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÷  

Taba Ta w
 mee  e foow
objec
es over
s f
rs  ree years of opera
on:

 meach annua revenues of approx


maey $330,000
n year hree
 uccessfuy creae 5446 aoos over hree years
 ¬arn ne prof
s for he owners, for s
n
f
can oa compensa
on o he wo owners

ncud
ng saar
es and d
v
dends

{ 

Tabaure Taoo w
 creae safe,
mpress
ve aoo ar for cusomers
n he Greenwood, NJ
area boh hrough aoos and hrough oher producs feaur
ng ar by he shop's aoo ar
ss.
The bus
ness seeks o creae a fu 
me 
ve
hood for Jack and Ju
e Hun, he owners, wh
e
shar
ng revenue generousy w
h an add

ona empoyedar
s who w
 hep o bu
d he
bus
ness.

 


Keys o success
n he aoo shop bus
ness
ncude:

1. ¬ncourag
ng repea cusomers (coecors) who reurn aga
n and aga
n for fu
sess
ons w
h ar
ss hey ove
2. Mak
ng he heah and care of cusomers and aoos a op pr
or
yo ensure he safey
of he cusomers, empoyees, and bus
ness
3. Work
ng w
h aened ar
ss and encourag
ng he
r express
on and freedom


 

Tabaure Taoo, o be ocaed
n Greenwood, New Jersey w
h
n a cenray-ocaed major
roue sr
p ma, w
 be aunched
n 2010. The bus
ness w
 be founded and run by Jake
Hun, an exper
enced aoo ar
s, and h
s w
fe, Ju
e Hun, who has rea
 adm
n
sra
ve
exper
ence. A second aoo ar
s w
 be h
red o expand he op
ons for cusomers and o
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ar-up
mequ
remens
ar-up ¬xpenses
L
censes and Perm
s $2,000
2us
ness .ards and Fyers $1,000
Insurance $1,200
men $1,500
.ompuer ofware $500
Webs
e Deveopmen $1,000
Grand Open
ng Adver
semens $500
Taoo upp
es $1,000
Toa ar-up ¬xpenses $8,700
ar-up Asses
.ash mequ
red $9,800
ar-up Invenory $2,000
Oher .urren Asses $1,500
Long-erm Asses $5,000
Toa Asses $18,300
Toa mequ
remens $27,000

mead more:
hp:55www.bpans.com5aoo_paror_bus
ness_pan5company_summary_fc.cfm#
xzz1Hns3f
u6b

 
  
Tabaure Taoo w
 prov
de he foow
ng serv
ces o cusomers:

 Inroducory5shop-m
n
mum aoos
 2as
c aoos (~1 hour sess
on)
 Fu sess
ons (2-6 hour sess
ons)

Inroducory aoos are for hose who are new o aoos. They are bas
c, sma des
gns by he
ar
ss or sandard pub
c-doma
n des
gns. .usom des
gns canno be prov
ded as an

nroducory aoo. These aoos can generay be f


n
shed
n 45 m
nues and w
h a
m
n
mum amoun of consua
on w
h he c
en. For many cusomers who ge asma aoo,

   
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 The h
ghes
nc
dence of aoos was found among he gay, esb
an and b
sexua
popua
on (31%) and among Amer
cans ages 25 o 29 years (36%) and 30 o 39 years
(28%). meg
onay, peope 
v
ng
n he Wes (20%) are more 
key o have aoos.
 Democras are more 
key o have aoos (18%) han mepub
cans (14%) and
Independens (12%) wh
e neary equa percenages of maes (16%) and femaes
(15%) have aoos.

The marke
s segmened
no:

 Taoo newb
es or dabbers (hose who ge one aoo)
 Taoo coecors (hose who ge numerous aoos)

{     

The marke segmens


n he Greenwood, NJ area
ncude res
dens of Greenwood and
surround
ng owns who may rave o Tabaure Taoo. .oecors who 
ke he work of he
ar
ss feaured a Tabaure Taoo are espec
ay 
key o do h
s, mak
ng h
s number 10,000

nd
v
duas.

    May seek ou a aoo for he exper


ence of rece
v
ng
, o s
mpy say
hey've done
, o commemorae a spec
f
c rea
onsh
p or aff

a
on, or for he danger
assoc
aed w
h
 or w
h hose who have aoos. These
nd
v
duas may become aoo
coecors, bu mos s
mpy ge one aoo
n he
r 
fe, espec
ay
n he
r younger years (ae
eens or wen
es). The popuar
y of aoos among ceebr

es aso furher encourages h
s
group o ge aoos.

