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What is
BEAUTY?
There is no single definition of what makes a woman beautiful. Some say beauty comes from within. Others say it is skin deep. Still others say it lies in the eye of the beholder. Beauty is much more than appearance. It is an outward expression of inner strength and confidence. ARTISTRY is a range of skincare especially created to bring out that inner beauty.
Contents
Introduction to
Introduction to ARTISTRY Skincare
The ARTISTRY women What sets ARTISTRY products apart from the competition? Development process Supplemental products * Time Defiance Day Protect Creme & Lotion SPF 15 * Time Defiance Night Recovery Creme & Lotion * Time Defiance Intensive Serum * Skin Refinishing Lotion * Alpha Hydroxy Serum Plus * Polishing Scrub * Moisture Intense Masque * Replenishing Eye Creme * Pure White Essence * Body Definer Firming Gel * Creamy Massage Skincare products review Supplemental Skincare application guide Questions & answers about skincare
Skincare
ARTISTRY
Skincare Products
Special features and product characteristics Determining skin type Daily Skincare Systems Cleansers * Moisture Rich Vitalising Cleanser * Clarifying Foaming Cleanser Toners * Moisture Rich Refreshing Toner * Clarifying Oil Control Toner Moisturisers * Moisture Rich Protective Moisturiser SPF 15 * Clarifying Balancing Moisturiser SPF 15
ARTISTRY is a complete range of skincare which has been created to make you and your clients look and feel the best possibly can. ARTISTRY is also a complete business opportunity, offering personal satisfaction and limitless potential to reward you for your time and effort. As an ARTISTRY Advisor, you combine the highest quality skincare products with personalised service, competitive prices, and the AMWAY satisfaction guarantee.
Background Makeup
* Self-Defining Sheer Foundation SPF 15 * Loose Powder
The result:
The ARTISTRY product line enables you to become a professional ABO your customer will trust. Because you know you are offering an exclusive line of the highest quality, you can sell ARTISTRY products to your customers with confidence and the added value of Personalised Service.
2. Quality
The
woman
ARTISTRY
Every woman is born with her own unique beauty, and ARTISTRY Skincare provides the means by which she can express and enhance that beauty. The ARTISTRY woman is a modern woman who embraces the many facets of her life. She is comfortable with herself. She is knowledgeable about skincare. She wants the most for her money and expects products that make promises they can keep. She needs skincare products that are of the highest quality and are responsive to her individual needs. ARTISTRY Skincare products are formulated with an understanding of what the ARTISTRY woman wants, and provides her with what she needs.
The ARTISTRY product line's standard of quality is its trademark. All products are developed by an experienced team of marketers and scientists, and are tested before, during, and after the manufacturing process. Our confidence is such that the ARTISTRY product line also features the AMWAY 100% satisfaction guarantee.
3. Product integrity
ARTISTRY products have been subjected to rigorous testing. ARTISTRY products are honest; all product claims in this book are backed by documented research and testing. We keep our claims honest, direct, and clear.
Development process
All ARTISTRY products are the result of years of meticulous research, development, and testing. The steps outlined here are your customers' assurance that each time an ARTISTRY product is used, it will provide the expected quality performance.
1. Determining a need
Each new product begins with a need, whether it is to develop a nighttime moisturiser to complement the daytime product, or to improve the performance of an existing foundation.
Development process
4. Product stability testing
Each product is tested under extreme conditions, from sub-freezing temperatures to very hot conditions, to ensure stability. Other tests confirm that the preservation system will prevent the product from spoiling and that it will resist bacterial/micro-organism contamination.
9. Quality assurance
Strict tests performed before, during, and after the manufacturing process guarantee consistency and quality. This testing ensures that the product you sell will be of the high quality and high standards of performance.
6. Performance testing
This is where the claims you are able to make for ARTISTRY products are tested and proven. Documenting these benefits involves clinical and consumer testing before the product is put on the market.
7. Consumer tests
Hundreds of panelists from around the world use a new ARTISTRY product the same way you would use it every day to assure expected performance and overall consumer acceptance.
8. Package compatibility
Testing assures that the ingredients in the formula will not react with the materials used to produce the ARTISTRY packaging.
Learning About
THE SKIN
Everyone is born with beautiful healthy skin. As you get older, and as other internal and external factors such as the environment affect skin, you need to take special care of it in order to keep the skin looking the very best that it can.
