CONTENTS

Ú History
Ú Current Profile
Ú Products
Ú Rivals
Ú Awards and achievements
Ú Quality management
Ú Operation Flood
Ú Future Plans
 HISTORY
˜ AMUL means µpriceless¶ in Sanskrit, derived from
the word µamulya¶.
˜ AMUL (Anand Milk Union Ltd.) was formed by a
small union of farmers, The Kaira District
Cooperative Milk Producers¶ Union Ltd. in Anand
(Gujarat) on Dec. 14, 1946, under the leadership of
Tribhuvandas Patel.
˜ Farmers wanted a direct access to the markets as
middleman took a huge share of hard-
hard-earned profits.
 




˜ Amul, a dairy cooperative
movement in India, is
managed by Gujarat
Cooperative Milk Marketing
Federation Ltd. (GCMMF).
˜ Headquarters ƛ Anand, Gujarat
˜ Chairman of GCMMF ƛ Parthi
Bhatol
˜ Former Chairman of GCMMF ƛ
Dr.Verghese Kurien,man
behind the success of Amul.
˜ 2.8 million producer members
with milk collection average of
10.16 million litres per day.
˜ Turnover of GCMMF (Amul)
during 2008-
2008-09 was Rs.67.11
billion.
à

 ë
ë 




ë



˜ Dairy cooperative society at village level:

Milk collection

˜ Milk union at district level:

Milk procurement and processing

˜ Milk federation at the state level:

Marketing of milk & milk products
 RIVALS
Organizations set up by state governments throughout India:

Ú Milma in Kerala
Ú Vijaya in Andhra Pradesh
Ú Nandini in Karnataka
Ú Sudha in Bihar
Ú Omfed in Orissa
Ú Parag in Uttar Pradesh
 
 


ë
* Largest milk handling
capacity in Asia.
* Largest producer of milk and
milk products in the World.
* 48 sales offices,3000
wholesale distributors,5
lakhs retail outlets.
* Largest food brand in India,
world's largest pouched milk
brand,
* world's biggest vegetarian
cheese brand.
* Honoured by ƝBest of all
categories Rajiv Gandhi
National Quality Awardƞ.
 
 

â A rural development
programme started by
National Dairy
Development Board
(NDDB) in 1970 to create a
nationwide ë
.

.
â Amul was the engine
behind the success of
white revolution and in
turn became a mega
company on cooperative
basis.
â Dr.Verghese Kurien
(chairman of NDDB at that
time) is considered the
Architect of India¶s White
Revolution.
 

6bjectives of White revolution (6peration Flood) were:

ƥ To increase milk production (Ɲa flood of milkƞ)

ƥ To augment rural income.
ƥ Fair prices to consumers.
ƥ To reduce malpractices of milk traders and merchants.






' Increase in milk production to 23.1 million kg per day, at

an annual growth rate of 4%.
' Expansion of distribution network, creative marketing,
consumer education & product innovation.
' Setting up dairies with combined processing and liquid
milk packaging capacity of 50 LKPD will be established in
major metro markets.
' To double the processing capacity of dairy plants to 20.7
million kg per day.
' To ensure that the maximum share of the consumer¶s
rupee goes back to the milk producers.