• Nokia Corporation is a Finnish multinational

• Origin of name “Nokia”

• “Noki” means soot and “Nokia” is its
inflected plural
• World's largest manufacturer of mobile
• Nokia's subsidiary Nokia Siemens Networks and
Navteq
• Nokia is a public limited liability company listed
on the Helsinki, Frankfurt, and NYSE
SWOT
Strengths
• Large market share 52.17%
• Largest selling & distribution
network
• Re-sell value of Nokia is high
Opportunities
• Falling phone call charges is
an opportunity to Nokia to
increase their sales
Weakness
• Target market is saturated
• High Supply chain cost
• Higher import charges
Threats
• Emerging competitors like
Motorola, Sony Ericson,
Samsung etc
• Government legislations
• Linux based mobile phones
by Motorola (Symbian)
 Market share of Nokia

Nokia
52.17
Sony

Samsung
26.83
Motorola

7
Others
5.9 8.1
 Share of different Nokia series

N Series
29.98

E Series

8.57
XpressMusic
Series

7.52 Other Nokia

6.10
Models
 PRODUCT
o 1000 series
o 2000 series
o 3000 series
o 5000 series
o 6000 series
o 7000 series
o 8000 series
o 9000 series
o N Series
o E Series
o N Gage
o Vertu
o Concept Phones
o Nokia Booklet 3G
Pricing Strategies
o Penetration pricing
o Competitor based
pricing
 Distribution

Nokia is always available at the right place, and at

the right time!
CONSUMER
 
 

MANUFACTURER DEALER
• Nokia has its retail outlet called “NOKIA
PRIORITY”

• Nokia phones are also generally sold at all

established mobile phone dealerships.

•Sold at retail, shops, supermarkets & other electrical

suppliers as well.
 
• Nokia has ensured that it has a presence in all
2,000 cities and towns that have cellular
coverage in India.
 
• Nokia's distribution network of over 30,000
outlets is roughly double that of its rivals,
according to industry sources.
Promotion Strategy
• Customer satisfaction

• Customer perception

• Customer needs and

expectations

• Future
• “Made for India”
1100,1110 handsets

• “How we respond is who we are”

E-series handsets

• “It is what computers have become now”

N-series handsets
 Contd..

• Schemes

• Service centers

• Advertisements

• Brand ambassadors