“Study the perceivable and hidden brand associations of Tata

Rogor equity to check Tafgor - Rogor from farmers & dealers

perspective”.

Submitted By
Name Reg. No.
Amit Tikriya 09PGDM89
Md. G Basha 09PGDM81
M Upendra 09PGDM63
Tejas Anil Rane 09PGDM78
Kamlesh Patil 09PGDM72

INDIAN INSTITUTE OF PLANTATION MANAGEMENT, BANGALORE

(An Autonomous Organization Promoted by the Ministry of Commerce and Industry – Govt. of India)

Jnana Bharati Campus Malathalli Post

Bangalore 560 056

1
 TABLE OF CONTENTS
Chapter TITLE Page No
Index

1 Introduction 3

2 Case analysis 5

3 Data presentation and analysis 9

4 Findings and suggestions 34

Annexure 36

2
 CHAPTER I
INTRODUCTION
1.1 COMPANY PROFILE “TATA RALLIS”
The TATA Group is India's largest and most respected business house. The group's
interests span over several businesses including automobiles, steel, chemicals, tea,
information technology and hospitality. Its turnover of US$ 62.5 billion has been built on a
century of commitment to the customer. Today the name of TATA is synonymous with trust -
LEADERSHIP WITH TRUST.

1.2 VISION-“To enhance value for customers by providing Agri-Solutions and Specialty
Chemicals.”

1.3 MISSION

We shall be amongst the leaders, in providing Agri-solutions and in relevant chemistry

segment by

 Leveraging customer intimacy, strategic

partnerships and technology access
 Delivering superior investor returns
 High employee engagement

3
1.4 TATA BUSINESS EXCELLENCE MODEL

The criteria for review are defined, and the implementation monitored by the TBEM, a model
consisting of business performance processes related to Leadership, Strategic Planning,
Customer & Market Focus, Information & Analysis, Human Resource Focus, Process
Management and Business Performance. These criteria attempt to institutionalize our
approach to impel performance and attain higher efficiency levels in all spheres of corporate
functioning. Such an organized approach enables TATA companies to successfully face all
challenges and be globally competitive.

Our commitment to the Agreement is complete. We are aware of the benefits of

implementing the TBEM processes and have set up a formal structure to ensure compliance.
We also conduct training programs and workshops to help our staff understand the processes
and oversee their implementation.

4
 CHAPTER II

CASE ANALYSIS
2.1 BACKGROUND OF THE STUDY

Rallis is a TATA Group company and second biggest in Agrochemical Industry. Rallis has
always been admired for its marketing prowess and its network strength. The comprehensive
range of agro inputs and services are spread across 80% of India's districts through an
extensive distribution network of loyal and supportive dealers and retailers. Rallis has always
strived hard to provide farmers a complete bucket of solutions right from sowing of seed to
harvesting of crop. Rallis has been a pioneer in launching the new products and is known in
the industry for it ability in quick establishment of brands. Many of the current brands have
stood the test of time and remained strong in their respective domain.

Rogor is one such brand which has been a market leader in the molecule for more than 40 yrs
(market share of ~ 50%). For the past few years, Isagro has also been selling by Rogor
brand name, but Tata Rogor has stood its ground. Recently the Rogor brand name been
taken over by Cheminova and Rallis has decided to go for its own new brand name -
TAFGOR. The pack design has been retained.

Rallis now needs to work out: an appropriate strategy and communication for the market
for its new brand – TAFGOR.

Rallis Dimethiote, till now sold by name TATA Rogor now faces a threat from the fact a
multinational company, through acquisition, has gained control of the brand name Rogor.

Since Rogor is a brand name of longstanding presence and has substantial brand equity, it is
obvious that both abrupt discontinuation of the brand name and shuffle of the brand
properties can prove to be imprudent. A brand is a composite of many variables and any
shuffling-reordering will destroy the brand or prevent its transfer to another entity. (Tagfor)

The question before Rallis is how to transit successfully from “Tata Rogor” to a the new
brand without losing out on the brand advantages accrued over decades and how not to be
compromised in the inevitability of another Rogor appearing in the market.

