MEDIA RELEASE

April 2011

VISITOR ARRIVALS GREW BY 18%

IN THE FIRST TWO MONTHS OF 2011

The total number of inbound visitors for January and February 2011 reached 668,625
for 17.88% growth compared to the arrivals for the same period in 2010. This feat may
be attributed to the growing confidence of the international market on the Aquino
Administration.

In the first two months, Korea

maintained its position as the biggest
and top source market with 165,868
arrivals, with a share of 24.81% to
the total visitor traffic, and growth rate
of 35.22% vis-à-vis the previous year.

This market is followed by the USA

with 17.05% share for 114,022
arrivals, Japan with 9.83% share for
65,755 arrivals, China with 5.77%
share for 38,590 arrivals and Taiwan
with 4.26% share for 28,461 arrivals.
Combined arrivals from these top
source markets constituted 61.72%
of the total inbound traffic.

India, Russia, Australia, and Canada were the fastest growing markets during the
period with 74%, 36%, 22%, and 21% increase in visitor arrivals compared to 2010.

European markets, on the other hand,

accounted for 11.08% of the total visitor
traffic for 74,073 with the United
Kingdom posting 8.48% growth and
Germany recording 4.67% increase in
arrivals. The Scandinavian markets
showed double digit growth while
arrivals from France modestly increased
by 4.67%.

The ASEAN market expanded by

13.70% for 49,634 arrivals with Malaysia
and Singapore registering 20% and 16%

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growth rates, respectively. The ASEAN market accounted for 7.42% of the total visitor
arrivals during the first two months of 2011.

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Contact: Ms. Evelyn Alcaraz-Macayayong

OIC, Office of Marketing Communications
Telephones 523-8411 locals 203,220 & 226, 525-6538 (telefax) and 525-1805
E-mail: eamacayayong@tourism.gov.ph

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