IPL---THE NEW MARKETING COCKTAIL

INTRODUCTION
IPL is the highest level of domestic professional T20 cricket competition in India. Tournament started on 18 April 2008 and lasted for 46 days with 59 matches scheduled. Initiated by the Board of control for cricket in India (BCCI). IPL is the second highest-paid league. Is clearly observed that IPL is a perfect example of Controversy marketing.

 In 2011,10 teams, 51 days and 74 matches. The final slated on May 28. Bring income of $ 1 billion to BCCI over a period of 5 to 10 years, out of which 40% will go to IPL, 54% to franchise, and 6% as prize money until 2017. Season 3 was under the leadership of Lalit Modi , however Season 4 is going to be under the leadership of Chirayu Amin

IPL Teams: A Snapshot

KOCHI TUSKERS
o Team Kochi is one of the new entrants in this edition of Indian Premier League. o Mahela Jeyawardane their most expensive foreign recruit is likely to lead their team. o Former Pakistan Coach Geofrey Lawson will coach Team Kochi. o Wind chimes has been handed the social media mandate for the Kochi IPL team. o The Kochi IPL is promoted by Kochi Cricket Pvt Ltd whose shareholders are like minded persons with the same passion for sports.

RAJASTHAN ROYALS
 The Jaipur team was bought by UK-based company Emerging Media, Lachlan Murdhoch.  Former Australian spin bowler Shane Warne is both the captain and coach of Rajasthan Royals.  Sean Morris, marketing manager of RR.  RR has Photolink Creative Group as their branding agency.  Acc to Morris,the catchment areas for promotion are schools,colleges &local population.  They are engaged with brands like coke,adidas,kingfisher for carrying long-run programmes.

Package of events

Futuristic marketing
Packaging of the Event from day 1 as entertainment is the biggest strategic hit. Cricket just happens to be there! The different marketing strategies used by BCCI are: i. Locations ii. Timing iii. Celebrity Ownership iv. Inclusion of foreign players v. Advertisements on various TV and radio channels

Cont.
vi. Cheerleaders vi. ICL At the end of the end, we have a happy lot of bunches public, sponsors, media and most importantly IPL bankers!

IPL- Successful marketing

 Sports as a recreational product, and cricket in particular, is facing increasing competition from a variety of entertainment offerings.  The example of IPL can be a lesson to the marketing of other sports in India and also for the promotion.  TV, Internet, Newspapers Every medium is flooding with DLF IPL, a private event.  Fun, Music, Entertainment & sports, where can you find that, answer for that is INDIAN PREMIER LEAGUE.  IPL is also the biggest platform for advertising and promoting different brands which is clearly viewable during the event.

THANK YOU !!!!