     Th
s group connecs w
h he 
fesye assoc
aed w
h hav
ng aoos.
Many seek o cover arge por
ons of he
r body w
h aoos. Th
s group w
 apprec
ae he
work of spec
f
c ar
ss and seek hem ou aga
n. Th
s group w
 seek cusom des
gns, eschew
sandard, s
mpe des
gns, and become used o he pa
n or d
scomfor
nvoved.

Marke Anays
s
Year 1 Year 2 Year 3 Year 4 Year 5
Poen
a
Growh .AGm
.usomers
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The saes forecas represens an amoun of work ha
s reasonabe for wo fu-
me ar
ss,
wh
e aow
ng 
me for hem o work on fash ar, creae des
gns for oher resae
ems, and
manage and marke he bus
ness.

aes Forecas
Year 1 Year 2 Year 3
Un
 aes
hop-M
n
mum Taoos 558 756 794
2as
c Taoos (~1 hour) 492 655 688
Fu ess
ons (2-6 hours) 387 539 577
mesae Iems (Posers, T-sh
rs, ec.) 184 340 357
Toa Un
 aes 1,621 2,290 2,416
Un
 Pr
ces Year 1 Year 2 Year 3
hop-M
n
mum Taoos $60.00 $63.00 $66.15
2as
c Taoos (~1 hour) $100.00 $105.00 $110.25
Fu ess
ons (2-6 hours) $300.00 $315.00 $330.75
mesae Iems (Posers, T-sh
rs, ec.) $20.00 $21.00 $22.05
aes
hop-M
n
mum Taoos $33,480 $47,628 $52,510
2as
c Taoos (~1 hour) $49,200 $68,796 $75,848
Fu ess
ons (2-6 hours) $116,100 $169,873 $190,853
mesae Iems (Posers, T-sh
rs, ec.) $3,681 $7,137 $7,868
Toa aes $202,461 $293,434 $327,078
D
rec Un
 .oss Year 1 Year 2 Year 3
hop-M
n
mum Taoos $4.80 $5.04 $5.29
2as
c Taoos (~1 hour) $7.00 $7.35 $7.72
Fu ess
ons (2-6 hours) $18.00 $18.90 $19.85
mesae Iems (Posers, T-sh
rs, ec.) $8.00 $8.40 $8.82
D
rec .os of aes
hop-M
n
mum Taoos $2,678 $3,810 $4,201
2as
c Taoos (~1 hour) $3,444 $4,816 $5,309
Fu ess
ons (2-6 hours) $6,966 $10,192 $11,451
mesae Iems (Posers, T-sh
rs, ec.) $1,472 $2,855 $3,147
uboa D
rec .os of aes $14,561 $21,673 $24,109

{ 

The m
esones abe dea
s he marke
ng ac
v

es descr
bed
n he marke
ng sraegy
summary. These ac
v

es are underaken w
h a h
gh focus on us
ng ow-cos or free
marke
ng mehods o promoe he aunch of he bus
ness. Ju
e Hun w
 manage a
marke
ng ac
v

es and Jake Hun w
 promoe he bus
ness d
recy by conac
ng c
ens,
nework
ng, and pos
ng5hand
ng ou fyers and bus
ness cards.

M
esones
M
esone ar Dae ¬nd Dae 2udge Manager Deparmen
Pr
n Fyers 25152010 251552010 $500 Ju
e Marke
ng
.reae Ads 25152010 251552010 $0 Ju
e Marke
ng
.reae Webs
e 25152010 252852010 $0 Ju
e Marke
ng
Pr
n 2us
ness .ards 25152010 251552010 $500 Ju
e Marke
ng
L
s Webs
e 35152010 351552010 $1,000 Ju
e Marke
ng
mun Ads 35152010 351552010 $500 Ju
e Marke
ng
Pos Fyers 35152010 351552010 $0 Jake aes
Heavy Pre-Open
ng Promo
on (.as
351552010 352152010 $0 Jake aes
and Nework
ng)
Grand Open
ng 352252010 352652010 $0 Jake & Ju
e Marke
ng
meguar Opera
ons 2eg
n 352952010 352952010 $0 Ju
e Opera
ons
Toas $2,500

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2reak-even Anays
s

Monhy Un
s 2reak-even 131
Monhy mevenue 2reak-even $16,386
Assump
ons:
Average Per-Un
 mevenue $124.90
Average Per-Un
 Var
abe .os $8.98
¬s
maed Monhy F
xed .os $15,207

| |   

Gross marg
ns w

mprove s
ghy as saes of fu sess
ons
ncrease rea
ve o oher
serv
ces.

