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RESEARCH
A Research can be defined as a scientific and systematic search for pertinent
information on a specific topic. “Redman and Mory” define research as a “systematized effort
to gain new knowledge”.
OBJECTIVES
A research entitled “ACCESSING MARKET POTENTIAL AND MARKET
SCANNING FOR HYUNDAI EARTH MOVING EQUIPMENTS, TAMIL NADU” carried out
in the Coimbatore region to determine the following objectives-
Population
To be finalized with active input from company documents.
Sample
Samples are those units, which represent a population. Sampling is done as all the
units cannot be surveyed at the given period of time.
Sample Size
To be decided after proper consultation with the company officials
Sampling Method
Simple Random Sampling
DATA COLLECTION
Primary data
Secondary data
Secondary data are existing which have already been collected by someone else and
which have already been passed through the statistical process. The secondary data here is
collected from governmental reports, industrial reports, company literature, websites, etc.
• Decelerating factors may have its own extraneous influence on data collection
strategies and hypothesis testing.