Jillian Wood Professional Portfolio

2
314-50 Cosburn Ave., Toronto ON, M4K 2G5 | 416.317.0570 | jillswood@gmail.com | www.jillianwood.com 314-50 Cosburn Ave., Toronto ON, M4K 2G5 | 416.317.0570 | jillswood@gmail.com | www.jillianwood.com
JILLIAN
The professional portfolio of
WOOD
314-50 Cosburn Ave., Toronto ON, M4K 2G5 | 416.317.0570 | jillswood@gmail.com | www.jillianwood.com
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DESIGN
WRITING
ONLINE
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...12
...18
JILLIAN
The professional portfolio of
WOOD
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Fashion and Beauty Writing
5
As a freelance writer for 29secrets.com, I pitched and wrote a large number of fashion stories about
current trends and beauty how-tos. Several stories were picked up and featured by fashionism.ca,
Sympaticos beauty and style homepage.
6
On the Danforth Story
7
Part of the Book and Magazine Publishing Post Graduate Certifcate Program at Centennial College
requires students to create a local, niche magazine for the Danforth area of Toronto (also known as Greek
Town). I pitched and wrote a story for the beauty section about natural, Greek beauty remedies, which
was featured in the Summer 2011 issue.
8
TalentEgg.ca Writing and Editing
9
As an Assistant Editor at TalentEgg.ca, a career portal for students and new grads, I had the opportunity
to pitch and write stories for a Gen-Y audience. This was a virtual internship where I was required to edit
the work of my peers on a weekly basis and contribute the websites comments and forum.
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T.O.Night and the Globe & Mail
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11
As an Assistant Editor at TalentEgg.ca I had the opportunity to write for related publications and have
several stories picked up for publication by T.O. Night magazine and The Globe and Mails student
education portal GlobeCampus.ca. I also researched and wrote a small introduction about the current
state of Fine and Performing Arts job prospects for The Globe and Mails annual University Report.
12
Custom Magazine Design Project
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An assignment from my design class in the Book and Magazine Publishing Post Graduate Certifcate
Program was to layout an original magazine with a cover, table of contents, front of book page and feature
spread. I decided to create a fctional custom publication for Lululemon Athletica since it is such a lifestyle
focused brand.
14
Book Design Project
15
Another assignment from my design class in the Book and Magazine Publishing Program was to create
an original book cover with a table of contents and spread. Since celebrity chef Lynn Crawford has yet to
publish a cookbook I designed one for her using a mix of vintage elements and modern layouts.
16
2010 Yearbook Design
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I have been the Editor-in-Chief of two yearbooks for Wilfrid Laurier Universitys Student Publications.
Not only was I in charge of the design and editorial direction of the book, but I also liaised with
publishers, advertisers, writers and photographers to meet deadlines within a budget. The Canadian
Yearbook Review has recognized two of my books for meeting high-quality publishing standards.
CHEER SPIRIT FINGERS FLIP CHEER SPIRIT FINGERS FLIP CHEER SPIRIT FINGERS FLIP CHEER SPIRIT FINGERS
FLIP CHEER SPIRIT FINGERS FLIP CHEER SPIRIT FINGERS FLIP CHEER SPIRIT FINGERS FLIP CHEER SPIRIT FIN-
GERS FLIP CHEER SPIRIT FINGERS FLIP CHEER SPIRIT FINGERS FLIP CHEER SPIRIT FINGERS FLIP CHEER SPIR-
IT FINGERS FLIP CHEER SPIRIT FINGERS FLIP CHEER SPIRIT FINGERS FLIP CHEER SPIRIT FINGERS FLIP CHEER
SPIRIT FINGERS FLIP CHEER SPIRIT FINGERS FLIP CHEER SPIRIT FINGERS FLIP CHEER SPIRIT FINGERS FLIP
A good cheerleader is not measured by the height of her jumps but by the span of her spirit."
-Author Unknown
"'m not a cheerleader. 'm an athletic supporter.
-Author Unknown

