Hello Sir/Madam,

I am from a Research Company; we are conducting a study on different brand

of Deodorant consumer uses.

I would appreciate if you could spare some time to answer few questions.

Name:

a) Gender:

Male

Female

b) Age group:

18 - 25 years

25 – 35 years

35-45 years

Above 45 years

c) Qualification:

SSC

HSC

Diploma

Graduate

Post Graduate

Other Please Specify ……………………………….

d) Occupation

Student

Service

Business

Other please specify ……………………………….

e) Average Annual Income:

f) Do you use Deodorant?

Yes

No

f) When you think of a Deodorant, which brand first comes in your mind?

Axe

Kamasutra

Adidas

Calvin Klein

Nivea

Others please specify ……………………………….

g) Which brand of Deodorant of do you generally use?

Axe

Kamasutra

Adidas
Calvin Klein

Nivea

Others please specify ……………………………….

e) What according to you is most important feature that attracts you the
most for the Deodorant? Please rate from the given point on 5 point scale
less imp to very imp
1 – LEAST IMPORTANT, 5-VERY IMPORTANT

Attributes Rank
Fragrance
Long Lasting
Brand
Price
Package

f) Through which medium you came to know about Deodorant?

TV Ad

Magazine

Internet

Hoardings/ Posters/ Leaflet/ Display

Friends

Others please specify ……………………………….

g) Please have a look at the show card and let me know the price of the
brand you use?
Price
Axe
KamaSutra
Adidas
Calvin & Klein
Nike
Others please specify
h) While purchasing Deodorant, which criteria you have in mind. Please
select from list below?

Fragrance

Package

Long Lasting

Brand

Price

Any other please specify …………………………..

i) What do you specifically like about Deodorant?

__________________________________________________________

__________________________________________________________

__________________________________________________________

j) What do you specifically dislike about Deodorant?

__________________________________________________________

__________________________________________________________

__________________________________________________________

k) In future if you would like to replace Deodorant brand with some other
which would you choose?

Brand of deodorant_______________________(Please specify)

Thank you for giving your time.

Data will be kept confidential.