Skin is the largest organ in the body, measuring almost two square metres in total area. The skin of the face and neck is some of the most delicate skin on the body. Since it is an organ, skin is a living thing and therefore, if it is to remain healthy, it must be fed and nourished the same as any other living organism.
Note
The chemical balance of skin. Normal, healthy skin is chemically balanced at a slightly acidic pH. pH is a measure of acidity or alkalinity in moist or liquid substances. A level of seven pH is considered neutral - above seven is alkaline and below is acidic.
What is a pore?
Pores are openings in the skin's surface from which hairs grow and through which oil from oil glands flows to the surface. The size of a pore is proportional to the size of the oil gland under it.
Can pore size be reduced?
There is no known way to shrink or reduce the size of pores. Enlarged pores indicate a large oil gland below the surface. It is, however, possible to make pores appear smaller with the appropriate skin care measures - namely, those skincare techniques that remove oil from the skin's surface. When the cells that make up the skin's surface are free of excess oil, pores will appear smaller.
However, in people who develop clogged pores easily, dead cells have a tendency to build up inside the follicle. The cells in these follicles become mixed with excess oil and do not shed. When enough of these cells are
retained, they start to form a blockage in the pore. The areas of the face that tend to clog the most are also those that are the oiliest: the nose, the forehead, and chin. Here, dead cells mix with excess sebum to completely block the follicle. An over production of oil is a hereditary trait. Effective skincare minimises the effects of excess oil on the C A skin's surface.
What is Acne?
Acne can occur when a pore becomes clogged. This can happen at any age. Oil builds up inside the pore and can result in a ruptured follicle and inflammation... the condition of acne.
Stress
Stress can have drastic effects on the skin, sometimes causing blemishes, hives, loss of colour, and circles under the eyes. Habitually tense facial expressions can permanently line your skin. Practice relaxing your facial muscles in order to avoid frowning or furrowing your brow when under stress.
Temperature extremes
Cold temperatures combined with low humidity increase moisture loss to the skin, leaving it tight and dry. Hot temperatures with low humidity also remove moisture from the surface, literally "baking" the skin.
renews itself by building new skin cells. Seven to eight hours of sleep a night is recommended.
Water
Water provides fluid for the body to flush impurities from the system. Drinking 6-8 glasses of water a day helps improve circulation and speed cell growth.
Wind
Strong wind, especially combined with extreme temperatures and low humidity, can cause dry and flaky skin. Also, wind-born dust and dirt strike the skin and stick to the surface, clogging pores and choking the skin.
Toxic substances
These are the most easily controlled factors affecting your skin. Smoking constricts facial capillaries, allowing less blood, oxygen, and nutrients to the surface of the skin, thereby making it look older. Smoking also wrinkles the skin around the mouth and eyes. Alcohol and caffeine are diuretics that can force moisture out of your system. Medication can sometimes adversely affect your skin and make it more sensitive.
Nutrition
Food provides vitamins and minerals the body needs to function. There is a direct correlation between healthy skin and good nutrition. It is extremely important to eat a balanced and healthy diet.
Pollution
Smog and other air pollutants stick to the skin, clogging pores.
Exercise
Regular exercise helps revive circulation and speed blood to the surface of
Sun
Possibly the most damaging of environmental factors is the sun. Over the years continued exposure to the sun's ultraviolet rays dries out, damages,
Special features
and product characteristics
ARTISTRY skincare products reflect industry trends and the latest technology. The following are some important highlights of the ARTISTRY skincare range.
This is how it works: lipids, along with humectants, enhances and completes the ARTISTRY Hydrolipid Matrix benefit story. To understand how lipids work, it may be useful to think of a cross-section of the upper layers of the skin as looking like a brick wall. The "bricks" are the skin cells and the "mortar" between these bricks is made up of lipids. As with a brick wall, the skin cells make a good physical wall (bricks), but without a barrier (mortar), moisture can escape. With the addition of lipids, a stronger, more resistant barrier is provided to prevent moisture evaporation. The lipids used in Hydrolipid Matrix are similar in structure and content to the lipids found naturally in the skin.
Hydro
The "hydro" in Hydrolipid Matrix refers to a complex of carefully-selected humectant ingredients. Humectants help trap and maintain moisture in contact with the skin's surface cells. The skin naturally produces its own humectants. Unfortunately, many of these humectants can be depleted due to lifestyle factors and environmental conditions and must be replenished in order to keep the skin from drying out. Hydrolipid Matrix contains some of the newest, most effective humectants similar to those found in healthy skin.
