Business Loan Proposal

Zaba Samura Sdn Bhd

Sports Planet Franchise Business

Business Loan Proposal

Sports Planet (Melaka)

SETTING UP A FUTSAL VENUE AT LOT 694, SOLOK TAMPOI,
MUKIM CHENG, MELAKA UNDER THE SPORTS PLANET
FRANCHISE PROGRAMME

TABLE OF CONTENT:
1.0 EXECUTIVE SUMMARY.............................................................................................................................3
2.0 THE PROPOSED BUSINESS......................................................................................................................4
3.0 COMPANY OVERVIEW.............................................................................................................................5
3.1 MANAGEMENT.............................................................................................................................................5
3.2 COMPANY DETAILS.....................................................................................................................................5
4.0 DESCRIPTION OF BUSINESS...................................................................................................................6
4.1 FUTSAL IN GENERAL...................................................................................................................................6
4.2 SPORTS PLANET (FRANCHISOR) BACKGROUND..........................................................................................6
4.3 INDUSTRY OVERVIEW...............................................................................................................................10
4.4 MISSION STATEMENT................................................................................................................................10
4.5 SHORT TERM OBJECTIVE..........................................................................................................................10
4.6 LONG TERM OBJECTIVE............................................................................................................................10
4.7 ORGANISATIONAL CHART.........................................................................................................................11
4.8 LEGAL STRUCTURE...................................................................................................................................12
4.9 PROFFESIONAL ADVISERS.................................................................................................................12
5.0 PRODUCTS AND SERVICES...................................................................................................................13
5.1 FUTSAL BUSINESS.....................................................................................................................................13
5.2 F & B BUSINESS........................................................................................................................................13
5.3 UNIQUE FEATURES & KEY SUCCESS FACTORS.........................................................................................13
6.0 MARKET AND COMPETITON...............................................................................................................17
6.1 INDUSTRY & MARKET ANALYSIS.............................................................................................................17
6.2 TARGET MARKET......................................................................................................................................17
 Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business

6.3 MARKET POSITIONING...............................................................................................................................18

6.4 NUMBER OF CUSTOMERS..........................................................................................................................18
6.5 CUSTOMER SERVICE..................................................................................................................................19
6.6 COMPETITION............................................................................................................................................19
7.0 MARKETING STRATEGY.......................................................................................................................20
7.1 LEAFLETS..................................................................................................................................................21
7.2 FREE LAUNCH WEEK................................................................................................................................21
7.3 NEWSPAPER ADVERTISEMENT..................................................................................................................21
7.4 WORD OF MOUTH.....................................................................................................................................21
7.5 SMART PARTNERSHIPS..............................................................................................................................21
7.6 SIGNBOARDS..............................................................................................................................................22
7.7 TOURNAMENTS AND EVENTS....................................................................................................................22
7.8 SPORTS PLANET WEBSITE..........................................................................................................................22
7.9 E-MAIL BLAST...........................................................................................................................................22
8.0 OPERATIONAL SYSTEM........................................................................................................................23
8.1 VENUE LOCATION.....................................................................................................................................23
8.2 OPERATIONAL SYSTEMS............................................................................................................................23
8.3 OPERATIONAL HOURS...............................................................................................................................23
8.4 CUSTOMER SUPPORT AND COMMUNICATION............................................................................................24
9.0 FINANCIALS..............................................................................................................................................25
9.1 TYPE OF FACILITY AND AMOUNT...................................................................................................25
9.2 INITIAL SET-UP COST (TOTAL PROJECT COST)..................................................................................26
9.3 PROFIT AND LOSS FORECAST....................................................................................................................27
9.4 CASH FLOW FORECAST.............................................................................................................................28
10.0 Timelines and Checklist................................................................................................................................29

PREPARED BY: (Akmal, Please change the details below to your own details)
Mr Ahmad Akmal Bin Omar
Executive Director
Sports Planet Sdn Bhd (582746-M)
E-mail: horrwai@sportsplanet.com.my
Mobile: +60 12 3735234
Tel: +60 3 7781 2373
Fax: +60 3 7781 2393
F-3-3, Block F,
Plaza Damas,
60 Jalan Sri Hartamas 1,
Taman Sri Hartamas,
50480 Kuala Lumpur.

