The 13 Principles of

The truth is that in every relationship, what

you DO has far greater impact than
anything you SAY. Trust is established
through action.
Warren Buffett: “It takes twenty years to
build your reputation and five minutes to
ruin it.”

As you think about behaving in

ways that build trust, keep in
mind that every interaction with
every person is a “moment of
trust.” The way you behave in
that moment will either build or
diminish trust.
Principles # 1 : Talk Straight
- Be honest-tell the truth
- Let people know where you stand
- Demonstrate integrity
 Principle # 2 : Right Wrongs
- Make things right when you’re wrong
- Apologize quickly
- Demonstrate personal humility
Principle # 3 : Get Better
- Continuously improve
- Develop feedback systems and act

upon feedback
- Be a constant learner
Principle # 4 : Practice Accountability
-Hold yourself and others accountable
-Take responsibility for results
-Don’t blame others when things go wrong
Principle # 5 : Demonstrate Respect
-Genuinely care for others and show it
-Show kindness in the little things

-Don’t fake it
Principle # 6 : Show Loyalty
- Give credit freely
- Don’t badmouth others behind their backs
- Represent others who aren’t there to speak for themselves
Principle # 7 : Confront Reality
-Take issues head on, even the “undiscussables”
-Lead courageously
-Don’t bury your head in the sand
Principle # 8 : Listen First
-Listen with your ears, eyes and heart
-Don’t assume you know what matters
most to others
-Understand
Principle # 9 : Create Transparency
-Be open and authentic
-Don’t have hidden agendas
-Err on the side of disclosure
Principle # 10 : Deliver Results
-Make things happen
-Be on time and within budget
-Don’t over promise and under deliver
Principle # 11 : Clarify Expectations
-Disclose and reveal expectations
-Renegotiate expectations if necessary
-Don’t assume expectations are clear or shared
Principle # 12 : Keep Commitments
-Do what you say you’re going to do
-Make commitments carefully
-Don’t break confidences
Principle # 13 : Extend Trust
Abundantly To Those Who Have
Earned Your Trust
The behaviors that build trust are no longer just nice “to
do’s;” they become powerful tools that enable you to
enjoy rich, satisfying relationships, greater collaboration
and shared accomplishment.
Thank You Very Much
Sompong Yusoontorn