5
2.2 PRODUCT PROFILE:

2.2.1 Formulation Name Rogor

a. Rogor is a 30% EC formulation of Dimethoate, an Organophosporus Insecticide with

excellent Systemic, Contact and Acaricidal action. It is highly effective against a wide range
of sucking pests, chewing insects and mites in most crops. It is a safe Insecticide and does not
have persistent residues in the environment. It is also ideal for aerial spray because of its low
toxicity.

b. Packaging:
Available in pack sizes of 100 ml, 250 ml, 500 ml, 1 litre, 5 litres & 20 litres in aluminum
screw type containers, pr. tin and MS drums.

Technical Name Dimethoate:

Dimethoate is an Organophosporus Insecticide with excellent Systemic, Contact and
Acaricidal action. The technical is available as 95-97% (w/w).

c. Product Specification

Acidity (as H2SO4) 0.3% max

Acetone Insoluble Material 0.5% max

Water Content 0.5% max

6
2.3 NEED FOR THE STUDY

THE need of the study is to understand the effects of phonetic similarity, visual resemblance
Brand association in preventing the product cannibalisation of Tata Rogor when the
competitive brand comes (Pre-emptive/ preventive branding) in the back drop of brand name
change from Tata roger to Tata Tafgor

2.4 OBJECTIVES

1.Perception of Rogor – Tata- Rallis name and associations

2. Perception of Rogor product offering/ USP
3.Perception of Rogor packaging and design elements
4. Perception of Rogor pricing
5. Extent of Rogor’s identification with the Tata Rallis To check the influence of Trade in
promoting the new name Changes if any in perception in the different study regions selected

Fig.1 Diamethoate Brands in market. (Cheminova ROGOR Orgiginal and TATA Rogor)

7
2.5 RESEARCH METHODOLOGY

a. Type of research: Exploratory research fallowed by conclusive type of research

b. Sampling plan

Population: All Farmer who are using pesticides.all pesticides company field assistants,all
pesticides dealers.

Sampling unit: Individual farmers ,dealers, companies field assistants

Sampling method: Stratified random sampling

Sampling size

Respondents Sampling size

Farmers 250
Progressive farmers 40
Field assistants 20
Pesticides dealers 20
Place of study

Maharashtra Andhra Pradesh

Ahmed Nagar & Nanded Guntur & Warangal

Data source
Primary data: For this study the primary data was collected from the farmers,progressive
farmers, field assistant, pesticides dealer

Secondary data: Secondary data was collected from research agency. Company officials,
web portals.

Tool for data collection

01. Structured questionnaire for farmers
02. In-depth interviews of dealers, expert farmers and competitor sales staff and
03. Focus group discussions for farmers
Tool for data analysis

Simple tabulations, cross tabulations, averages, graphs, pies, used to analyse the data.
8
 CHAPTER III
DATA PRESENTATION AND ANALYSIS
3.1 Data Presentation of famers of Maharashtra and Andra Pradesh.

Table No.1 Recognition of symbol.

Maharashtra Andhra Pradesh

Nanded Ahmednagar Maharashtra average Guntur Warangal Andhra pradesh average

Responses Cotton Cotton Wheat Cotton Wheat Both Cotton Chilli Cotton Chilli Cotton Chilli Both

Yes 55 47 38 52 38 49 58 70 76 40 67 58 63

No 45 53 63 48 63 51 42 30 24 60 33 42 37

Graph no. 1 Recognition of symbol.

70 63
60
49 51
50
40 37
MH
30
AP
20
10
0 0
0
Responces Yes No

From the above graph it is find that in Maharashtra 49 percent farmer seen the leaf symbol
and 51 percent have not seen the symbol while in AP 63 percent said yes and 37 percent said
not seen.

Table No. 2. Symbol recall.

Maharashtra Andhra pradesh

Q 3. Where you have seen Nanded Ahmednagar Maharashtra average Guntur Warangal Andhra pradesh average
this symbol Cotton Cotton Wheat Cotton Wheat Both Cotton Chilli Cotton Chilli Cotton Chilli Both
Seen on Rogor 14 11 11 13 11 13 57 67 72 48 65 59 61
On pesticide bottle 16 16 22 16 22 16 22 12 4 20 13 16 14
Playing card 0 16 0 4 0 4 9 6 0 4 4 5 5
On match box 0 0 11 0 11 1 0 0 0 4 0 2 1
On any agri product 6 0 0 4 0 4 0 3 8 4 4 3 4
Seems to be leaf 29 11 0 24 0 22 13 9 8 20 10 14 12
Seen but not able to relate 22 21 33 21 33 23 0 3 4 0 2 2 2
Seen on pesticide box but not able to relate
6 to brand
26 0 11 0 10 0 0 0 0 0 0 0
seen on seed packet/ bag 2 0 11 1 11 3 0 0 4 0 2 0 1
Seen on fertilizer bag 2 0 11 1 11 3 0 0 0 0 0 0 0
other 4 0 0 3 0 3 0 0 0 0 0 0 0

