence 71 Assistance in establishing contact wit the foreign buyers. Yes Tye [1234567 2. Assistance in geting information about market, global trends in the Yes | T2345 67 ‘garment business, major global rade agreements and WTO quideines ‘Others 73, Bonded warehouse facies for imported raw materials Yes hwo [12394567 ‘Graal satisfaction wth Government Export Promotion Programs over | (1=Not ‘Satisfied at all 7=Highly satisfied) the last 5 years (2003/04-2007/08) . 1 @)3 4 5 6 7 PART Vi: USE AND LEVEL OF BENEFIT FROM NON-GOVERNMENT EXPORT PROMOTION (NEP) PROGRAMS (Provided by BGMEA, BKMEA, Chamber of Commerce & Industries, buyers, buying houses, suppliers, private commercial banks, other fms inthe industy, universities, private service providers etc) For eae weet ou se be rogram orm and thn re evel of bereft | Use of program | Level of benefit frm speafe Non-Government Expot Promotion Program over th past five (1-not a all benefit, years (200/04-200718), your answer for use of any specific program ro ‘entremely beneficial) then no need to indcate level of bene Financial +. Pre-shipment, post shipment and comprehensive guarantee insurance Yes AHO 72394567 72. Export loan from private commercial banks. ayes} No 12 3 406 7 “ye No [1234 5@7 "3, Back to Back Letter of Credit (UC) SURVEY QUESTIONNAIRE: txport Promotion Program and Export Performance Marketing Use of prograrh | Level of benefit 4 Marketing assistance for exporing products Yes-Mlo _|1 2345 67 5, Intemational rade fairs organized by foreign govtinon gow. ganization Wet No 1123 49 67 S, Local rade fas of hlematonal standard oryarize by nongovt organization. | <¥és I No [123-4 V6 7 Technical e 7. Technica assistance for developing products Yes RRO 71 234567 8, Assistance in oblaining foreign technology for produal development Yes | Wo [1234567 TAR Training 7 9. Technical and practical raining programs for sil development We T No 1234507 | 0, Export workshops, seminars and raining sessions wes Noe |1 23456 | 11 Assistance for participating n overseas traning programs Yes (Wo [12345 67 12. Advisory services on how to improve environmental standards, qually ofthe Yes | No 1234567 products iis marketing and adaptation as well ‘Market informationforeign market intelligence 13, Assistanos in establishing contact with foreign buyers Yes Wor [i 234567 ‘14. Assistance in geting information about market, global vends nthe gament Yes Wo [4234567 business, major global trade agreements and WTO guidelines ‘Others 18, Private Bonded Warehouse facies for imported raw materials WA TNo [1 23 DOT Overall satisfaction with Non-Government Export Promotion Programe (Not satisfied a al; =Highly satiated) ver holst yar 2003420708) weet eT PART Vil: DISTRIBUTION CHANNEL, SOURCES OF INFORMATION AND/OR KNOWLEDGE: Please Indicate how the following entities were helpful for your firm over the last five years (2003/04-2007/08), Please note that usefuinese ofan fo contact buyers, or sll uire knowledge isnot likely be the same in the scale of measurement, Tocontactbuyers | To sell produc To acquire export (fznotusefl at ((ot useful at information andlor a7=highly usehu) | al.7=highly usetu) | nowedge({=no useful at ali7=highy useful) ‘{,Local buying houses 123M567/ 1294567) 1204567 2Foreign buyer's buying houses in Bangladesh | 1(2)3.4.567 | 134567] 1003 4567 3. Trade fairs ieee 1245 67 fags 67 Trade missions: 129567 [TADS 67] 124s EF ‘5.Other firms in the industry C2 34567 [2945671234567 6.Personal visits to foreign markets 123456] 123456@| 1234560 Visiting foreign buyers in Bangladesh 123567 [1230567/12@4567 8.Direct buyers abroad —w— | 1234@067)|1234@067 ‘8.Supplers I@sasé7(1G34567/) 1034567 40,Subcontracting fms 434567 | 1D34567 | 134567 11,Personal network/contact 12394560) 12345 67] 1234560 “2,Goveriment export promotion programs 123567 | 4 2794567 13 4567 13.GMEABKMEA 12@4se7TiM34s67) 1034567 14. Intemet 12345 6112345 67| 1234547) PART Vill: EXPORT PERFORMANCE OF THE FIRM: 1. Sales growth and profitablity: Please indicate the sales growth rates ofthe fim fr the last ive years (2003/04-2007108), For ‘each year, please also indicate whether the firm made a loss, break even (no profit, no loss), or a profit ‘Sales Growth Profitability ] Deciine Stable 1-5% 6-10% | 11-15% 16-20% 204% Loss “Break- Profit even. 2007-08 z 3 4 6 7 z Qs 2006-07 1 2 4 6 7 a a 2005-061 a 5 6. 7 4 3 2008-05 1 i@yscongerrascg 5 6 z aco 3 003-04 1 Sgxnaeaia ead 3 6 z 1 2 3

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