*OLLYSLHKPUN
Cheer Loud!
Excite the Crowd!
7
he cheeileauing teamcompeteu in the small
coeu uivision at the th annual 0niveisity
National Cheeileauing Championships in
Biampton 0N
This was the teams iist yeai competing in the
small coeu uivision The teamcaptuieu iist place in theii
uivision beating out the seconu place teamby points
This is the thiiu yeai in a iowthe cheeileauing teamhas
won theii uivision at Nationals but the iist season the
teamcompeteu in the small coeu uivision
In the iist iounu of the competition the team
came onto the looi coniuent anu ieauy to peifoim The
juuges weie impiesseu with the teams opening layout
uouble basket toss anu pyiamius With only a feweiiois
the teamiankeu iist anu weie points aheau of the
cheeileauing teamfiomthe 0niveisity of Nontieal going
into the seconu iounu
Beteimineu to uo an even bettei job the Bawks
naileu theii seconu iun hitting all of theii skills Both the
juuges anu auuience weie impiesseu by the Bawks well
executeu skills anu high eneigy Aftei the seconu iounu
of competition the Lauiiei Cheeileauing teamtook home
theii thiiu national title in thiee yeais beating out the
seconu place teamby points
This teamwas well piepaieu anu ueteimineu
to peifoimto the best of theii abilities commenteu as
sistant coach Amanua Fitzpatiick Nany athletes pusheu
themselves to leain anu peifoimnewskills to inciease the
ioutine uificulty The coaching staff is extiemely piouu of
howhaiu this teamhas woikeu to eain anothei National
title foi Lauiiei
The teamalieauy has theii sights set to
continue this tiauition at the Cheei Alliance Nationals in
Naich anu at the next 0niveisity National Cheeileau
ing Championships
Last Apiil foui membeis of the team foimei
captain Lauien Ball cuiient captain Eiin Bobson All
Ameiican title winnei Saiah Bybka anu assistant coach
anu foimei captain Ion Cameion maue the Canauian
national cheeileauing team They competeu in Floiiua
at the inauguial Woilu Cheeileauing Championship anu
Lauiieis cheeileaueis aie pleaseu to have been so well
iepiesenteu on the team
7|e coac||ng staff |s ext|eme|v o|od of |ow |a|d t||s team
|as wo||ed to ea|n anot|e| Nat|ona| t|t|e fo| /a||e|."
-Amanda F|tzoat||c|
Abov Watcbing tb gam Cheeileaueis getting ieauy to cheei while the fans watch the Bomecoming game
Rigbt Dfying Cravity Check out this Cheeileaueis hanu stanu
Abov Cbrladrs in action Catching one of theii team
mates while cheeiing the football teamon
Uppr Lft Its a tamffort uiils foiming the classic pyia
miu uuiing 0Week
BottomLft Tb Cbrlading Tam Back iowleft
to iight Shannon uiaszat Euen Nail Caiissa Lawthei Caili
Thomas Nicole Bauei Iessica Blinco Emily Campbell Anuiea
Nooie Anuiea Nijboei Biittany Bunt Colleen Tieiney Ioui
Bloie Samantha Claike Kelly Benueison Stevie Newman
Szeps
Fiont iowleft to iight Syuney Peck uabby Willems Nichelle
Ciione Ienn Louth Amanua Cosbuin Kelsy Ellefsen Baniel
Buias Ienna Peteisen Iessica St Iohn
Blow Sbowyour spirit ingrs A shot fiomthe teams
National ioutine
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>,,2 690,5;(;065 :/05,9(4(6>,,2 690,5;(;065 :/05,9(4(6>,,2 690,5;(;065 :/05
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6>,,2 690,5;(;065 :/05,9(4(;065:/05,9(4(6>,,2 690,5;(;065 :/05,9(4(6>,,2
690,5;(;065 :/05,9(4(6>,,2 690,5;(;065 :/05,9(4(6>,,2 690,5;(;065 :/05,9(4(6
Every orientation presupposes a disorientation."