9
Graph No. 2 Symbol recall.
70 61
60
50
40
30 22 23
1614
20 13 12 10
10 4 5 1 1 4 4 2 3 1 3 0 3 0 MH
0
0
AP

From above graph it is seen that in MH 23% farmer seen this symbol somewhere but unable
to recognise it, 16 % farmer seen it on pesticide bottle but unable to recognise the brand
name, while 13 % farmer seen it on Rogor bottle, and in AP 61% farmer said they seen it on
pesticide Rogor bottle while 12% think it is just a leaf symbol.

Table No.3 Symbol seen on.

Q 3. Where you have Maharashtra Andhra pradesh
seen this Nanded Ahmednagar Maharashtra average Guntur Warangal Andhra pradesh average
symbol(aided) Cotton Cotton Wheat Cotton Wheat Both Cotton Chilli Cotton Chilli Cotton Chilli Both
Rallies 0 0 5 0 5 2 14 22 8 17 11 20 15
Tata Rallies 39 88 26 49 26 41 51 57 67 50 59 54 57
Bayer 0 0 32 0 32 10 9 0 3 8 5 3 4
Cheminova 0 0 5 0 5 2 6 0 5 4 5 2 4
Syngenta 0 13 21 3 21 9 0 0 0 0 0 0 0
Nagarjuna 0 0 5 0 5 2 0 0 0 0 0 0 0
Isagro 0 0 0 0 0 0 3 0 0 4 1 2 1
Dimetoate 19 0 0 15 0 10 0 11 10 0 5 7 6
Mono 13 0 0 10 0 7 3 0 0 0 1 0 1
Acephate 3 0 0 3 0 2 0 3 0 0 0 2 1
Political party 3 0 0 3 0 2 0 0 0 0 0 0 0
Anny daily use product 0 0 0 0 0 0 9 0 5 13 7 5 6
Mahyco 10 0 5 8 5 7 0 0 0 0 0 0 0
Nuziveedu 6 0 0 5 0 3 0 0 0 0 0 0 0
Vibha 3 0 0 3 0 2 6 5 3 4 4 5 4
Rasi 3 0 0 3 0 2 0 3 0 0 0 2 1

10
Graph No.3 Symbol seen on
60 57

50
41
40

30

20 15
10 9 10
10 4 6 7 6 7 4
2 24 0 20 01 1 21 2 0 0 0
3
0 2 21
0

MH
AP

From the above graph we find that in MH 41% farmer said that they seen this leaf symbol on
Rallis product and 10% said they seen it on Bayer product while 10% seen it on Dimethoate
product but don’t know brand name while in AP 57% said they seen it on Rallis product and
10% said they seen it on Bayer product.

Table No.4: Percentage of farmer who seen Tata symbol

Maharashtra Andhra pradesh

Nanded Ahmednagar Maharashtra average Guntur Warangal Andhra pradesh average
ResponcesCotton Cotton Wheat Cotton Wheat Both Cotton Chilli Cotton Chilli Cotton Chilli Both
Yes 93 72 92 85 92 87 47 63 100 56 70 60 66
No 7 28 8 15 8 13 53 37 0 44 30 40 34

Graph 4: Percentage of farmer who seen Tata symbol

100 87
80 66
60
34 Yes
40
13 No
20
0
MH AP

From the above graph we find that 87% farmer in MH seen this symbol of Tata Rallis while
13$ had not seen the symbol while in case of AP 66%said yes while 34%said no for it.

