c JOHN.V.SUGUMARAN, MBA., MCS., M.PHIL.

, PGDCA
ASSISTANT PROFESSOR
KARUNYA SCHOOL OF MANAGEMENT
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c Concept of innovation and creativity -

Various forms of management creativity ƛ
Creative Intelligence, relationship of
creativity to the human functions - 4 P's of
creativity and theories behind those ideas
- 4 stages of creative process - major
blocks to creativity.
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wCreativity ƛƝprocesses leading to the

generation of new and valued ideasƞ
c Innovation ƛƝthe introduction of new and
improved ways of doing things at workƞ
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c
Ñ - Ability to create
Ô
Ñ
c ÑÑ

-A creation (a new device or process)
resulting from study and experimentation
-The creation of something in the
mind.
-The act of starting something for the
first time; introducing something new
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c Ô
   is a mental and social process
involving the generation of
new ideas or concepts
concepts,, or new
associations of the creative mind between
existing ideas or concepts. Creativity is
fueled by the process of either conscious
or unconscious insight
insight.. An alternative
conception of creativeness is that it is
simply the act of making something new.
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three components were neededÑ

c Expertise (technical, procedural &
intellectual knowledge),
c Creative thinking skills (how flexibly and
imaginatively people approach problems),
c Motivation
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c -.

Ô
Ô
Ñ

Ñ
Creativity that takes the form of new ideas, concepts,
principles breakthrough & viewpoints.
In management, it commonly takes the form of fresh, new
core policies, strategies, values and visions.
2.
 
Ô
Ñ

Ñ
Is the innovative amplification of a core idea (or) principles.
Staff empowerment as a core belief & its amplification into
personnel policies, participative management structures, training
programmes and so on.
Elaboration can become innovative when it is creatively
contextualized.
3.


Ô
Ñ

Ñ
No management is possible without expressive communication
and creativity communication is almost essential in various activities
like advertising & promotion, packaging, product designing and so
on.
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c ½ 

Ô
Ñ

Ñ
Its about raising the quality of our existence, enlarging our
consciousness, actualizing our potential, growing & developing in ways that
increasingly manifest our inherent humanity.
There is a higher side to human-
human-Love, Compassion, hunger for
knowledge, appreciation of beauty, truth, goodness and Spiritual yearnings
so that they can recreate themselves & become unique human beings.
5.



 Ô

The Organization grows & competes through ventures.
These ventures include diversification, acquisition, vertical integration,
significant expansion significant launches of products, etc.
6.


Ô
Ñ
Ñ
Empowerment is about caring for people.
Empowerment is enhancing the authority, influence, status,
competencies, personality, growth and development of others.
Creative empowerment involves creative & Innovative ways of
empowering others. If one empowers the others, thee latter in turn can
empower the former
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c Creative People
c Creative Processes
c Creative Products
c Creative Places (or the Persuasive Powers
of Creative People)
 ½ 
!  
   
c 
  Ñ The time for research, fact gathering,
- 
  Ñ
assembling materials, gathering needed information
before the creative act.
c  Ñ This is the period of gestation, of letting
[  Ñ
go so that the mind, the unconscious, intuition, and
emotion can mull over the information and put it into its
own original perspective. Dreaming may be a part of this
period.
c   Ñ The ƠAha!ơ when the solution,
r    Ñ
illumination, or discovery either emerges or forces itself
through into a coalesced form.
c 
!  " # Ñ This is the time to
½ 
!  " # Ñ
ask, Will it work, does it hold up next to other theories,
does it logically fit with the original stimulus?
 "  Ô
 
Mindset blocks to creativity
Personal blocks to creativity
Organisational blocks to creativity
„#$%
Ô&%Ô
c Mindset is a condition in which an individual
becomes over-
over-sensitized to some part of the
information available at the expense of other
parts.
c It is characterized by one-
one-right-
right-answer
thinking, looking for reasons why something
will not work, and misplaced emphasis on
logical thinking.
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c Strategic ƛ inflexible thinking
c Value ƛ rigid personal values
c Perceptual ƛ narrow focus
c Self--image ƛ fear of failure
Self
'#%#
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c Emphasis on managerial control
c Short range thinking
c Analysis paralysis
c Rigid hierarchical structures
c Expected payoffs
c Market versus technology orientation
c Pressure to achieve more with less