Lipid
The "lipid" in Hydrolipid Matrix refers to a combination of the three main types of lipids found in the skin. Hydrolipid Matrix contains all three types of lipids because they act together to form the moisture barrier of the skin. Lipids function at a slightly deeper level of the stratum corneum than humectants and help the skin control excessive moisture loss and maintain hydration. The inclusion of
Matrix
All skin types need a full complement of humectants and lipids. ARTISTRY Hydrolipid Matrix is a total package of carefully-researched and selected ingredients to help provide the skin with highly effective moisturisers and results you can count on.
Skincare
PRODUCTS
Everyone's skin is different, and ARTISTRY skincare products have been created specifically for different skin types and different skin needs.
Moisture retained. Hydrated skin retains more moisture in upper layers. Cells are plumped up.
SPF coverage
Our daytime moisturisers, Clarifying and Moisture Rich, feature SPF 15 sunscreen to help protect skin from premature ageing and skin cancer, caused by the sun's damaging ultraviolet rays.
Ultraviolet ray damage due to sun exposure Rough dry surface. Thickened stratum corneum. Thinned epidermis. Damaged melanocytes. Reduced collagen. Broken down elastin. The external effects of a bad sunburn may be temporary, but the long-term effects of exposure to the sun are cumulative. Continued exposure to the sun can cause critical harm. Ultraviolet rays passing through the epidermis can damage the basal cells responsible for generating new skin cells. UV rays penetrate the top layers of the skin causing sunburn, premature ageing, and skin cancer. UV rays also penetrate deeper into the epidermis and break down collagen and elastin, substances necessary for healthy, youthful-looking skin. Obvious signs of damage due to sun are thinning skin, wrinkling, loss of elasticity, collagen breakdown, and uneven pigmentation. This damage is permanent and irreversible. Skin may also experience overall dryness and scaly patches.
With ARTISTRY SPF 15 87% UV rays blocked. Without ARTISTRY SPF 15. Undamaged Damaged UV Rays UV Rays ARTISTRY SPF 15 sun protection
Customer Profile
The Customer Profile provides you with easy directions and important information to help guide you through the skin typing process. It also gives you a consistent and complete record on each customer so you can be the most effective possible. Start with an examination of the T-Zone. Follow by looking at the cheek and eye areas. Take your time and look at the following characteristics: texture, pore size, blemishes, and fine lines. By looking at the T-Zone and cheek and eye areas, you will soon see that most people basically have either normal-to-dry or normal-to-oily skin. Individuals can also have sensitive skin. Sensitive skin is not a skin type, but rather a skin condition that requires special care. For those with sensitive skin, oily or dry characteristics become a secondary concern. It is important to care for the skin condition rather than the skin type. Whether your customer's skin is normal-to-dry, normal-to-oily, or sensitive, it changes overtime due to natural ageing, change of seasons, health, and lifestyle. It is important to know skin characteristics very well in order to learn to choose the correct
The T-Zone
The T-Zone is the t-shaped region of the face which includes the forehead (the horizontal bar at the top of the T) and the nose and chin (which form the vertical bar of the T). The skin in the T-Zone is often different than skin in the cheek and eye areas since it is usually somewhat more oily than the rest of the face.
Extra-dry/mature skin
Mature skin is like dry skin, only drier, thinner, and with more lines. That is because the skin cells of more mature skin do not retain as much moisture. It is important to use products that are extremely effective in binding water to the skin.
Normal-to-dry skin
T-Zone
Skin appears taut, fragile, dull. Forehead prone to flaking and fine lines. Fine pores. Blemishes rare.
Normal-to-oily skin
T-Zone
Tends to have an oily sheen throughout the day. Enlarged pores especially on nose and chin. Blemishes common.
Forehead Blemishes common
Tips
Here are some suggestions to make pores appear smaller: 1. Cleanse the skin especially well. 2. Use toner.
ARTISTRY
System Products
Clarifying System
(for normal-to-oily skin) Each ARTISTRY Daily Skincare System is made up of a cleanser, toner, and moisturiser. No matter what skin type, it is important to develop a personalised daily skincare program which includes:
Cleansing
Dissolves and washes away dirt, pollution, excess skin oils, and makeup.