11
Table No.4 Symbol seen on (%)

Maharashtra Andhra pradesh

Q 6 Where you have seen this Nanded Ahmednagar Maharashtra average Guntur Warangal Andhra pradesh average
symbol Cotton Cotton Wheat Cotton Wheat Both Cotton Chilli Cotton Chilli Cotton Chilli Both
Seen on pesticide bottle/box 27 37 0 30 0 22 16 18 15 13 15 17 16
Seen on Rogor 0 5 9 2 9 4 16 12 15 7 15 10 13
Seen on TATA Ralliis product 2 16 50 6 50 18 11 12 6 0 8 8 8
Seen on TATA's product 32 21 32 29 32 29 16 15 18 33 17 21 19
Seen TATA Appalaud 0 0 0 0 0 0 16 12 9 20 11 15 13
Seen on Rallis Gold 0 0 0 0 0 0 5 9 12 7 9 8 9
TATA Rallis Roger & TATA Mida 0 5 0 2 0 1 0 0 3 0 2 0 1
On Fertilizer bag 0 5 0 2 0 1 0 0 0 0 0 0 0
Seen on Acetaf powder & Rogor 0 5 0 2 0 1 0 0 3 0 2 0 1
On Rallis 0 5 9 2 9 4 0 6 12 13 8 8 8
Good/reliable /trusted product-
TATA Rogor 39 0 0 27 0 20 21 12 3 7 9 10 10
On M-45 0 0 0 0 0 0 0 3 6 0 4 2 3

Graph No.4 Symbol seen on (%)

35
29
30
25 22
19 20
20 18
16
15 13 13
9 10
10 8 8
4 4 MH
5 11 10 11
0 0
0 AP

From the above graph we find that 22% & 16% farmer seen this Tata rallis symbol on
pesticide bottle ,18% & 8% seen it on Tata Rallis product and 29% &19% seen it on Tata
product in Maharashtra and AP respectively. While only 1% farmer from each state seen
this symbol on Rogor packet.

12
Table No.5: Elements recognise in the picture by farmers

Q 7 Elements you recognise in the picture

Maharashtra Andhra pradesh
Elements
Nanded Ahmednagar Maharashtra average Guntur Warangal Andhra pradesh average
(in %)
Cotton Cotton Wheat Cotton Wheat Both Cotton Chilli Cotton Chilli Cotton Chilli Both
Rallis symbol 17 39 83 25 83 37 22 22 24 24 23 23 23
TATA 93 56 75 79 75 78 67 59 82 52 74 56 66
Rallis 17 31 25 22 25 23 56 30 15 20 36 26 31

Graph No. 5 Elements recognise in the picture by farmers

100
78
80 66
60
37 31 Elements (in %) MH
40 23 23
20 Elements (in %) AP
0
Rallis symbol TATA Rallis

From the above graph it is find that 37% in MH and 23% in AP recognise the Rallis symbol,
78% farmer in MH and 66% farmer in AP first recognise TATA symbol in picture of Tata
Rallis.

Table No. 6 a. Product association

Q 8 a) Product association
Maharashtra Andhra pradesh
Products Nanded Ahmednagar Maharashtra average Guntur Warangal Andhra pradesh average
Cotton Cotton Wheat Cotton Wheat Both Cotton Chilli Cotton Chilli Cotton Chilli Both
Appalaud 2 0 8 1 8 3 64 46 82 76 73 58 66
TATA Mida 67 89 71 75 71 74 89 51 44 20 67 39 54
Acetaf 53 31 33 45 33 43 97 35 76 32 87 34 62
Takumi 20 17 21 0 21 0 19 0 47 4 0 0 0
Rogor 58 100 100 0 100 0 92 81 94 68 0 0 0
Endostar 7 0 0 0 0 0 8 0 0 0 0 0 0
Manik 7 36 17 0 17 0 0 0 0 0 0 0 0
Mono 0 14 17 0 17 0 0 0 0 0 0 0 0
Rallies Gold 0 0 0 0 0 0 8 5 9 8 0 0 0

13
Graph 6 a. % of farmer who relate Tata Rallis symbol with different product
80 74
66 62
70
60 54
50 43
40
30 Products MH
20
10 3 0 0 0 0 0 0 0 0 0 0 0 0 Products AP
0

From the above graph it is find that in MH and AP 3% & 66% relate this Tata Rallis symbol
with Appalaud, 74% & 54% relate it with Tatamida,43% and 62% relate it with Acetaf
respectively.

