This questionnaire is completely anonymous and confidential.

Please answer each question as

truthfully as possible and do not leave any questions unanswered. Your time and participation
are appreciated greatly for this academic study.

Part I - Please Circle your Answer:

1. How many movies a month do you view in movie theaters?

1-2 3-4 5-6 7-8 9 or more

2. On average, how many advertisements or commercials would you say you are subjected
to before watching a movie (please exclude previews)

1 2 3 4 5 or more

3. What types of commercials have you seen at movie theaters?

__Branding commercials __Local job opportunities __public service messages __other

4. On a scale of 1 to 5(1=lowest, 5=highest), please rank the following as to which you

perceive as advertising the most.

TV__ Radio__ Internet__ Movie Theaters__

Other________________________________________________________________(Fill in)

Part II - Please circle the answer that most clearly describes how you feel about the
following statements according to the scale below

SA=Strongly Agree A=Agree N=Neutral D=Disagree SD=Strongly Disagree

1. I hate advertisements and commercials that are shown before a movie in theaters
(previews excluded).

SA A N D SD

2. I will arrive late or miss part of the movie to avoid advertisements before a movie.

SA A N D SD

1
 3. Advertisements shown before movies do not affect my movie attendance.

SA A N D SD

Part III - Please Circle

4. Age: 18-29 30+

5. Gender: Male Female

6. Income: 0-$15,999 $16-$25-999 $26-$35,999 $36-$55,999 $56,000 & up

7. Education:

Some High School HS Diploma Some College College Grad

Post-Graduate Degree

Please feel free to share any additional comments you have about this subject matter below: