Strategic purpose:

1. Linking the individual goal with org goal.

2. Strengthen behavior and competence desired for attainment.
3. Communicate them what are most crucial business strategic initiatives.
4. Pm to focus on strategic business priorities

EXAMPLE:

Continuous improvement of customer services.

ADMINISTRATIVE PURPOSE:

1. Furnish valid & useful information for making admin decision about
employee.
2. Salary adjustment promotions retentions terminations.

INFORMATIONAL PURPOSE:

1.