-Hans Magnus Enzensberger
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"A smile is the universal welcome.
Max Eastman
7
his fall Wilfiiu Lauiiei 0niveisity wel
comes its laigest gioup of incoming fiist
yeai stuuents pei cent of which will be
paiticipating in Wilfiiu Lauiiei 0niveisity
Stuuents 0nions annual 0iientation Week Facilities
on campus that have been useu in the past aie unable
to accommouate these numbeis anu as a iesult Lau
iieis 0iientation Week will nowbe foiceu to auapt its
stiuctuie
It hasnt actually in looking thiough the
inteinal scheuule affecteu too many things The one
majoi change weve seen is with the opening ceiemo
nies saiu
Buiton Lee
assistant vice
piesiuent
fiist yeai
expeiience
foi WL0S0
Nowweie
going to be
uoing two opening ceiemonies The fiist
yeai stuuents will be split into two gioups baseu on
location of iesiuence in oiuei to ensuie that each coloi
teamhas equal iepiesentation at each event anu that
all stuuents have the oppoitunity to expeiience the
opening ceiemonies The Athletic Complex is unable to
seat all stuuents anu volunteeis but with two waves
iesiuence life uons will be inviteu to join theii stuuents
anu volunteei gioups
An incieaseu numbei of fiist yeai stuuents also means
that an inciease in volunteeis in oiuei to ensuie that
stuuents ieceive the same attention anu guiuance as
they have in pievious yeais have WL0S0 has biought
back the u0 Team which aius in foou seivice anu line
contiol foi the week they have also hiieu moie stuuent
volunteeis to help iun events
Theie aie still only foui teams they aie a little biggei
so theies moie ice bieakeis but that just gives even
moie people the chance to volunteei saiu fiist time ice
bieakei foi the uieen Invaueis Ban Toweis
The numbei of people attenuing each of the
two waves is expecteu to be aiounu which ue
spite being smallei than last yeais oiientation gioup is
compaiable to the numbeis fiomonly a fewyeais ago
It ieally uoesnt mattei because weie going to make it
woik saiu Apiil Banneiman heau ice bieakei foi the
uolu vikings Nothing is going to change the effect oi
the point oi the oveiall feel of the week
0iganizeis aie expecting that having two smallei
gioups will not change the oveiall expeiience of the
week anu that it will live up to its pievious successes
As long as they have all the uiffeient events iunning
that weie iunning when I was in fiist yeai I think it
will be fine saiu Toweis
In auuition to the hiiing of moie volunteeis the 0
Week teamhas also useu a summei confeience anu
volunteei boot camp to ensuie that eveiyone involveu
is fully piepaieu to pioviue the best oppoitunities foi
theii stuuents uuiing the week
Its ieally just hammeiing home the message that as
a volunteei you can ieally have an impact on fiist yeai
stuuents anu its theii expeiience anu weie tiying to
help saiu Lee Any positive impact that we can all have
as a gioup anu as a teamon each of these stuuents
thats oui ultimate goal
Shineiama has always been a cential focus uuiing
Lauiieis
0iien
tation
Week
which en
couiages
fiist yeai
stuuents
to get
involveu in the community anu iaise money anu awaie
ness foi cystic fibiosis While an inciease in stuuents
piompts the expectation that theie will be an inciease
in monetaiy funuiaising uuiing the week the main goal
of 0Week is still to pioviue stuuents with the best pos
sible intiouuction anu fiist expeiience at Lauiiei
No mattei what amount is iaiseu weie happy with it
anu the ieal key anu the ieal impoitance is that weie
iaising awaieness foi the cause Thats something we
all take a lot of piiue in saiu Lee
AnJreo Hillet

Getting Your
Bearings
6YPLU[H[PVU>LLR
(ZSVUNHZ[OL`OH]LHSS[OLKPMMLYLU[L]LU[ZY\UUPUN[OH[^LYLY\U
UPUN^OLU0^HZBPUMPYZ[`LHYD0[OPURP[^PSSILMPUL
+HU;V^LYZ
Far Lft Sbowyour stuff Playing the guitai foi talent
show
Clos Lft Tbor Cod of Tbundr The intensity of Lauiieis
costume is legenuaiy
Middl Woooo A uay at Bingemans makes eveiyone smile
Below Riue the Pony possibly one of the best 0Week
games evei inventeu
Far Blow Handsbak Tramp Naiianas Tiench playeu at
0week
RigbtLts nd
CF Shineiama
iaises money
foi kius with
CF eveiy yeai
acioss the
countiy
Far Rigbt
Cbr off The
uolu vikings
weie a foice to
be iockeneu
with uuiing
0Week 0thei
teams incluueu
the uieen
Invaueis the
Reu vampiies
anu the Blue
Cavalieis
18
OnTheDanforth.ca Online Magazine
19
As a part of the On The Danforth magazine project I took on the role of Online Editor-in-Chief for
OnTheDanforth.ca. I redesigned the website, set up a weekly publishing schedule and introduced social
media promotions and new advertising opportunities, which helped to nearly triple trafc to the website.
20
T
ype A Girls Online Magazine
21
As a part of my Online Magazines class at Centennial College I was required to work with a group to cre-
ate an online publication. Type A Girls, an homage to all things organizational, has a sleek, clean layout
with a simple banner I designed. I also wrote 5 articles and customized a matching Twitter account.
22
Social Media Content & Promotions
23
I frst gained experience in social media promotions in 2009 when I created a report for the Ministry of
Natural Resources on the possible uses of such technologies in a communications strategy. Since then I
have created a number of promotional web videos for Sault College and targeted content for Facebook
pages and Twitter streams for Wilfrid Laurier University Student Publications and OnTheDanforth.ca.

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2

Every orientation presupposes a disorientation."

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