Dear Sir /Madam,

We are doing a brief survey to find the effectiveness of Sales promotion on retail stores
which are selling clothes, footwear and other allied products. We would be grateful if you
spare few minutes and participate in it. Thank you for your Cooperation.

Name: ____________________________

Gender: Male___ Female___

Age Group:
16-25 Years___ 25-35 Years ___ 35-above__

Q 1) How frequently do you purchase at retail shops like Shoppers Stop, Reliance trends,
Pantaloons and lifestyle?

Once per half month or more frequent Once per 2 months

Once a month Once per 3 months

Once per 4 months or less frequent

Q 2) Please use a 5-point scale to show your interest level towards the sales promotion
tools in general, where 1: not interested at all; 5: very interested
Sales Promotion 1 2 3 4 5
Tool
Discounts
Coupons
Buy1 Get1
Free Gifts
Membership
Programs
Contests, Games,
Sweepstakes

Q 3) Which of the following retail attracts you most during sales promotion season?

Pantaloons Lifestyle

Shoppers Stop Reliance Trends

Q 4) How much do you spend at these stores in one visit?

0-2000 2000-5000

5000-10000 10000 & above

Q 4) How often are you aware about the sales promotion schemes going in these stores ?
Always Never
Sometimes

Q 4) How often do you enjoy sales promotion at these retail stores?

Always Never
Sometimes

Q 5) Show your level of agreement with the statement that the sales promotion tool
induce you to increase the quantity of usually-purchase product at retail shops.
(1 represents totally disagree and 5 represents totally agree)

Sales Promotion 1 2 3 4 5
Tool
Discounts
Coupons
Buy1 Get1
Free Gifts
Membership
Programs
Contests, Games,
Sweepstakes

Q 7) Which of the following category of items are you most attracted during sales
promotion?

Apparels
Cosmetics
Footwear
Furnishings

Q 8) Does sales promotion induce you to buy some new products which are not planned
to buy initially at the store?
Always Never
Sometimes

Q 9) Does the sales promotion helps you in better product awareness?

Yes ___ No___

Q 10) 9.Do you feel the same comfort while shopping even during the ‘MAHA SALE
OFFERS’ also?
Yes___ No ___ Not sure___
Q 11) How sales promotion is beneficial to you?
__ New product exposure
__ Saving of money
__ Enjoyment
__Can buy product in bulk

------THANK YOU-----