Table No. 6 b. Attribute association- TATA Rallis

Maharashtra Andhra pradesh

Nanded Ahmednagar Maharashtra average Guntur Warangal Andhra pradesh average
Attributes Cotton Cotton Wheat Cotton Wheat Both Cotton Chilli Cotton Chilli Cotton Chilli Both
Old 33 25 63 30 63 37 47 41 21 36 34 39 36
Standard 75 81 67 77 67 75 92 81 79 80 86 81 83
Reliable 42 6 21 28 21 27 78 27 32 56 56 39 48
Trusted 7 44 58 21 58 28 42 35 44 24 43 31 37
Wide range of product 0 3 0 1 0 1 28 22 44 8 36 16 27
Expensive 0 3 0 1 0 1 28 27 35 24 31 26 29
Can't be trusted 0 0 0 0 0 0 0 0 0 0 0 0 0
Result oriented 0 3 8 1 8 3 0 0 0 0 0 0 0
Value for money 3 33 42 15 42 20 8 27 15 0 11 16 14
Gurantee 32 47 75 38 75 45 0 27 15 0 7 16 11
Difficult to get 0 0 0 0 0 0 0 0 0 0 0 0 0
Good product 3 19 17 9 17 11 14 14 9 0 11 8 10
Average 0 0 0 0 0 0 0 0 0 0 0 0 0
Leader 0 8 0 3 0 3 17 27 9 0 13 16 14
Tried & Trusted 7 6 8 6 8 7 6 5 0 0 3 3 3
Worn out 0 0 0 0 0 0 0 0 0 0 0 0 0

14
Graph No. 6 b. Attribute association- TATA Rallis
90 83
80 75
70
60
36 48 45
50
37 37
40 28 29
27 27
30 20
20 14 11 1110 14
73
10 1 1 00 30 00 00 3 00
0

MH
AP

From the above graph we find that in MH and AP 75% & 83% said that Tata means trust , 27
&48% said it id reliable while 45 & 11% said it means value for money while remaining said
it is trusted range, result oriented, leader and other respectively.

Table No.7 Respondents stimulus to the Rogor graphics.

Q9. ROGOR Graphic card: What comes to your mind?

Maharashtra Andhra pradesh
Responses Nanded Ahmednagar Maharashtra average Guntur Warangal Andhra pradesh average AP average
Cotton Cotton Wheat Cotton Wheat Both Cotton Chilli Cotton Chilli Cotton Chilli Both Total Average
Seen on Rogor 12 76 88 34 88 45 45 24 24 49 44 36 32 34 34
Well known product/ good product 35 0 0 23 0 18 18 11 5 14 15 12 9 10 10
TATA's product 7 0 0 4 0 3 3 11 10 11 4 11 7 9 9
Recalling leaf symbol 0 0 0 0 0 0 0 11 5 14 15 12 9 10 10
Old product 17 0 0 11 0 9 9 16 12 11 11 14 12 13 13
Outdated product 2 0 0 1 0 1 1 0 2 0 0 0 1 1 1
Not seen 3 3 0 3 0 3 3 8 12 0 4 4 9 6 6
Smoothness of growth/ good vegetative growth 2 0 0 1 0 1 1 8 5 3 4 5 4 5 5
seen on pesticide box 10 0 0 6 0 5 5 0 2 0 4 0 3 1 1
TATA's Rogor 0 18 13 6 13 8 8 11 19 0 0 5 12 8 8
New product 2 0 0 1 0 1 1 0 2 0 0 0 1 1 1
Zolan product 0 0 0 0 0 0 0 0 2 0 0 0 1 1 1
Early used 8 0 0 5 0 4 4 0 0 0 0 0 0 0 0
No response 3 3 0 3 0 3 3 0 0 0 0 0 0 0 0

15
Graph NO. 7 Respondents stimulus to the Rogor graphics.

50 45
45
40 34
35
30
25 18
20
10 10 13
15 9 9 6 88
10 3 5 5 4
11 3 1 1 11 3
5 0 01 0 0
0

Responses MH
Responses AP

From the above graph it is find that in MH and AP 45% &34% farmer seen it on Rogor or
identify it as Rogor, 3 & 9 % farmer said it it ia Tata product while 9 & 13% said it is old and
reliable product respectively.

Table No.8 Element recognise by farmer in picture (Full Advertisement)

Q 10 Elements you recgnise in the picture.

