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  • Correlates of Multi Store Food Shopping

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    bhuvaneshkmrs
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    This study was concerned with identifying significant correlates of multistore food shopping. Among the selected economic-demographic variables only two are significantly related to the degree of multistore. Food shopping exhibited by families are likely to be those with larger food budgets and those who make food shopping trips more frequently.

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    This study was concerned with identifying significant correlates of multistore food shopping. Among the selected economic-demographic variables only two are significantly related to the degree of multistore. Food shopping exhibited by families are likely to be those with larger food budgets and those who make food shopping trips more frequently.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato DOC, PDF, TXT o leggi online su Scribd
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    15 visualizzazioni1 pagina

    Correlates of Multi Store Food Shopping

    Caricato da

    bhuvaneshkmrs
    This study was concerned with identifying significant correlates of multistore food shopping. Among the selected economic-demographic variables only two are significantly related to the degree of multistore. Food shopping exhibited by families are likely to be those with larger food budgets and those who make food shopping trips more frequently.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    CORRELATES OF MULTISTORE FOOD SHOPPING

    PRASAD, V. KANTI. Journal of Retailing. Greenwich: Summer 1972. Vol. 48, Iss. 2; pg. 74

    Abstract (Summary)

    This study was concerned with identifying significant correlates of multistore food shopping. The
    analysis indicated that among the selected economic-demographic variables only two are significantly
    related to the degree of multistore food shopping of families - 1. Stage in the family-life-cycle of the
    homemaker and 2. Multiple automobile availability to the family. All the selected food-purchasing
    characteristics of families were found to be significant correlates of the extent of multistore food
    shopping exhibited by them. The study found that families who exhibit a greater degree of multistore
    food shopping are likely to be those with larger food budgets and those who make food shopping trips
    more frequently and spend more time shopping in grocery stores per week than others.

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