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“The analysis and interpretation of financial statements are an attempt to determine the
significance and meaning of financial statements data so that the forecast may be made
of prospects for future earnings, ability to pay interest and debt maturities (both current
and long term )and profitability and sound dividend policy “
_ Kennedy and Muller
Analyzing financial statements involves evaluating three characteristics of a company: its
liquidity, its profitability, and its insolvency. A short-term creditor, such as a bank, is
primarily interested in the ability of the borrower to pay obligations when they come due.
The liquidity of the borrower is extremely important in evaluating the safety of a loan. A
long-term creditor, such as a bondholder, however, looks to profitability and solvency
measures that indicate the company’s ability to survive over a long period of time. Long-
term creditors consider such measures as the amount of debt in the company’s capital
structure and its ability to meet interest payments. Similarly, stockholders are interested
in the profitability and solvency of the company. They want to assess the likelihood of
dividends and the growth potential of the stock.