Maharashtra Andhra pradesh
Elements Nanded Ahmednagar Maharashtra average Guntur Warangal Andhra pradesh average
Cotton Cotton Wheat Cotton Wheat Both Cotton Chilli Cotton Chilli Cotton Chilli Both
TATA 82 42 63 67 63 66 39 43 82 60 60 50 55
Dimetheoate 10 17 8 13 8 12 0 5 6 8 3 6 5
Roger 48 72 88 57 88 63 36 43 35 36 36 40 38
Leaf symbol 22 14 0 19 0 15 47 32 9 52 29 40 34
Nothing 0 4 0 1 0 1 0 0 0 0 0 0 0

Graph No.8 Element recognise by farmer in picture (Full Advertisement)

80 66 63
55
60
38 34
40 Elements MH
20 12 15 Elements AP
5 1 0
0
TATA Dimetheoate Roger Leaf symbol Nothing

16
From the above graph we find that in MH and AP 66 &55% farmer recognise Tata name first,
15&34% farmer recognise the leaf symbol first ,while 63&38% farmer recognise the Rogor
name respectively.

Table No. 9 Association of pictures (ROGOR) with company

Q 11 Association of which company

Maharashtra Andhra pradesh
Association Nanded Ahmednagar Maharashtra average Guntur Warangal Andhra pradesh average
Cotton Cotton Wheat Cotton Wheat Both Cotton Chilli Cotton Chilli Cotton Chilli Both
Cheminova 0 0 0 0 0 0 15 0 9 16 12 6 9
Isagro 2 5 17 3 10 6 0 0 9 8 4 3 4
TATA Rallies 98 93 83 96 88 93 85 89 83 76 84 85 84
Nothing 0 3 0 1 1 1 0 11 0 0 0 7 4

Graph No.9 Association of pictures (ROGOR) with company

100 93 84
80
60
Association MH
40
20 9 6 Association AP
0 4 1 4
0
Cheminova Isagro TATA Rallies Nothing

From the above graph we find that in MH and AP 93 & 84% farmer relate Rogor with Tata
Rallis while remaining relate it with cheminova and isagro respectively.

Table No. 10: About whole advertisement of brand name change

Maharashtra Andhra pradesh
Nanded Ahmednagar Maharashtra average Guntur Warangal Andhra pradesh average
Cotton Cotton Wheat Cotton Wheat Both Cotton Chilli Cotton Chilli Cotton Chilli Both
A new product 29 8 4 21 7 16 5 12 9 4 7 9 8
Change in packaging 9 0 0 5 0 3 8 2 0 0 4 1 3
Duplicate product of Rogor 0 0 0 0 0 0 5 2 9 16 7 7 7
Change in name 34 42 50 37 45 40 0 10 9 8 4 9 6
Not a problem 0 0 0 0 0 0 11 2 6 4 8 3 6
No difference it is Rogor 5 36 33 17 35 24 22 17 17 20 19 18 19
Leaf symbol is important & identified 10 3 0 7 2 5 0 0 0 0 0 0 0
Chemical change 2 3 0 2 2 2 22 24 20 20 21 22 22
TATA name is enough 0 0 0 0 0 0 0 2 3 8 1 4 3
I will buy 0 0 0 0 0 0 0 0 3 20 1 7 4
change in price 2 0 0 1 0 1 8 24 14 0 11 15 13
Change to increase sale 0 0 0 0 0 0 0 0 9 0 4 0 2
Doubtful 0 0 13 0 5 2 8 0 3 0 6 0 3
Same shape 0 0 0 0 0 0 3 0 0 0 1 0 1
I won't purchase 0 0 0 0 0 0 5 5 0 0 3 3 3
Tafgor 0 3 0 1 2 1 3 0 0 0 1 0 1
Endosulfan 2 6 0 3 3 3 0 0 0 0 0 0 0
Rogor advertisement 7 0 0 4 0 3 0 0 0 0 0 0 0

17
Graph No. 10 About whole advertisement of brand name change

45 40
40
35
30 24
25 22
19
20 16
13
15 8
10 7 6 6 5
33 3 4 3 3 11 3 3
5 0 0 0 2 0 0 1 02 2 01 0 0 0 MH
0 AP

From the above graph we find that, in MH and AP 40% & 6% said it is change in name from
Rogor to Tafgor, 16 & 8% said that a new product of Tata while 2 & 22% said it is change in
chemical composition.