24 May 2005
 Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business

1.0 Executive Summary

COMPANY NAME : Zaba Samura (M) Sdn Bhd

CONTACT PERSON : Mr Ahmad Akmal Bin Omar

ADDRESS F-3-3, Block F,

Plaza Damas,
60 Jalan Sri Hartamas 1,
Taman Sri Hartamas,
50480 Kuala Lumpur.

CONTACT NO : (Akmal - Please fill this up)

FAX NO : (Akmal - Please fill this up)

EMAIL ADDRESS : (Akmal - Please fill this up)

Zaba Samura (M) Sdn Bhd’s business plan is outlined in this business loan proposal. Zaba
Samura (M) Sdn Bhd will be franchising Sports Planet Sdn Bhd’s futsal business as well as
running other futsal related support businesses.

Zaba Samura (M) Sdn Bhd was incorporated on 29th March 2005. It is a newly established
company specifically created to become a franchisee of Sports Planet Sdn Bhd to provide futsal
pitch facilities in Cheng, Melaka.

This Melaka Sports Planet franchise project has been planned since last year to fill a niche that
exist in the state of Melaka for indoor games facilities particularly futsal.

Zaba Samura (M) Sdn Bhd under Sports Planet franchise programme will be offering high class
standard of futsal facilities as well as badminton facilities as secondary business. Zaba Samura
(M) Sdn Bhd will also providing futsal and badminton event management service which will
cater niche from government and private sector
 Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business

2.0 The Proposed Business

Sports Planet Sdn Bhd is Malaysia’s leading indoor soccer company that currently has 6 indoor
soccer venues to its name located at Sunway, Subang Jaya, Shah Alam, Ampang, Alor Star and
Kuching. Together, Sports Planet provides a combined total of 38 indoor artificial turf pitches.
This makes Sports Planet the largest indoor soccer venue company in Malaysia. With an
excellent track record, and as the pioneer of futsal in Malaysia with over 3 years of experience in
the futsal industry, Sports Planet is currently the only registered franchisor with the Ministry of
Entrepreneurial Development for futsal in Malaysia. Franchising their expertise and experience
will ensure that our business will be successful, profitable and efficiently operated.

Zaba Samura (M) Sdn Bhd is committed to join the Sports Planet Franchise Program as their
franchisee and will work closely with Sports Planet for the setting-up and operating of a stable
and profitable business.

Under Sports Planet Sdn Bhd’s guidance, training, assistance, advice and marketing as provided
in their franchise programme, Zaba Samura (M) Sdn Bhd will keep overhead expenses low. This
will enables us to offer our customers a high quality product and service at competitive prices.

There are approximately 100,000 families (Akmal please find out the number please) in the state
of Melaka and the study that we conduct last year proves that the popularity of futsal has grown
exponentially in Melaka due to numerous factor that will be discussed in the next section of this
proposal.

Zaba Samura (M) Sdn Bhd futsal venue (Sports Planet (Melaka)) will be located at Lot 694
Solok Tampoi,Mukim Cheng Melaka. The futsal venue will be aggressively promoted through
all the Sport Planet marketing channels. This includes the Sports Planet website, website, futsal
magazine, buntings, posters, leaflets, newspapers advertisements, e-mail blast and futsal
tournaments. We will also consistently send out flyer to customer to spread the news about our
product and services to the public. Banners and signage will also be installed in strategic
location to market and promote the venue.

Zaba Samura (M) Sdn Bhd requires a total initial investment of RM601,400.00 to set-up and run
the business (total project cost). Zaba Samura (M) Sdn Bhd is seeking a loan amount of
RM601,400.00 (100% of the total project cost).

Zaba Samura (M) Sdn Bhd conservatively estimate 20 to 30 hours of pitch rentals a day during
the first two month of operations, and anticipates an increase in sales to 30 to 40 hours of pitch
rentals a day within the year. The hourly rental rate we will be charging ranges RM50 per hour
per court for normal hours and RM80 per hour per court for peaks hours. Assuming that Zaba
Samura (M) Sdn Bhd starts operating in August 2005, we expect to complete the first year of
trading with at least RM216,000 of gross pitch rental by end of this 2005 and RM864,000 by
end of 2006. A financial forecast is provided in a below section.

