PepsiCo Brands

Pepsi
     

Company : Pepsi-co Brand : Pepsi Type : Carbonated soft drinks Introduced : In 1989 in INDIA Brand Ambassador : Ranbir, Deepika Available Pack Size : It is available in various pack sizes of 330 ml Can, 250ml Slim Can, 200 ml and 300 ml returnable glass bottles; 500 ml, 600 ml, 1 liter, 2 liter and 2.25 liter PET bottles..

Available pack size of Pepsi 330 ml can 250 ml can RGB 200 ml RGB 300 ml Pet 600 ml Pet 1000 ml Pet 2000 ml

Price

Rs.25 Rs.15 Rs.6 Rs.10 Rs.22 Rs.45 Rs.75

Pepsi (cont..)
 TAG
   

LINES

2000 - " The Joy of Pepsi " 2000 - "Aazadi dil ki " 2003 - "Yeh Pyas Hai Badi " 2008 - "Yeh hai Youngistaan Meri Jaan"

 Competitors
Coca-cola  Thums-up


Mirinda
     

Company : Pepsi-co Brand : Mirinda Type : Carbonated soft drinks Introduced : In 1991 in INDIA Brand Ambassador : Asin Available Pack Size : It is available in various pack sizes of 330 ml Can, 250ml Slim Can, 200 ml and 300 ml returnable glass bottles; 500 ml, 600 ml, 1 liter, 2 liter and 2.25 liter PET bottles..

Available pack size of Mirinda 330 ml can 250 ml can RGB 200 ml RGB 300 ml Pet 500 ml Pet 1000 ml Pet 2000 ml

Price

Rs.25 Rs.15 Rs.6 Rs.10 Rs.23 Rs.45 Rs.75

Mirinda (cont..)
 TAG


LINES

Orange Dikha toh Mooh Bola Mirindaaaaa.  Fun Ka Naya Mantra, Mirindaaaaa  Pagalpanti bhi Zaroori Hai

 COMPETITORS


Fanta

7up
     

Company :Pepsi-co Brand : 7up Type : Carbonated soft drinks Introduced : In 1992 in INDIA Brand Ambassador : Sharman joshi Available Pack Size : It is available in various pack sizes of 330 ml Can, 250ml Slim Can, 200 ml and 300 ml returnable glass bottles; 500 ml, 600 ml, 1 liter, 2 liter and 2.25 liter PET bottles..

Available pack size of 7up 330 ml can 250 ml can RGB 200 ml RGB 300 ml Pet 500 ml Pet 600 ml Pet 1000 ml Pet 2000 ml Pet 2250 ml

Price Rs.25 Rs.15 Rs.6 Rs.10 Rs.20 Rs.75

7UP(Contd.)



Tag lines

Bheja Fry, 7 Up try  "Mood ko do Lemon ka Lift"




Competitor of 7UP

Limca  Sprite

Mountain dew
     

Company :Pepsi-co Brand : Mountain dew Type : Carbonated soft drinks Introduced : In 2003 in INDIA Brand Ambassador : Salman khan Available Pack Size : It is available in various pack sizes of 330 ml Can, 250ml Slim Can, 200 ml and 300 ml returnable glass bottles; 500 ml, 600 ml, 1 liter, 2 liter and 2.25 liter PET bottles..

Available pack size of Mountain due 330 ml can 250 mi can RGB 200 ml RGB 300 ml Pet 500 ml Pet 600 ml Pet 1000 ml Pet 2000 ml Pet 2250 ml

Price Rs.8 Rs.15 -

SOFTDRINK

SLICE
     

Company : Pepsi-co Brand : Slice Type : Fruit Flavored soft drink Introduced : In 1994 in INDIA Brand Ambassador : Katrina Kaif Available Pack Size : 200-ml & 250-ml in returnable glass bottles, 200-ml in tetra pack, 500ml & 1.2 liter in Pet bottles.

Available pack size of SLICE Pet 1.2 liter

Price

Rs.48

Pet 500 ml

Rs.27

New slice mango handy pack

Rs.22

RGB 200 ml

Rs.10

RGB 250 ml

Rs.12

Tetra Pack 200 ml

Rs.12

SLICE (Contd.)



Target Group

Till 2007- People Age Between the age of 18-24 years.  From 2008- People aged 22 years and above.



Competitor of Slice Mango

Coca-cola India (Maaza)  Parle-Agro (Frooti)

Tagline Over The Year

         

In In In In In In In In In In

1994 1997 1998 1999 2000 2002 2003 2006 2007 2008

: : : : : : : : : :

Isko Piya To Lage Kuchh Piya Asli Mango Dabaa Ke Piyo Jab Gale Se Zyaada Pet Ho Pyaasa Feeling Empty Pyar Ka Ras Barse Healthy Piyo, Healthy Jiyo Simple Joy Ka Ras Pyar Ho Jayega Aamsutra-the art of experiencing Mango Pleasure

Tropicana
Company  Brand  Type


: Pepsi-co : Tropicana : Fruit juice soft drinks

Available Pack Size : It is available in the pack sizes of 200 ml and 1000 ml.

Available pack size of Tropicana

Price

200 ml

Rs.22

1000 ml

Rs.85

Nimbooz
     

Company Brand Type Introduced Tag line

: Pepsi-co : Nimbooz : lemon juice soft drinks : In 2009 in INDIA : Ek dum asli Indian

Available Pack Size : Nimbooz will be available in three packaging formats of 200ml returnable glass bottles (RGB), 350ml PET and 200ml Tetra pack..

Available pack size of Nimbooz

Price

RGB 200 ml

Rs.10

Pet 350 ml

Rs.15

Tetra pack 200 ml

Rs.10

Acqafina
Company  Brand  Type  Introduced


: Pepsi-co : Acqafina : mineral water : In 1999 in INDIA

Available Pack Size : It is available in various pack sizes of 500 ml, 750 ml, 1000 ml.

Available pack size of Acqafina

Price

500 ml

Rs. 8

750 ml

Rs. 10

1000 ml

Rs. 15

Gatorade
Company  Brand  Type  Introduced


: Pepsi-co : Getorade : sport drink : In 2010 in INDIA

Available Pack Size - It is available in sachet. Each sachet makes 500ml of Gatorade. Gatorade is also available in liquid format in three flavors Orange, Lemon & Blue Bolt 500ml Pet.

Available pack size of Gatorade

Price

Sachet pack

Rs.15

500 ml pet (orange,lemon,blue bolt)

Rs.35

Available pack size of Maaza Pet 1.2 liter

Price

Rs.45

Pet 600 ml

Rs.25

Pet 250 ml

Rs.15

RGB 200 ml

Rs.8

RGB 250 ml

Rs.10

Tetra Pack 200 ml

Rs.15

Available pack size of Coca-cola

Price

Pet 2.25 liter

Rs.63

Pet 500 ml

Rs.23

Pet 600 ml

Rs.30

RGB 300 ml

Rs.10

Available pack size of fanta 330 ml can RGB 200 ml RGB 300 ml Pet 500 ml Pet 500+100 ml Pet 1500 ml Pet 2000 ml Pet 2250 ml

Price

Rs.25 Rs.8 Rs.10 Rs.20 Rs.22 Rs.50 Rs.70 Rs.75

THANK YOU
SHISSSHIPRA GUPTA