Table No. 11 Farmer response to name change( about happening)

Q13. What do you think will happen because of name change?
Maharashtra Andhra pradesh
Responses Nanded Ahmednagar Maharashtra average Guntur Warangal Andhra pradesh average
Cotton Cotton Wheat Cotton Wheat Both Cotton Chilli Cotton Chilli Cotton Chilli Both
Reduction In sales 30 17 75 25 75 35 67 29 10 0 23 29 25
Change in formulation 0 0 0 0 0 0 0 0 10 0 8 0 5
change in price 0 0 0 0 0 0 33 29 10 0 15 29 20
Better product 10 0 0 6 0 5 0 0 0 0 0 0 0
No chasnge in buying ( will Purchase TATA) 30 0 0 19 0 15 0 29 40 0 31 29 30
Good to change name 20 0 0 13 0 10 0 0 0 0 0 0 0
Confusion 10 0 0 6 0 5 0 14 0 0 0 14 5
Increase in Sales 0 0 0 0 0 0 0 0 20 0 15 0 10
More Stronger product 0 0 0 0 0 0 0 0 10 0 8 0 5
Nothing 0 83 25 31 25 30 0 0 0 0 0 0 0

18
Graph No.11 Farmer response to name change( about happening)

40 35
35 30 30
30 25
25 20
20 15
15 10 10
10 5 5 5 5 5
5 0 0 0 0 0 0 0
0

Responses MH
Responses AP

From the above graph we find that farmer in the MH and AP respond that 35& 25%said there
will be a reduction in sales, 15 &30 % expect no change while 0 &20% there may be change
in price.

Table No.12 Percentage switch to Tafgor (%)

Q13. What Percent will switch to Tafgor? ( continue to TATA Rogor)

Maharashtra Andhra pradesh
Nanded Ahmednagar Maharashtra average Guntur Warangal Andhra pradesh average
Cotton Cotton Wheat Cotton Wheat Both Cotton Chilli Cotton Chilli Cotton Chilli Both
0-20 10 0 0 6 0 5 25 0 20 0 21 0 15
20-40 10 0 0 6 0 5 25 0 10 0 14 0 10
40-60 20 0 0 13 0 10 0 50 20 0 14 50 25
60-80 30 83 25 50 25 45 50 0 30 0 36 0 25
80-100 30 17 75 25 75 35 0 50 20 0 14 50 25
Graph No.12 Percentage switch to Tafgor (%)

50 45
40 35
30 25 25 25
15 MH
20
10 10
10 5 5 AP
0
0-20 20-40 40-60 60-80 80-100

The inferences from the above graph can drawn that in Andhra Pradesh 45% of farmers and
in Maharashtra 25% expect that about 60-80% of farmers will continue with tafgor

19
Table No. 13 Intensity of ROGOR use.

Maharashtra Andhra pradesh

Responses Nanded Ahmednagar Maharashtra average Guntur Warangal Andhra pradesh average
Cotton Cotton Wheat Cotton Wheat Both Cotton Chilli Cotton Chilli Cotton Chilli Both
High 18 9 8 15 8 13 0 0 0 0 0 0 0
Medium 18 11 30 15 30 19 8 7 9 8 8 8 8
Low 58 69 60 63 60 62 81 85 91 92 86 88 87
Spray routinely 5 11 3 7 3 6 11 7 0 0 6 5 5

Graph No. 13 Intensity of ROGOR use.

100
87
80
62
60
Responses MH
40
19 Responses AP
20 13
8 6 5
0
0
High Medium Low Spray routinely

Table No.14 Approach while purchasing Rogor

Q15. To whom do you approach/ consult before buyig Rogor

Maharashtra Andhra pradesh
Consult to Nanded Ahmednagar Maharashtra average Guntur Warangal Andhra pradesh average
Cotton Cotton Wheat Cotton Wheat Both Cotton Chilli Cotton Chilli Cotton Chilli Both
Dealers 62 86 92 71 92 75 61 49 12 76 37 60 48
Company representative 12 8 4 10 4 9 3 0 21 28 11 11 11
Fellow farmers 13 3 0 9 0 8 0 8 0 8 0 8 4
Progressive farmer 7 0 4 4 4 4 3 11 6 0 4 6 5
Agricultural officer 3 14 0 7 0 6 0 0 3 0 1 0 1
Own decision/ experience 40 50 83 44 83 52 56 22 26 28 41 24 33
Annadata book/ news 0 0 0 0 0 0 0 3 0 0 0 2 1

20
Graph No. 14 Approach while purchasing Rogor

80 75
70
60 48 52
50
40 33
30
20 9 11 8 4 4 5 6 MH
10 1 0 1
0
AP

48% of the farmers from Andhra Pradesh 75% of farmers Maharashtra said that they will
depend on the advice of the pesticides dealers.52% of Maharashtra farmers and 33% of
Andhra Pradesh farmers said that they will take own decision based on the their past
experience.

