Questionnaire

Section 1 :

A - Profile of respondents

1) Age

20 – 24

30 – 34

35 – 39

> 40

2) Education ( the higher status currently possessed )

PHD

Master

Bachelor degree

Diploma

Certificate

High School or below

3 ) Occupation_____________

4 ) Monthly income

RM 1000 or below

RM 1001 – RM 5000

RM 5001 – RM 10,000

RM 10,001 or above

Not applicable ( for full time student )

5 ) I consider myself a_________ user of hand phone ( please tick one below )

Heavy

Medium

Light
6 ) I am a user of mobile phone brand
Yes
No
7 ) Most preferred brand
Mobile phone brand that is most preferred________________ ( please state one
brand. Example, nokia, Motorola, LG..etc. )
Section 2 :
A ) Advertisement

1- Strongly disagree

2- Disagree

3- Neutral

4- Agree

5- Strongly agree

1 ) Advertising result in better products for the public

12345

2 ) Advertising give me more choice in making brand purchase decision

12345

3 ) Advertised brand can be trusted more than those that are not

1 2 3 4 5

4 ) Information from advertisement help me in making brand purchase decision

1 2 3 4 5

5 ) It is most likely that I would choose a certain band if I liked its advertisement

1 2 3 4 5

6 ) It is most likely that I will choose a certain brand if I like how the model is
portrayed
in the ad

1 2 3 4 5

7 ) It is most likely that a unique and / or interesting advertisement would

influence my
choice in a certain brand

1 2 3 4 5

8 ) It is most likely that I would choose a certain brand if its ad is easy to recall

1 2 3 4 5

B ) Product Attributes
Rate the importance of each attribute in choosing mobile phone brand

1- Extremely important

2- Important

3- Average

4- Not important

5- Extremely unimportant

Price

Brand

Form

Features