QUESTIONNAIRE

PERSONAL DETAILS

Name - _________________
Age - 16-26 27-36 37-46 47-56
Gender - Male Female
Occupation - Student Housewife Business Service

Hello! I am Kush, a student of management school and am required to

submit project on A COMPARATIVE STUDY ON CONSUMER
PREFERENCES OF DIFFERENT TEA BRANDS AVAILABLE IN THE
MARKET, for the purpose, I am conducting the survey. Will you please take
a few minutes to answer some questions?
I assure you that your answers will be kept completely confidential.

Q1. What do you prefer to drink? (Tick any 1)

a) Tea
b) Coffee

Q2. Which tea brand do you prefer?

1. Lipton

2. Tata Tea

3. Duncuns
 4. Wagh Bakri

5. Today Tea

6. Taj Mahal

Q3. What is your frequency for consumption of tea?

Daily or Weekly
Once 1-3 times
2 times more than 3 times
More than 2 times

Q4. On what occasions, do you often consume the tea?

a) Feeling Thirsty
b) Parties / Celebrations
c) Without any reason (just like that)
d) It helps me to stay awake
e) It gives me energy
f) Others, please specify ________

Q5. Do you buy tea?

a) No
b) Yes

If yes, please indicate your answer using the following 4-point scale

where

1 = Totally unimportant
 2 = Unimportant

3 = Important

4 = Very important

Low price _____

Smooth taste _____

Purchasing a specific brand _____

Attractive packaging of tea _____

Discounts available or special schemes _____

Q6. What do you prefer?

a) Packets of tea
b) Tea bags

Q7. Do you think the market price of your tea consumed is reasonable?
a) Yes
b) No
c) Cant say

Q9. Do you view your preferred tea brand as a mark of status symbol?
a) Yes
b) No
c) Cant say
Q10. Is the taste of your preferred brand better than others?
a) Yes
b) No
c) Cant say

Q11. Do you find different varieties in your tea brand?

a) Yes
b) No
c) Cant say

Q12. If not a tea which other beverage (other than water) tops your mind?
a) Coffee
b) Shakes (Milk/Ice-cream/Fruit)
c) Lassi
d) Sharbat

Q13. Does your consumed brand use advertisements as a tool of marketing?

a) Yes
b) No
c) Cant say

Q14. Which other tea would you prefer if there is rise in your income level?

1. Lipton

2. Tata Tea

3. Duncuns
 4. Wagh Bakri

5. Today Tea

6. Taj Mahal

Q15. Does your preferred tea brand provides any sales promotion schemes like

discount coupons ?

a) Yes
b) No
c) Cant say

Q16. Which brand according to you has the largest market share ?

1 Lipton

2 Tata Tea

3 Duncuns

4 Wagh Bakri

5 Today Tea

6 Taj Mahal

Q17. Are you satisfied with your brand?

a) Yes
b) No
If no, which other brand would you like to shift?

1. Lipton

2. Tata Tea

3. Duncuns

4. Wagh Bakri

5. Today Tea

6. Taj Mahal