The marke
ng budge
ncudes $150 per monh o cover webs
e hos
ng and ma
nenance
and per
od
c runs of fyers or new bus
ness cards. Deprec
a
on
s for he ong-erm asses of
he bus
ness over hree years. men
s $1,500 per monh and u


es $150 per monh
(eecr
c
y, phone and
nerne). Insurance
s no expeced o r
se s
gn
f
cany as he bus
ness
w
 say w
h
n
s
nsurance bracke dur
ng h
s per
od. Payro axes of 15% and empoyee
benef
s of 10% (heah
nsurance) are app
ed o payro for he Huns and hesecond ar
s's
wages. Taoo supp
es of $100 per monh are an
c
paed o repen
sh
ems purchased before
he aunch. Infa
onary
ncreases are app
ed o mos
ems and o pr
ces charged o
cusomers.
Pro Forma Prof
 and Loss
Year 1 Year 2 Year 3
aes $202,461 $293,434 $327,078
D
rec .os of aes $14,561 $21,673 $24,109
Oher $0 $0 $0
Toa .os of aes $14,561 $21,673 $24,109
Gross Marg
n $187,900 $271,761 $302,970
Gross Marg
n % 92.81% 92.61% 92.63%

¬xpenses
Payro $136,192 $163,187 $178,716
Marke
ng5Promo
on $1,800 $1,890 $1,985
Deprec
a
on $1,866 $2,466 $3,466
men $18,000 $18,540 $19,096
U


es $1,800 $1,854 $1,910
Insurance $1,200 $1,236 $1,273
Payro Taxes $20,429 $24,478 $26,807
Taoo upp
es $1,200 $1,200 $1,200
Toa Opera
ng ¬xpenses $182,487 $214,851 $234,452
Prof
 2efore Ineres and Taxes $5,413 $56,910 $68,517
¬2ITDA $7,279 $59,376 $71,983
Ineres ¬xpense $932 $500 $167
Taxes Incurred $1,344 $16,923 $20,505
Ne Prof
 $3,137 $39,487 $47,846
Ne Prof
5aes 1.55% 13.46% 14.63%

|   

The bus
ness w
 reach cash fow break-even m
d-year, and be abe o pay d
v
dends
n
year wo wh
e keep
ng a cash baance of around $20,000 for unexpeced needs. The shor-
erm deb w
 be pa
d off
n he f
rs year and he ong-erm oan w
 be pa
d off over he f
rs
hree years of opera
on. ome add

ona ong-erm asses (repacemens of equ
pmen and
add

ona oos) w
 be purchased over hese years as we.
Pro Forma .ash Fow
Year 1 Year 2 Year 3
.ash mece
ved
.ash from Opera
ons
.ash aes $202,461 $293,434 $327,078
uboa .ash from Opera
ons $202,461 $293,434 $327,078

Add

ona .ash mece
ved
aes Tax, VAT, HT5GT mece
ved $16,197 $23,475 $26,166
New .urren 2orrow
ng $0 $0 $0
New Oher L
ab


es (
neres-free) $0 $0 $0
New Long-erm L
ab


es $0 $0 $0
aes of Oher .urren Asses $0 $0 $0
aes of Long-erm Asses $0 $0 $0
New Invesmen mece
ved $0 $0 $0
uboa .ash mece
ved $218,658 $316,909 $353,245

¬xpend
ures Year 1 Year 2 Year 3
¬xpend
ures from Opera
ons
.ash pend
ng $136,192 $163,187 $178,716
2
 Paymens $53,597 $89,359 $95,998
uboa pen on Opera
ons $189,790 $252,546 $274,714
Add

ona .ash pen
aes Tax, VAT, HT5GT Pa
d Ou $16,197 $23,475 $26,166
Pr
nc
pa mepaymen of .urren 2orrow
ng $2,000 $0 $0
Oher L
ab


es Pr
nc
pa mepaymen $0 $0 $0
Long-erm L
ab


es Pr
nc
pa mepaymen $3,336 $3,333 $3,331
Purchase Oher .urren Asses $0 $0 $0
Purchase Long-erm Asses $600 $1,200 $1,200
D
v
dends $0 $30,000 $40,000
uboa .ash pen $211,922 $310,554 $345,411

Ne .ash Fow $6,736 $6,355 $7,833


.ash 2aance $16,536 $22,891 $30,724

|    

The bus
ness w
 creae a heah
er pos

on as
 pays off
s ong-erm and shor-erm deb,
even wh
e accouns payabe w

ncrease due o a greaer voume of saes.
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