The ARTISTRY Moisture Rich System has been specifically developed to meet the needs of normal-to-dry skin. The Moisture Rich System products are: Developed for normal to dry skin types. Contain Nutrilite-approved Chamomile. Toner contains natural alpha hydroxy acids. Moisturiser contains vitamins A & E, grapeseed extract and UVA/UVB SPF15 protection. Tested on sensitive skin. Products Moisture Rich Vitalising Cleanser Moisture Rich Refreshing Toner Moisture Rich Protective Moisturiser SPF15
Conditioning/Toning
Completes the cleansing process while refining the skin's surface. Leaves the skin cool and refreshed, prepared for the benefits of a moisturiser.
Nourishing/Moisturising
Creates a barrier which slows the loss of moisture due to drying environmental factors. It is important to follow a strict routine of cleansing, toning, and moisturising twice a day.
Products
Clarifying Foaming Cleanser Clarifying Oil Control Toner Clarifying Balancing Moisturiser SPF15
Cleansers
The starting point for healthier, more radiant skin is cleansing. Cleansers dissolve and remove makeup, oil, and dirt without damaging the skin. Cleansers are important because plain, ordinary soap can often be too harsh. Soap can also disrupt the skin's natural pH balance.
After cleansing Sebum, makeup and dirt have been removed. Pores and skin surface details are now visible.
Use Instructions
Apply to face with fingertips and massage gently. Rinse or wipe off. Avoid getting directly in eyes. Follow with ARTISTRY Moisture Rich Refreshing Toner.
Cleansing tips
Cleanse the skin both morning and evening. No skin benefits from rigorous cleansing. Washing with water that is too hot or too cold can scald or shock the skin, disturb the natural chemical balance, and cause broken capillaries. Use clean hands to care for your skin, and avoid touching your skin except when cleansing or applying colour cosmetics.
Before cleansing Pores and skin surface details are not visible due to build-up of sebum, makeup and dirt.
Special Ingredients
Formulated with a natural ingredient complex consisting of natural oils of meadowfoam seed and jojoba, and Nutrilite-approved chamomile known for its skin- soothing and moisturising benefits.
Toners
Clarifying Foaming Cleanser
Foaming gel traps dirt and excess oils and gently cleanses them away. ARTISTRY Clarifying Foaming Cleanser deeply cleanses while reducing surface oil levels up to 94%, leaving skin clean and refreshed.
Recommended for:
Normal-to-oily skin.
After toning Toning completes rinsing process, refining skin surface. Cleanser and makeup removal are now complete. Skin is prepared for moisturiser.
Toners finish the cleansing process. Using a toner is important because it removes the last traces of makeup or cleanser that simple rinsing misses. A toner balances & normalises the skin's pH leaving skin in an optimal condition and prepares the skin for the moisturising step.
Use Instructions
Wet face and hands. Gently work gel into a lather and massage over face. Rinse thoroughly. Avoid direct contact with eyes. Follow with ARTISTRY Clarifying Oil Control Toner.
Special Ingredients
Contains Nutriiite-approved Ginseng Extract. Ginseng is known for its natural astringent properties.
Before toning Residual cleanser, dirt, and makeup are left behind on skin surface.
Use instructions
Saturate cotton pad and smooth gently over cleansed face and throat. Avoid direct contact with eyes. Allow toner to dry, follow with ARTISTRY Moisture Rich Protective Moisturiser SPF15.
Use Instructions
Saturate cotton pad and smooth gently over cleansed face and throat. Avoid direct contact with eyes. Allow toner to dry, follow with ARTISTRY Clarifying Balancing Moisturiser SPF15
Special Ingredients
1. Nutrilite - approved Chamomile, known for its natural skin soothing properties. 2. An all natural AHA Complex comprised of bilberry, orange, lemon, sugar maple and sugar cane known for its exfoliating properties. 3. E x c l u s i v e C o m p l e x o f l i p i d s , Humectants to hydrate and soothe the skin.
Special Ingredients
1. ARTISTRY Beta Hydroxy Acid Complex featuring Copper and Zinc mineral salts that controls surface oil for healthier, cleaner looking skin. 2. Contains Nutrilite-approved Ginseng, known for its natural astringent properties.
Moisturisers
Moisturisers do more than provide the skin with needed humectants to keep the skin moist; they also hydrate the skin that can assist in improving the appearance of fine lines. Moisturising in the morning creates a protective barrier which slows the loss of moisture due to drying environmental factors. Moisturising in the evening helps to minimise the drying effects of daily environmental damage. Moisturisers help makeup to go on more evenly and smoothly, and to stay put longer. All ARTISTRY System Moisturisers benefit from our exclusive Hydrolipid Matrix which helps hydrate, smooth, and protect the skin against moisture loss.
