You are invited to an

Adopting New Ways to IDEAlliance Tech & Trend

Series presentation.
Communicate Color
Who Should Attend?
• Publishers

2011 Update on & • Advertising Agencies

• Creatives & Designers
• Print & Premedia Providers
April 7, 2011
• Print and Media Buyers
9:00am - 12:30pm
New York, NY
Learn what’s changed in print
Print production has changed dramatically in the past several years. The production and discover
good news is that new methods are making print production easier and more the new ways color is being
accurate than ever before. These changes involve a fundamental difference communicated and controlled.
in the way we communicate color. Many printers have already adopted
these methods and most proofing systems and desktop applications have
Learn about new color
incorporated new color aims within their technologies.
measurement tools and
In this IDEAlliance Tech & Trend Series presentation, learn what’s changed in methods being implemented
print production and discover new ways print providers’ communicate and today and what print is going
control color. to look like tomorrow.

Attend and learn:

IDEAlliance, MPA, AAAA, P3
• A Really Brief (and not boring) History of SWOP & GRACoL APC & G7 Network Member rate: $59
- Density, dot gain, and viewing conditions
- If SWOP was successful why change it? Non-member rate: $89
- G7 – color based aims
- New lighting standards 2009
- The impact of G7

• What 1 Set of Common Aims Means to You

- G7 working spaces are built into Adobe apps
- Proofers come with G7 specifications built-in
- How printers aim at and match G7 specifications

• Print Workflow Limitations

- The front-end is easy to QC and measure
- Print itself subject to known mechanical variation
- The color of paper
- No definitive tolerances for these variations yet

• Where the Future is Pointing To

- IDEAlliance Research and Tolerance Projects
- G7 process control and conformance
- Methods for paper compensation
- Educational programs for you! Refreshments will be served.
Location: Hearst Tower
Hearst Auditorium
300 W 57th, New York, NY

Register at
1421 Prince St., Suite 230 Alexandria, VA 22314-2805 | 703.837.1070 | www.idealliance.org www.idealliance.org