Our target timeline is to start renovating and setting up the venue in mid June 2005 and launch
for business in early August 2005.This time line is based on the assumption that renovation
work take an average of 6 weeks to complete.
 Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business

3.0 Company Overview

3.1 Management
Name :Ahmad Akmal Bin Omar
Age :23
New NRIC :820108-04-5395
Position :Executive Director
Highest Qualification :Diploma in Foods & Beverages
Experiences :Procurement Manager with Zamin Jaya Sdn Bhd (Sept 04 – Present)
Unit Trust Agent with Southern Bank Berhad (Jan 04 – Aug 04)
Chef De Partie with Bread Story Sdn Bhd (Aug 03 – Dec 03)
Chef De Partie with Natrabu Restaurant (Aug 02 – July 03)

Name :Noora Atikah Binti Omar

Age :19
New NRIC :861105-30-5260
Position :Director
Highest Qualification :Sijil Pelajaran Malaysia (SPM)
Experiences :None

Name :Mohd Asyeeq Bin Mohd Mokhtar

Age :23
New NRIC :820206-14-5875
Position :General Manager
Highest Qualification :HND in Telecommunication Engineering
Experiences : Project / Technical Executive with Primahex Sdn Bhd (Jan 05 – Present)
Business Executive with VS Care Marketing (Aug 04 – Dec 04)
Corporate Account Executive with Diners Club (M) Sdn Bhd (Jan 04 –
July04)

(Akmal – Your key management looks VERY WEAK and VERY YOUNG. Can you get more
older people with more experience to make your management look stronger? I don’t think the
banks are going to lend money to two 23 year old people, and one 19 year old person. Try to
build up your management team to include some adults.)

3.2 Company Details

Number of employees: 10

Company Bank: Maybank Berhad

Legal Advisor: Hakim & Co

Investors: (Akmal - Please fill this up if you have a legal firm advising you)
 Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business

4.0 DESCRIPTION OF BUSINESS

4.1 Futsal In General
Futsal is the international form of indoor soccer and is played under the banner of FIFA
throughout the world by more than 25 million players. Futsal is 5-a-side version of soccer that is
played indoors on a variety of surfaces. Because the sport is a great skill developer, demanding
quick reflexes, fast thinking and pin point passing, it is an exciting game for children as well as
adults. Futsal is played with a special, low-bounce ball, necessitating players to use their skills,
rather than the ball’s bounce, to propel it.

Futsal is the official five-a-side indoor soccer game and the only indoor soccer recognized by
FIFA. Futsal is beginning to take the country by storm as more and more soccer players,
coaches, clubs and associations discover the unique and positive qualities of Futsal. It is a game
played around the world as many of today’s world stars began their youth soccer by playing
Futsal. The Brazilians attribute their world soccer success to Futsal. Pele, Zico, Socrates,
Ronaldo and Bebeto grew up playing Futsal and credit Futsal with developing their skills.

The term FUTSAL is the international term used for the game. It is derived from the Spanish or
Portuguese word for “soccer”, FUTbol or FUTebol, and the French or Spanish word for
“indoor” SALon or SALa. The game is commonly referred to as Five-A-Side or Mini-Soccer.
Twelve million players in over 100 countries play it throughout the world. Futsal is played on
basketball sized courts, both indoor and outdoor. The game does not require the use of dasher
boards as does other versions of indoor soccer; therefore, it is a very economical and safe sport.
It is played with the touchline boundaries with no walls to bang the ball against. The official
ball is a special low bounce ball that is heavier and smaller than an official size 5 soccer ball.
The ball forces a player to use their skill rather than the ball’s bounce to propel it. It is a
complete skill game.

Futsal was introduced in Malaysia 3 year ago. Sports Planet was the pioneer of futsal in
Malaysia, and one of the first company to provide futsal facilities to the public. The number of
players/customers in Malaysia has increase tremendously during the past 3 years making futsal
one of the fastest growing business opportunities in Malaysia.

4.2 Sports Planet (Franchisor) Background

Sports Planet Sdn Bhd (Sports Planet) is the leading futsal brand in Malaysia. Sports Planet is
the largest futsal operator in Malaysia with a total of 6 venues that provide a combined total of
38 futsal pitches. Sports Planet opened its first futsal venue in Subang Jaya in November 2002.
In the following 2 years Sports Planet grew aggressively and opened 4 new venues at Sunway,
Shah Alam, Ampang and Alor Star.

The Sports Planet (Sunway) venue is also the single largest indoor soccer venue in Malaysia, as
officially recognized by The Malaysian Book of Records. It has 11 indoor artificial turf pitches
and is situated in a 100,000 square feet sports centre in Sunway just off the Kesas Highway.
 Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business

In August 2004, Sports Planet achieved another milestone by being officially registered as a
franchisor with the Registrar of Franchises under The Ministry of Entrepreneur Development
(Kementerian Pembangunan Usahawan) as required by the Malaysian Franchise Act 1998.