After moisturising Overall surface and edges have been smoothed. Appearance of fine lines has been reduced.
Use instructions
Smooth gently over face and throat. Avoid direct contact with eyes.
Special Ingredients
1. Exclusive ARTISTRY Hydrolipid Matrix, to help hydrate, smooth, and protect against moisture loss. Nutrilite-approved vitamin A, known for its skin-soothing properties. 2. Nutrilite-approved Grapeseed Extract and vitamin E, known antioxidants that provide action against free radicals. 3. Nutrilite-approved Chamomile, a natural ingredient known for its skin soothing properties.
Before moisturising Overall surface and edges of skin are rough and scaly. Many fine lines are also visible on skin surface.
Supplemental products
ARTISTRY Daily Skincare System products provide your skin with the essential care it requires. However, due to ageing, change of climate, health, and lifestyle, skin may need additional care on a short or long term basis.
Features & Benefits
Oil-free moisturiser conditions without an oily residue to maintain younger, healthier-looking skin. Controls surface oil for up to 12 hours, giving the skin a healthy, matte look. Forms a protective barrier against the drying environment to help smooth and soften skin. Contains SPF 15 broad spectrum protection against UVA/UVB rays which accelerate the signs of premature ageing of the skin. Absorbs quickly. Non-comedogenic / Non acnegenic. Dermatologically tested. Allergy tested.
ARTISTRY Clarifying Balancing Moisturiser SPF 15 is a light, non-greasy moisturiser that contains SPF 15 sunscreen to smooth and protect the skin for a softer, younger-looking complexion. Features the exclusive ARTISTRY Hydrolipid Matrix.
Recommended for:
Normal-to-oily skin.
products -formulated not for skin types like our system products, but based on specific skin needs. Each Supplemental product performs a specific function that addresses skin's ever-changing needs. Supplemental products are intended for all skin types. Plus, each has been categorised by function so once the need is identified, it is easy to choose the appropriate product to meet that need.
Use Instructions
Smooth gently over face and throat. Avoid direct contact with eyes.
Exfoliator
That gently removes flaking surface skin cells: ARTISTRY Polishing Scrub
ARTISTRY TIME DEFIANCE Skin Refinishing Lotion ARTISTRY Body Definer Firming Gel ARTISTRY Pure White Essence ARTISTRY Creamy Massage
Special Ingredients
Exclusive ARTISTRY Hydrolipid Matrix, to help hydrate, smooth, and protect against moisture loss. 1. Nutrilite-approved vitamin A, known for its skin conditioning properties and vitamin- E, known for its antioxidant properties. 2. Nutrilite-approved Grapeseed Extract, an antioxidant that fights against free radicals.
Supplemental moisturisers
That offer additional moisturising: ARTISTRY Replenishing Eye Creme ARTISTRY Moisture Intense Masque
TIME DEFIANCE Day Protect Creme SPF 15 TIME DEFIANCE Day Protect Lotion SPF 15
These high-performance products feature Breakthrough Derma Cell Exchange that helps restore communication between cells, helps stop wrinkles before they start, while advanced antioxidant protection shields skin from free radical damage with up to 10 hours of continuous protection.
Use instructions
Use in morning after cleansing, toning and using speciality products. Place an almond size portion of the cream on your fingertips (Dispense 2-3 pumps of the lotion). Rub fingers together and gently apply across forehead, down top and sides of nose, onto cheeks, around lips, onto chin, jaw-line, neck and throat.
Formula Contains
Stimulate - Hydro Lipid Matrix+* nourishes and stimulates the skin. Connect - During the day Derma I (preventative complex) and at night, Derma II (restorative complex) support the dermal structure of the skin and connect the cellular matrix. Protect - Defense Complex 4.0* free radical complex protects the network on four levels for uninterrupted communication flow. The daytime formula also contains SPF 15 UVA/UVB Broad Spectrum Protection. * (Patent pending)
TIME DEFIANCE
TIME DEFIANCE Night Recovery Creme TIME DEFIANCE Night Recovery Lotion
Repair your skin while you sleep. Wake to more youthful looking skin. Beauty sleep becomes more beautiful than ever. Derma Cell Exchange optimizes cellular communication to help repair and reverse the visible signs of aging. Cellular energy is naturally boosted to help restore firmness and elasticity. Free radical damage within the skin is defeated.
