c



 
c a
?


 


.


   a
x. Introduction to the Credit Card Industry (Overview).{Secondary}

An Indian perspective. {Secondary}

2. Present State of the industry. {Secondary}

3. Major Contributors to the total GDP of credit cards. {Secondary}

4. Market Drivers. {Secondary}{Primary}

5. Importance and Reason¶s for using credit Cards. {Secondary}{Primary}

6. Effect of macroeconomic factors such as the Union Budget/RBI, SEBI.

{Secondary}{Primary}

7. Types of credit cards and their popularity. {Secondary}{Primary}

8. Major players in the market. {Secondary}

9. Co-Branded cards overview. {Secondary}

x .Major players in the Co-Branded Card market. {Secondary}

xx.Consumer buying behavior (by Primary Research after analysis).

x2.Competitive Analysis. {Secondary}{Primary}

x3.Positioning of Card.{Primary}

x4.Current Perception of consumers.{Primary}

x5.About AM-EX. {Secondary}

x6.Future perspectives and upcoming trends. {Secondary}

x7.Latest News of the Industry. {Secondary}

x8.Summary, Conclusion and Bibliography.

£


    a
 Introduction.
 Background.
 Research Objective.
 Research Design.
 Sampling.
6 Non Probability.
6 Probability.
 Target research segment.
 Sample size.
 Coverage.
 Information areas to be covered.
 Timeliness.
m This would be followed by a detailed Questionnaire basically targeted
to understand the Buying behavior and triggers probing a consumer to
opt for a Card.
m This would also help us to understand the exact mindset of a standard
Indian consumer before opting for Co-Branded and Credit Cards.
 ? £

a
ma   


   
    
          


  
?        
 



 
    

  


  
ma     
       ?
       
    



   ?   
   

   
 
   

    
 



   
 ?   
   


 
   

m 


         ?
       

    
     
        
mY