In April 2005, Sports Planet first franchise venue opened for business in Kuching, Sarawak.
Sports Planet (Kuching) has been a phenomenal success in terms of profitability. Within the first
month of operation, Sports Planet (Kuching) was immediately profitable. Business has been so
promising that the Sports Planet (Kuching) franchisee decided to expand from the initial 4
pitches to 7 pitches after just 1 month of operation!

In summary, Sports Planet currently has 6 venues in Malaysia. They are:

1. Sports Planet (Subang Jaya)
2. Sports Planet (Sunway)
3. Sports Planet (Shah Alam)
4. Sports Planet (Alor Setar)
5. Sports Planet (Ampang)
6. Sports Planet (Kuching) - Sports Planet’s first venue under its franchise programme.

Sports Planet (Sunway) Teams Playing at Sports Planet (Sunway)

Sports Planet is committed to the development of the sport of futsal in Malaysia. Our pitches are
provided at value for money and affordable price so that the sport is accessible to the masses.
We’re expanding rapidly and intend to open up more indoor soccer venues with the aim of
establishing our brand in every Malaysian state.
 Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business

Spacious seating and cafe area. Notice the comfortable tables and chairs, and carpeted floor. Our
registration counter is at the far end of this picture. Adidas is Sports Planet’s official sponsor.

Every month Sports Planet has estimated total of 107,100 customers playing at our 6 venues.
(Note: the customer statistic were based on actual average customer attendances for the year
ending December 2004 at Sports Planet Subang Jaya, Subang Grand, Shah Alam, Alor Star and
Ampang)

The leading soccer brand in the world Adidas, and the leading isotonic drink in Malaysia
100Plus, has made ties with Sports Planet as partners for all Sports Planet current and future
venues. Sports Planet is currently the only indoor soccer operator that has partnership with both
these 2 leading brands.

Adidas is Sports Planet’s sponsor

100Plus is Sports Planet corporate partner

 Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business

Sports Planet is also a corporate partner of Celcom, Real Rewards, Real Madrid Supporters
Club, Citibank (Malaysia), OSK (Malaysia), Futsal de Salao Training School, English Premier
League Supporters Club and more. Together with these partners and event organizers, we have
been able to establish Sports Planet as the premier and leading indoor soccer brand in Malaysia.

Sports Planet (Shah Alam)

Sports Planet's artificial turf pitches

Sport Planet is the only futsal operator franchising their business and expertise. We have passed
the stringent due diligence and approval process required by the Ministry of Entrepreneurial
Development. Sports Planet controls an estimated 50% of the futsal market in Malaysia. Sports
Planet is committed to expand its business through franchising and will provide 100% support
and commitment to help, assist and guide their franchisees to make their franchisee business
profitable and successful.

Sports Planet success recipe in the futsal business is proven with their excellent track record.
Sports Planet is also currently looking forward to expand their business regionally and globally
and are in advanced discussions to set up futsal venues in Saudi Arabia and Indonesia.
 Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business

4.3 Industry Overview

Due to the huge demand and popularity of futsal among Malaysian, futsal has witness
tremendous growth in Malaysia.

The Malaysian Government, under the Ministry of Youth and Sports, has also shown great
interest and supports for the sport of futsal.

4.4 Mission Statement

Zaba Samura (M) Sdn Bhd was established to fill a niche that exist in the local Melaka market.
Our missions statement is to provide the best futsal facilities to our customers with focus on
customer service, affordability and quality.

4.5 Short Term Objective

Our aim is to operate our business in the most cost effective way in order to achieve the greatest
market penetration. We will begin with spreading news on our venue a month before we launch
our business during the renovation period through flyers and websites. We will then offer free
futsal and badminton session in our first week of business to generate public awareness. In the
same time distribution of flyers will be continued targeting local public area. Our immediate
alliance with Sports Planet corporate partners like CITIBANK, REAL REWARD, OSK
PRIORITIES, EPL FAN CLUB, AIDAS and 100 PLUS will immmediately boost our monthly
sales turnover.