Use Instruction
Use in the evening after cleansing, toning and using speciality products. Place an almond size portion of the creme on your fingertips (Dispense 2-3 pumps of the lotion). Rub fingers together and gently apply across forehead, down top and sides of nose, onto cheeks, around lips, onto chin, jaw-line, neck and throat.
Use Instructions
After cleansing and toning the face, open one of the 14 single use vials. Empty the entire contents of the vial into your palm and using fingertips smooth over the entire face and neck. Follow the above step with Artistry Speciality products. Repeat each evening for 14 nights.
Formula Contains
Stimulate - Hydro Lipid Matrix+* nourishes and stimulates the skin. Connect - During the day Derma I (preventative complex) and at night, Derma II (restorative complex) support the dermal structure of the skin and connect the cellular matrix. Protect - Defense Complex 4.0* free radical complex protects the network on four levels for uninterrupted communication flow.
Special Ingredients
Micrococcus Lysate which contains T4 Endonuclease, helps boost skin's natural ability to repair visible signs of damage caused by the UV rays. Alpinia Leaf Extract protects skin's collagen. Vitamin C and Licorice Root Extract protect skin from free radical damage.
* (Patent pending)
Use Instructions
Use twice a day. Dispense a few drops on fingertips and smooth onto face after cleansing and toning. Follow with moisturiser.
Use Instructions
Use twice a day after cleansing and toning. Dispense a few drops on fingertips and smooth onto face and throat. Follow with moisturiser.
Special Ingredients
Contains a combination of Alpha Hydroxy acids and Nutrilite Aceroia cherries. Contains patent-pending Oat Extract to help maintain gentleness and balance the irritation. Contains Kola NUT, Guarana, Mate and Green Tea Extracts, known for their skin soothing properties.
Special Ingredients
Contains exclusive ARTISTRY Hydrolipid Matrix (HLM) to help hydrate, smooth and protect against moisture loss.
Polishing Scrub
A transparent, blue foaming gel with jojoba exfoliation beads and a refreshing fragrance that accelerates the natural exfoliation process leaving skin with a polished appearance.
Use Instructions
Use up to 1-2 times per week. Apply to wet face, massage gently and rinse thoroughly. Follow with toner and moisturiser. Avoid getting directly in eyes.
Special Ingredients
Contains Nutrilite approved Ginseng. Contains Nutrilite approved Chamomile. Contains jojoba beads that gently accelerate skin's natural exfoliation process. As the jojoba beadsare massaged - and exfoliate the skin - they melt aiding in the solubilisation of sebum.
Special Ingredients
Contains ARTISTRY'S exclusive Hydrolipid Matrix (HLM) to help hydrate, smooth and protect against moisture loss. Contains a light cucumber honeysuckle fragrance to aid in relaxation. Contains Nutrilite-approved Chamomile, known for its skin soothing properties.
Use Instructions
Cleanse skin twice daily and follow with your favorite ARTISTRY toner. Immediately follow with a drop or two of Replenishing Eye Creme. Use your ring finger, the weakest finger on your hand, to apply Replenishing Eye Creme. Follow with your favorite ARTISTRY moisturiser to seal in moisture.
Special Ingredients
Citrus bioflavonoids from mandarin oranges, grapefruit, lemons, and bitter orange flowers help to reduce the appearance of dark circles. Patent pending complex of linseed and licorice extracts are known to help soothe the skin.
Special Ingredients
Contains black cohosh and asparagus extracts for better brightening results. A powerful Whitening Complex and antioxidant protection come together in this amazing formula.
Creamy Massage
A luxurious, rich light cream for massaging the skin. Leaves skin feeling moist, smooth, soft and silky. Contains exclusive ARTISTRY Hydrolipid Matrix and other moisturising botanicals.
Use Instructions
After cleansing and toning the face, dispense a suitable amount from the tube (about the size of a cherry) into the palm. Apply the cream all over your face and neck. Massage your way from the centre towards the outer part of the face in the following order: (a) forehead (b) area around the eyes (c) around the nose (d) around the mouth (e) cheeks (f) neck After massaging for about 10 minutes, gently wipe the cream off using, tissue paper or rinse with cool or lukewarm water. For best results use 2-3 times a week.
