Bharti Airtel today unveiled a major restructuring of its India and South Asia o perations, combining various segments

including mobile and digital TV into two s eparate business units to improve efficiency.

The transformed organisation structure will have two distinct Customer Business Units (CBU) with clear focus on B2C (Business to Customer) and B2B (Business to Business) segments, Bharti Airtel said in a statement.

The rejig which will come into effect from August 1 would see Bharti Airtel's mo bile, telemedia, digital TV and other emerging businesses -- such as M-commerce, M-health and M-advertising -- into B2C (Business to Customer) division.

Asked about job cut repercussion, the company said,"The restructuring exercise w ill have minimal impact on the people".

As part of consolidating its operations, the B2B (Business to Business) business unit will continue its focus on serving large corporate and data services throu gh Bharti Airtel's wide portfolio of telecommunication solutions.