4.6 Long Term Objective

When Zaba Samura’s Sports Planet (Melaka) business is established and profitable, our next
objective is to expand the business by setting up another venue in the state of Melaka and
possibly other nearby states. This is to control the futsal market in the state of Melaka. We are
planning to tie up partnership with the Melaka Tourism board to promote Melaka as a Sports
Tourism state.
 Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business

4.7 Organisational Chart

Ahmad Akmal Bin Omar

Executive Director

Noora Atikah Binti Omar

Director

Mohd Asyeeq Bin Mohd Mokhtar

General Manager

1 Vacancy
Venue Manager

2 Vacancies 2 Vacancies
Food & Beverages Supervisor

Ahmad Akmal bin Omar, Executive Director

 To advice, know how and guidance relating to the management, finance, promotion and
methods of operations
 To ensure that the business confirms with the highest standards and quality
 To ensure that adequate financial resources are available

Mohd Asyeeq bin Mohd Mokhtar, General Manager

 To operate the business strictly in accordance with the Agreement
 To develop marketing strategies
 To promote and advertise the business in any way it can
 To monitor closely any complain from customers

Venue Manager (One position)

 To be responsible for the administration and sales
 To prepare weekly sales and sales report
 To perform any other duties that may be designed from time to time by the management

Supervisors (Two positions)

 To open, operate and supervise the outlet
 To maintain existing customers via excellent servicing
 To know and provide basic information of the business to the customers
 To perform any other duties that may be designed from time to time by the Management
 Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business

Staff, Food and Beverages (Two positions)

 To prepare food and beverage for customer and players
 To do purchasing for raw materials
 To prepare daily and weekly sales
 To maintain the highest standard of food and beverages served to the customer.

4.8 Legal Structure

Zaba Samura (M) Sdn Bhd has been launched as a private limited company and is governed by
the Companies Act. The business will take up the Sports Planet franchise programme. Sports
Planet is registered as a Franchisor and governed by Malaysian Franchise Act 1998.

4.9 PROFFESIONAL ADVISERS

We have appointed Hakim & CO as our solicitor. (Akmal – Please provide more details about
Hakim & Co. We need information like where is their office, their contact address and tel/fax,
how many lawyers etc).

(Akmal – Any other professional advisors? Financial advisors?)

 Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business

5.0 Products and Services

5.1 Futsal Business

As discussed above, the main product of our business is the provision of futsal pitches to public.
The business model is the renting out of futsal pitches to public with hourly rental charges being
applied. The rental rate charges is as follow

Days Time Rate per court

Weekdays 10.00am to 6.00pm RM60 / hour
Weekdays 6.00pm to 2.00am RM90 / hour
Weekends 9.00am to 4.00am RM90 / hour
Public Holiday 9.00am to 4.00am RM90 / hour
Table 1 : Pitch Rental Rate

Zaba Samura will be organizing events and activities to help promote our futsal business. We
will work closely with the local government bodies, corporate companies and private association
to organize event such as team building, family days, in-house friendly tournaments and much
more.

Zaba Samura (M) Sdn Bhd will also organising in-house futsal event and tournament to generate
more revenue and publicity for our futsal courts / pitches

5.2 F & B Business

It is proven that customers consume a lot of food and beverages before, during and after playing
at a futsal venue, Zaba Samura intends to have a separate division focusing on providing food
and drinks to our customers through our in-house cafeteria.

5.3 Unique Features & Key Success Factors

Most of futsal operators in Malaysia use artificial turf for their pitch playing surface. Based on
Sports Planet experience, artificial turf can only last for about 3 to 4 years. Also, maintenance
cost is high.

With the advice of Sports Planet, Zaba Samura will be using the FIFA approved Decoflex™
material.

The Decoflex™ Universal Sports Surface is unique and has been designed for the most
demanding sports conditions. By incorporating a resilient black rubber base mat that can be
supplied in a variable thickness, the Decoflex Universal Sports Surface can be optimized for just
about any sport requirement. A tough, seamless 2-component polyurethane wear coat is applied
 Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business

to the base mat, topped with a colored polyurethane top coat (available in 12 standard colors)
ensuring optimum playability and durability.