Special Ingredients
Contains a blend of caffeine and the following botanical extracts: Seaweed, Green Tea, Ginkgo Biloba, and Horse Chestnut. Extracts known to improve the appearance of the skin by reducing appearance of cellulite in under 30 days.
Special Ingredients
Contains natural Jojoba, Avocado, Meadowfoam Seed Oils and Shea Butter to aid in the massage and leave skin feeling smooth.
Skin Type
In order to recommend the most appropriate ARTISTRY Skincare Products, first determine your customer's skin type or condition: normal-to-dry normal-to-oily
Condition
Nourish
ARTISTRY Clarifying Balancing Moisturiser SPF 15 An oil-free moisturiser formulated with the exclusive ARTISTRY Hydrolipid Matrix, antioxidants and SPF 15 to provide hours of surface oil control, giving the skin a healthy matte look.
Supplemental
Supplemental skincare products have been formulated according to specific skin needs and are intended to be integrated into a daily skincare program. They complement and build on a beneficial daily skincare routine.
Supplemental Moisturisers
Replenishing Eye Creme Moisture Intense Masque
Exfoliator
Polishing Scrub
CLEANSERS
Clarifying Foaming Cleanser Wet face and hands. Gently work gel into a lather and massage over face. Rinse or wipe off. Avoid direct contact with eyes. Follow with toner. Moisture Rich Vitalising Cleanser Same process to be followed.
TONERS
Moisture Rich Refreshing Toner Saturate cotton pad and smooth gently over cleansed face. Avoid direct contact with eyes. Follow with moisturiser. Clarifying Oil Control Toner Saturate cotton pad and smooth gently over cleansed face. Avoid direct contact with eyes. Follow with moisturiser.
MOISTURISERS
Moisture Rich Protective Moisturiser SPF 15 Smooth gently over face and neck. Avoid direct contact with eyes. Clarifying Balancing Moisturiser SPF 15 Smooth gently over face and neck. Avoid direct contact with eyes. Day Protect Creme /Lotion SPF 15 Smooth gently over face and neck. Avoid direct contact with eyes. Night Recovery Creme/Lotion Smooth gently over face and neck. Avoid direct contact with eyes.
What Sun Protection Factor do the ARTISTRY daytime moisturisers contain? Q ARTISTRY Moisture Rich and Clarifying Moisturisers contain SPF 15 sunscreen.
A
At what age is it recommended to start using ARTISTRY Skincare products? Q Around the age of 12.
Polishing Scrub
Dot on wet face with fingertips, avoiding eye area. Massage gently and rinse with warm water. Follow with toner.
A Teens with oily skin can benefit from the daily use
of Clarifying Skincare System products developed for normal-to-oily skin.
Q What is the shelf life of ARTISTRY products? A All ARTISTRY products have a shelf life
(unopened) of three years.
sensitive skin should start slowly. Apply once a day and increase to twice a day as the skin responds positively.
Q When should I use Alpha Hydroxy Serum Plus? A Cleanse, tone, apply ARTISTRY Alpha Hydroxy
Serum Plus, and moisturise twice a day.
alcohol and why? A Only Clarifying Astringent Toner, contain a "drying" (ethanol) alcohol which is identified on the label as SD Alcohol 40. The alcohol in Clarifying Astringent Toner acts as an astringent and removes excess oils and sebum from the skin. Various ARTISTRY products also contain fatty (non-ethanol) alcohols; these are non-drying, non-volatile alcohols which serve as thickeners and as emollients. Behenyl Alcohol is used in Clarifying Moisturiser. Cetyl Alcohol is used in Moisture Rich Protective Moisturiser.
Q Can people with sensitive skin use this product? A Yes. Clinical testing proves that ARTISTRY Alpha
Hydroxy Serum Plus can be recommended to people with sensitive skin. Those with delicate,
Features & Benefits Merges colour and skincare technology to balance skin's moisture level, correct the appearance of pigmentation variations, lines, and help protect skin from the abuse of elements. Delivers skincare benefits to enhance skin's appearance long-term and provides temporary enhancement of skin colour and condition. Balances Light moisturising properties optimise and balance skin's moisture level. Specially formulated to respond to skin's moisture needs. Appropriate for dry/normal, normal, and normal/oily skin types. Corrects Sheer coverage gently blends into your skin, creating a smooth semi-matte finish and tone, while allowing your beautiful skin tone to shine through. Forms affinity with the skin to enhance the beauty of your skin for a flawless, makeup free look all day long (up to 12 hours). Stays colour true all day. Light diffusing particles soften the appearance of fine lines by reflecting light away from lines and shadows. Soft lines seem to disappear, leaving your face looking younger, more beautiful. Coated pigments help insure that colour stays true all day long (up to 12 hours). Makeup looks fresh all day. Skin looks uniform, smoother, younger. Luxurious, lightweight formula glides on effortlessly then seems to disappear. So light, it feels like you are not even wearing makeup. Protects Specially formulated OXISHIELD SOLAR Complex reinforces skin's own protection against the environment. Protects younger skin to help maintain youthful appearance longer. Non- comedogenic and non-acnegenic.
