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Dart Media Questionnaire

1. Are you aware of the Florida Museum of Natural History?

Yes No

2. How many times have you visited the Florida Museum of Natural History within the last year?

Never 1 -2 3–4 5–6 7+

3. How many times have you visited the Butterfly Rainforest exhibit in the last year?

Never 1 -2 3–4 5–6 7+

4. Are you an annual member of the Florida Museum of Natural History?

Yes No

5. Where can you recall seeing advertisements for the Florida Museum of Natural History?

___ Billboard advertisements


___ Print (magazines, newspapers)
___ Broadcast (television, radio)
___ Online Website
___ Brochure
___ Word of Mouth
___ Never seen an advertisement
___ Other (please fill in answer) ____________________________________________

6. How likely is it that you would enroll your child in an educational class at the museum?
(Please select how you feel on the scale below)

Very Likely Unlikely


1…………………2………………..3……………..…4……………...…….5……………..…6………………….……7
7. What are you willing to pay to go to a butterfly rainforest?

Less than $3.00 $3.01 - $5.00 $5.01 - $7.00

$7.01 - $9.00 $9.01 - $11.00 $11.01 and above

8. Why would you go to the Florida Museum of Natural History? (Please check all that apply.)

___ For educational purposes


___ To entertain my children/family
___ Just to get out of the house
___ To see the Butterfly Rainforest specifically
___ To visit a specific exhibit besides the Butterfly Rainforest; if so, which exhibit? _______________
___ Other (Please fill in answer.) _______________________________________________________

9. What activities outside of the house do you do with your family when you have free time?
(Please describe in a short answer below.)

__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

10. Please select your gender.

Male Female

11. To which age group do you belong?

18-23 24-29 30-35 36-41 42-47

48-53 54-59 60 and older

12. What is your ethnicity? (Please check only one.)

____ Caucasian
____ African-American
____ Hispanic
____ Asian
____ Native American
____ Other (Please specify.) _____________________________________________

13. What is your family’s annual income?

____ Less than $30,000


____ $31,000 - $50,000
____ $51,000 - $70,000
____ $71,000 - $90,000
____ $91,000 - $110,000
____ $111,000 and above

14. How many children do you have?

0 1 2 3 4 5+