The discerning sportsman will prefer the cushioned indoor seamless polyurethane Decoflex™
Universal Sports Floor because it is designed for the most demanding sports conditions. The
surface is unique by incorporating a resilient black rubber base mat that can be supplied in a
different thickness, the Decoflex™ Universal Sports Floor can be optimized for just about any
sport requirement. The superior quality of the Decoflex™ Universal Sports Floor is not only
appreciated in sports centers, the surface is also a great alternative as a resilient, sound absorbing
multi use floor for dance halls, aerobic rooms, fitness centers, school halls and catering facilities.
 Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business

Decoflex Specifications

Sports Planet is using the Decoflex™ Universal Sports Surface at Sports Planet (Subang Jaya)
and Sports Planet (Kuching). The response from their customer has been extremely good. They
are using the Decoflex™ Universal Sports Surface in all their future venues.
 Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business

Besides offering the unique Decoflex™ material to it s customers, Zaba Samura will also be
following the same success formula that Sports Planet currently uses. All Sports Planet venues
are attractive, clean and provide a comfortable hang-out area in the lobby or common area. This
is one of the critical success factors of Sports Planet. The lobby / common area will be equipped
with comfortable and classy chairs and table to create extremely pleasant environment for
customers to listen to music and/or watch Astro on the big screen projector provided.

Sports Planet (Sunway) lobby area as role model for Zaba Samura.
 Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business

6.0 MARKET AND COMPETITON

6.1 Industry & Market Analysis
Futsal in Malaysia has been growing exponentially and has seen explosive growth in the past
three years. In 2002, there were only three futsal venues in Malaysia. Today, in 2005, there are
over 35 futsal venues throughout Malaysia including Sabah and Sarawak.

With the increasing number of futsal venue in Malaysia, the futsal in Malaysia is very popular
and well accepted.

Sports Planet has a registered database of over 30,000 customers.

In just 2.5 years, Sports Planet has managed to grow to 6 venues. This is a strong indication that
Sports Planet has been enjoying enormous business growth.

There is no fear that futsal is a temporary fad and trend. Futsal is a direct implementation of
soccer, which is clearly the most popular sport in Malaysia (and worldwide) for many years.

Soccer in Malaysia has its own limitation – rainy weather, gender, safety and facilities, poor
conditions of pitches etc are the main factors limiting the development of soccer in Malaysia.
Futsal allows people to play at any time, night or day, rain or shine. It provides a safe
environment so that even females can enjoy the game of futsal. In short, futsal allows people to
play soccer indoors without any of the limitations of outdoor soccer.

6.2 Target Market

The geographical base of Zaba Samura customers is limited by the extent of our sales promotion
and advertising. We plan to control the whole Melaka futsal market.

Zaba Samura customers are identified as the group of people enthusiastic about soccer and
futsal, and people who practice a healthy lifestyle by mean of sports, recreation and regular
exercise.

The target market that Zaba Samura intends to penetrate includes people with all level of
employment backgrounds and demographics.

Our target market and their identified timeslots are:

Age Group Employement Preference Time Preference Day

Background
10-12 years Primary School Student 4.00pm to 6pm Weekdays
9.00am to 12pm Weekends

13-18 years Secondary School 10.00am to 12.00pm (evening Weekdays

Students session students)
3.00pm to 6.00pm (morning Weekdays
session students)
 Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business

9.00 am to 6.00 pm Weekends

19-22 years College Students 4.00 to 7.00pm Weekdays

12.00am to 4.00am Weekdays and
Weekends
27-45 years General workers / 11.00pm to 4.00am Weekdays and
Factory workers (3 shift Weekends
schedule )

27-45 years Young professionals 8.00pm to 11.00pm Weekdays and

Weekends

Female 8.00pm to 11.00pm Weekdays and

Player Weekends

Customer groups and their identified timeslots

Our product and services are affordable, and can be enjoyed by everybody. Playing futsal is in
fact relatively cheap compared with other kind of sports and recreation.

Type of Sports / Cost per game per person Duration

Recreation
FUTSAL RM4 TO RM10 GAME 1 TO 2 HOURS PER GAME
BOWLING RM4 TO RM6 PER GAME 15 TO 20 MINUTE PER GAME
SNOOKER RM12 PER HOUR 1 HOUR PER GAME
ARCHERY RM12 FOR 10 ARROWS 10 TO 20 MINUTE PER GAME
GO KART RM35 TO RM50 PER SESSION 15 TO 20 MINUTE PER GAME
Relative cost comparison of playing futsal and other sports and recreational activities

6.3 Market Positioning

Zaba Samura is a small to medium enterprise or SME. It intends to be a member of SME/SMI
Association of Malaysia so that greater networking and new business ideas can be tapped at
forums organized by the association from time to time

Due to the fact the Zaba Samura is operating a franchise business, it will register with the
Malaysian Franchise Association. This is to expand its networking and business ideas that can
be harnessed at forums and seminars organized by the association from time to time

6.4 Number of Customers

For a start Zaba Samura forecasts 20 to 30 groups of client per day. Normally a group would
consist of at least 10 people and the number can grow to 25 people per group as there is no
limitation to the number of people per group.