Application
Dot onto forehead, nose, cheeks and chin. Blend across forehead and downward and outward onto the face with fingertips or cosmetic sponge. Blend evenly out to hairline and away at jawline using light, swift strokes.
Special Ingredients
OXISHIELD SOLAR Complex, an antioxidant/ sunscreen matrix to help shield the skin from harmful effects of the environment. SPF 15 sunscreen protection. Contains Acerola Cherry Extract and vitamin E antioxidants known to combat free radicals.
Background makeup
The correct application of ARTISTRY background makeup does not add colour to the face, but brings out natural colouring, smoothes out uneven skin tone, and minimises imperfections.
Cameo
SKU No.: 103077-ID MRP: Rs. 1339/-
Almond
SKU No.: 103085-ID MRP: Rs. 1339/-
Carmel
SKU No.: 103088-ID MRP: Rs. 1339/-
Loose Powder
ARTISTRY Loose Powder sets makeup, helping it to last and look fresh throughout the day. Loose Powder over foundation eliminates shine and provides a smooth matte finish. Can be easily applied with powder puff or Loose Powder brush.
Application
Apply after foundation. For light application, use Loose Powder brush and dust over entire face. For heavier application, use powder puff in a patting and rolling motion.
ARTISTRY
This section gives you a simple, step-by-step guide on how to build your ARTISTRY retailing business. Each step explains how it works and why it is important to building your business.
SKU No.: A-4871-IDE (Fair) SKU No.: A-4872-IDE (Medium) SKU No.: A-4873-IDD (Dark)
Special Ingredients
Fine grade of talc to absorb oil.
1. Wear ARTISTRY. Show you believe in the products. Be a 100% user. 2. A well-coordinated wardrobe also reflects that you are a professional ARTISTRY Advisor. 3. Adopt a professional, enthusiastic attitude at all times. Smile and be confident. 4. Use eye contact to gain the confidence and trust of your customers and build rapport. 5. Speak in a clear, even tone of voice.
1. Existing AMWAY customers. 2. Colleagues, business associates, friends, relatives. 3. People you meet socially and through recreation. Women confined to their home. 4. People who are interested in Skincare. 5. Mothers with teenagers or people you know who are planning a special event, i.e. wedding, anniversary, etc.
A
List five people you know who are interested in skincare.
1 ................................................................ 2 ................................................................ 3 ................................................................ 4 ................................................................ 5 ................................................................ 1 ................................................................ 2 ................................................................ 3 ................................................................ 4 ................................................................ 5 ................................................................
D
List two people who may be interested in holding a Beauty Clinic. 1 ................................................................ 2 ................................................................
B
List five people you know who would let you practice a Beauty Clinic with them.
List two AMWAY Home Care customers 1 ................................................................ 2 ................................................................ you might approach about ARTISTRY Skincare. List at least one person who has a special event coming up where she will want to have a special makeup, i.e. birthday, wedding, graduation, anniversary.
List three people you know who have teenagers you could talk to about the importance of skincare.
1 ................................................................ 2 ................................................................
WE ARE A GLOBAL LEADER IN PRESTIGE BEAUTY WE SET STANDARDS IN SKIN SCIENCE AND RESEARCH WE ARE COMMITTED TO THE SYNERGY OF HEALTH AND BEAUTY
Final self-check
Be confident and prepared!
Follow the Learning Guide, use the products, and conduct Beauty Clinics. This will help you on the road to success! 1 How to find customers?
List three categories of potential ARTISTRY customers. Relatives 1 ......................................................................... 2 ......................................................................... 3 ......................................................................... 4 .........................................................................
Antr P, m Eis t w n eL a y I ap v dr i e st . . d
Plot No. 5, DDA Local Shopping Centre, Okhla Commercial Complex, Phase II, New Delhi-110 020. www.amwayindia.com