Americas Hotels Numbers

2009 and 2010 YTD

Prepared by:
ARTURO GÓMEZ
arturotuti@gmail.com
+ 55 11 8447-8667
STR Global: Central/S. America pipeline March

Among the countries in the region, Brazil ended the month with the most rooms in the total active
pipeline with 7,643 rooms, including 3,151 rooms in the In Construction phase.

The Upscale segment made up the largest portion with 25.5 percent (5,379 rooms).

Central/South America pipeline by Chain Scale segment for March 2010

(number of rooms):
Chain Scale Existing Supply In Construction Total Active
Pipeline*
Luxury 8,857 1,807 2,027
Upper Upscale 21,167 3,216 4,557
Upscale 43,364 3,540 5,379
Midscale w/ F&B 21,844 1,217 1,901
Midscale w/o F&B 6,227 348 1,286
Economy 11,794 926 4,740
Unaffiliated 214,019 531 1,170
Total 327,272 11,585 21,060
STR Global: Americas results March 2010
Boston, Massachusetts, reported the largest occupancy increase, rising 18.0 percent to 62.3 percent, followed
by Sao Paulo, Brazil (+16.6 percent to 71.6 percent)
Three markets experienced ADR increases of 25 percent or more: Sao Paulo (+35.2 percent to
US$108.55); Vancouver, British Columbia (+31.9 percent to US$134.14); and Rio de Janeiro, Brazil (+29.2
percent to US$165.59).
Sao Paulo posted the largest RevPAR increase for the month, up 57.6 percent to US$77.74,
followed by Rio de Janeiro with a 39.8-percent increase to US$126.42.

Performances of key countries in March (all monetary units in local currency):

Country Occupancy % change ADR % change RevPAR % change

Argentina 60.0% +7.3% ARS520.40 -1.6% ARS315.46 +5.5%

Brazil 70.9% +13.4% BRL196.02 +2.1% BRL138.95 +15.8%

Canada 56.6% +2.7% CAD123.17 -0.1% CAD69.72 +2.6%

Mexico 61.0% +2.9% MXN1416.84 -14.8% MXN864.40 -12.4%

United 57.9% +5.9% USD97.90 -2.0% USD56.67 +3.8%

States
Demand turns the corner in Central/S. America
Demand (occupied hotel rooms, percentage change year-on-year)
“This is especially true for Brazil,
which is ramping up for the 2014 FIFA
World Cup and the 2016 Olympics and
Paralympics.”

Rio de Janeiro, Brazil, was the

only city of the seven reviewed
cities to report monthly demand
growth last year, and Sao Paulo,
Brazil (December 2009), started to
report demand growth during the RevPAR percentage change year to February 2010
last quarter of 2009.

ADR continue to be under

pressure with only Rio de Janeiro
(+17 percent) and Sao Paulo (+28
percent) reporting growth in
terms of U.S. Dollar.