We target to increase the number of customer to 30 to 50 groups of people per day after three
month running the business.
 Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business

Zaba Samura will be in close contact with its customer. We will send out our latest promotions
and campaigns through email. We will grow our customer database by requiring our customers
to sign up as members free of charge.

6.5 Customer Service

Zaba Samura believes that the only way to survive in the market place is to provide a high
quality service that customers expect and are satisfied with. Zaba Samura will listen to our
customers’ needs so that we can provide the level of service which is second to none.

6.6 Competition
Currently, there is only one other futsal venue in Melaka. It is located in Ayer Keroh, Melaka.
Our analysis of this competitor shows us that they:
 Are not providing a venue of high quality ie. poor pitch conditions.
 Are not promoting themselves aggressively
 Do not host tournaments and activities
 Do not have the support system, operations know-how, marketing systems and support
of a large organization like Sports Planet

(Akmal – Can you provide more info on the competitor: How many pitches? What materials?
Pricing? Etc)
 Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business

7.0 Marketing Strategy

Marketing and promotion play an important role in making our Sports Planet (Melaka) venue a
success. Sports Planet’s marketing and promotional program for our business focuses on the
below areas:

Sports Planet
E-mail Blast!
Website
www.sportsplanet.
Free week com.my
Launch!

Tournaments &
Events

Leaflets Sports Planet

Marketing and Promotions

Signboards

Newspaper
Advertisement

Smart
Word of Mouth
Partnerships

Sports Planet Marketing and Promotions Overview

The key marketing and promotional areas are:

1. Leaflets
2. Free Launch Week
3. Newspaper Advertisement
4. Word of Mouth
5. Smart Partnerships
6. Signboards
7. Tournaments and Events
8. Sports Planet website
9. E-mail Blast
 Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business

7.1 Leaflets
Each Sports Planet franchisee venue will receive a Sports Planet designed leaflet that has the
following features and information:
 Location Map of the franchisee’s Sports Planet venue
 Contact details – address, fax and telephone number
 Booking telephone number
 Facilities provided in the venue
 Pricing
 Sports Planet logo

The franchisee will initially need to print 5000 leaflets to distribute at the areas around their
venue everyday for the whole of the first month. After the first month, leaflets will need to be
distributed once every week at popular areas around their venue.

7.2 Free Launch Week

For all Sports Planet venues, the first week of launch is given free or charge. The purpose of this
opening free week is to get as many people as possible to come to the venue. This will give the
needed initial exposure to the public at large of the franchisee’s new venue. Since it is free, the
opening free week is normally fully booked and packed, which is exactly what the franchisee
wants to achieve during this free opening week.

7.3 Newspaper Advertisement

Newspaper advertisements are expensive. Sports Planet recommends that newspaper
advertisements be used once at the time of the launch of the venue. The newspaper
advertisement will advertise the free opening week, and state the location map and booking
telephone numbers. This newspaper advertisement will provide maximum exposure of the
franchisee’s Sports Planet venue.

7.4 Word of Mouth

Word of mouth is one of the most powerful ways of marketing the Sports Planet venue. The
franchisee, their staff, their friends etc should all talk about the venue to as many people as
possible. Customers who use the venue will also spread the news to their friends and so on and
so forth. After a short period of time, most of the futsal playing customers within the state will
be aware of the franchisee’s Sports Planet venue.

7.5 Smart Partnerships

Sports Planet is currently partners of the following organizations:
 Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business

 Citibank (Malaysia)
 Real Rewards
 OSK Loyalty Card
 MyKelly Services Loyalty Card

As smart partners of these organizations, Sports Planet provides discounts to the partner’s
privilege customers in return for free advertising to the partner’s customer base. As a Sports
Planet franchisee, the franchisee’s venue will immediately be covered by these smart
partnerships, and will obtain exposure and coverage by these smart partners.

7.6 Signboards
Large, bright and attractive signboards at the entrance of the franchisee’s venue are very
important. All signboards will be designed by Sports Planet. The signboard will serve as a
identifier of the location, and a media to advertise the booking telephone numbers of the venue.

