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RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the research problem. It may


be understood as a science of studying how research is done scientifically.

RESEARCH
A Research can be defined as a scientific and systematic search for pertinent
information on a specific topic. “Redman and Mory” define research as a “systematized effort
to gain new knowledge”.

OBJECTIVES
A research entitled “ACCESSING MARKET POTENTIAL AND MARKET
SCANNING FOR HYUNDAI EARTH MOVING EQUIPMENTS, TAMIL NADU” carried out
in the Coimbatore region to determine the following objectives-

• To assess the market potential for Hyundai Earth Moving Equipments

• To strategise marketing practises with focus on Dealer Promotional activities in Tamil


Nadu

• Scientifically analyse and enable Dealer-Product-Company-Market quadrant.


RESEARCH DESIGN

A Research design is a framework on which the research is conducted. All the


activities of a research are done by laying the research design as the platform. In this survey
Diagnostic research design has been used were a problem is stated first and then the
research is carried out to find a solution for the problem.

SAMPLING AND SAMPLE SIZE

Population
To be finalized with active input from company documents.
Sample
Samples are those units, which represent a population. Sampling is done as all the
units cannot be surveyed at the given period of time.
Sample Size
To be decided after proper consultation with the company officials
Sampling Method
Simple Random Sampling

DATA COLLECTION

Primary data and secondary data will be collected.

Primary data

• Primary data were collected through Interview Schedule.

• The schedule contained open-ended and closed-ended questions.

Secondary data
Secondary data are existing which have already been collected by someone else and
which have already been passed through the statistical process. The secondary data here is
collected from governmental reports, industrial reports, company literature, websites, etc.

STATISTICAL TOOLS USED


Hypothesis testing will be carried out besides basic statistical appropriation will be
thoroughly explored.

LIMITATIONS OF THE STUDY


• It cannot be generalised to other companies.

• All the dealers cannot be contacted.

• Time and other resource constraints.

• Decelerating factors may have its own extraneous influence on data collection
strategies and hypothesis testing.

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