7.7 Tournaments and Events

The key to a sustaining advertising and promotion drive is continuous tournaments and events at
the venue. The venue owner can organize 1-2 of its own tournaments each year. In most cases,
independent tournament organizers will bulk rent the venue’s pitches to host their own
tournaments. These tournaments should be encouraged as they bring in lots of teams and people
to the venue who otherwise might not visit the venue.

As a Sports Planet franchisee, Sports Planet will inform all tournament organizers that have
organized tournaments in the past at Sports Planet of the franchisee’s new venue. This will help
initiate tournaments at the franchisee’s venue.

7.8 Sports Planet website

The franchisee’s venue will be have a permanent spot on the official Sports Planet website
(www.sportsplanet.com.my). All the details of the venue will be displayed (location map,
contact details, pricing, facilities etc). Also, we will put up a special ‘Stadium Tour’ of the
franchisee’s venue where pictures of the venue will be displayed on the website.

7.9 E-mail Blast

Sports Planet will send out an e-mail promoting the franchisee’s venue to its database of
customers (as at May 2005, Sports Planet has over 10,000 e-mails of customers). The franchisee
owner will also be collecting and growing its membership database, and will thus have a the
database of it’s customers e-mails. The franchisee shall periodically send out e-mails to its
customers to update them of upcoming activities and events.
 Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business

8.0 OPERATIONAL SYSTEM

8.1 Venue Location

Sports Planet (Melaka) will be located at:
LOT 694, SOLOK TAMPOI, MUKIM CHENG, MELAKA

8.2 Operational Systems

Our business will follow the exact operational, accounting and marketing systems stipulated by
the Sports Planet franchise system, as documented in the Sports Planet Operations and Training
Manual.

Sports Planet is committed to working closely with its franchisees and making sure they
succeed. We will take you from the very first step of choosing a suitable venue location right up
to the setting-up and running of a stable and highly profitable business. Together with Sports
Planet, you can be assured of setting up your futsal business with less risk, at a much cheaper
cost, with minimal operational hiccups, strong profits, knowledge transfer, full training support,
full marketing reach, and greater success.

As a Sports Planet Franchisee, we will receive the following support and assistance from Sports
Planet to get our business up and running profitably:
 Operations manual on all aspects of running the business
 Full consultation advice on the layout of the selected venue (pitch location, pitch size, main
counter etc)
 Cash-flow forecast with detailed costing.
 All materials, setting-up and installations will be taken care of by Sports Planet, ensuring
best prices for top quality materials
 Marketing advice and techniques
 Proprietary billing system that provides online and real-time reporting of your business
 Cross marketing of your venue with all other Sports Planet locations, website and in-house
futsal magazine
 Cross marketing via Sports Planet e-mail database (approximately 10,000 customer e-mails)
 Cross marketing of futsal tournaments, event organizers and corporate contacts
 Sponsorship by adidas and 100Plus (exact sponsorship value is subject to confirmation from
these partners). Immediate partnership with all Sports Planet corporate partners such as Real
Rewards, Real Madrid Supporters Club, Citibank (Malaysia), OSK (Malaysia), MyKelly
Loyalty Card, Futsal de Salao Training School, English Premier League Supporters Club and
more.
 Hands-on training of your managers and supervisors. Comprehensive training program and
manuals to be provided
 And much more.

8.3 Operational Hours

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Zaba Samura Sdn Bhd
Sports Planet Franchise Business

The operational hours of the venue will be:

Day Opening Time Closing Time

(Depends on Last booking)
Monday - Thursday 10.00am 2.00am
Friday 10.00am 4.00am
Saturday 9.00am 4.00am
Sunday 9.00am 2.00am
Public Holiday 9.00am 4.00am
Operational Hours

8.4 Customer Support and Communication

Our telephone support and hotline is ever ready and available throughout the day. The venue
will be equipped with two telephone lines with caller ID, and a fax machine. The venue will also
be equipped with Streamyx broadband connection, which will allow us to communicate with our
customers using e-mail.
 Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business

9.0 Financials

9.1 TYPE OF FACILITY AND AMOUNT

Facility : 100% LOAN
Amount : RM601,400.00
 Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business

9.2 Initial Set-Up Cost (TOTAL PROJECT COST)

Please see the enclosed Total Project Cost Spreadsheet.
 Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business

9.3 Profit and Loss Forecast

Please see the enclosed Profit and Loss Forecast
 Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business

9.4 Cash Flow Forecast

Please see the enclosed Cash Flow Forecast
 Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business

10.0Timelines and Checklist

Please see the enclosed Timelines and Checklist spreadsheet