Table No. 15 Association with ROGOR

Q 16. Association- Tick the attributes you consider while purchasing Rogor?
Maharashtra Andhra pradesh
Nanded Ahmednagar Maharashtra average Guntur Warangal Andhra pradesh average
AttributesCotton Cotton Wheat Cotton Wheat Both Cotton Chilli Cotton Chilli Cotton Chilli Both
Economical 25 11 17 20 17 19 25 35 35 60 30 45 37
Habit 20 17 17 19 17 18 14 8 18 16 16 11 14
Result oriented 67 92 92 76 92 79 69 76 74 76 71 76 73
Brand name 33 58 67 43 67 48 33 43 56 32 44 39 42
Company name 42 67 92 51 92 59 31 49 26 24 29 39 33
Convenient packaging
2 0 17 1 17 4 6 5 0 0 3 3 3
Price 5 6 0 5 0 4 17 8 0 8 9 8 8

21
Graph No. 15 Association with ROGOR

90 79
80 73
70 59
60 48
50 37 42
40 33
30 19 18 14
20 MH
10 4 3 4 8
0 AP

79% of farmers from Maharashtra and the 73% of farmers from the Andhra Pradesh said that
the result oriented ness of roger as the main attribute they will consider while
purchasing.59%of farmers from Maharashtra and 33%of farmers from Andhra Pradesh will
consider the company name .48% of farmer of Maharashtra and 42% of farmers from the
Andhra Pradesh will consider brand name.

Table No.16 Identification of ROGOR while purchasing.

Q17. While purchasing how do you identify Rogor?

Maharashtra Andhra pradesh
Nanded Ahmednagar Maharashtra average Guntur Warangal Andhra pradesh average
Cotton Cotton Wheat Cotton Wheat Both Cotton Chilli Cotton Chilli Cotton Chilli Both
TATA name 95 44 63 76 63 73 64 68 97 76 80 71 76
Rallis name 3 53 54 22 54 28 36 22 3 12 20 18 19
Brand name 53 50 88 52 88 59 14 51 85 32 49 44 46
Symbol (leaf) 42 6 8 28 8 24 56 46 24 52 40 48 44
Pack colour 7 56 75 25 75 35 17 14 6 32 11 21 16
Pack shape 0 56 50 21 50 27 6 16 3 20 4 18 11
other 0 3 0 1 0 1 0 0 0 0 0 0 0

22
Graph No. 16 Identification of ROGOR while purchasing.

80 73
70
59
60
50 46

40 35
28 MH
30 27
24
AP
20
10
1
0
TATA Rallis Brand Symbol Pack Pack other
name name name (leaf) colour shape

It is observed that 73% of farmer from Maharashtra and 75% farmers from Andhra Pradesh
are identifying of TATA name .59% of farmers from Maharashtra and 46% of farmers from
Andhra Pradesh are identifying Rallis name while purchasing ROGER.

Table No. 17 Ways of asking Rogor to dealer/Retailers.

Q18.While Purchasing how do you ask for Rogor to Dealer/ Retailer?
Maharashtra Andhra pradesh
Nanded Ahmednagar Maharashtra average Guntur Warangal Andhra pradesh average
Cotton Cotton Wheat Cotton Wheat Both Cotton Chilli Cotton Chilli Cotton Chilli Both
I want Rogor 12 44 33 24 32 26 56 62 66 54 61 58 60
I want TATA Rogor 87 31 67 66 68 66 41 33 26 46 33 38 36
I want TATA Rallis Rogor 2 25 0 10 0 8 3 5 9 0 6 3 4
I want TATA insecticide of certain packaging 0 0 0 0 0 0 0 0 0 0 0 0 0
other 0 0 0 0 0 0 0 0 0 0 0 0 0

Graph No.17 Ways of asking Rogor to dealer/Retailers.

70 66
60
60
50
40 36
30 26
MH
20
8 AP
10 4
0 0 0 0
0
I want Rogor I want TATA Rogor
I want TATA
I wantRallis
TATARogor
insecticide of certain packaging
other

23
26% of Maharashtra farmers and the 60% of Andhra Pradesh farmers ask far roger as “i want
roger”.66% of Maharashtra and 36%of Andhra Pradesh farmers ask the roger as “iwant tata
roger”

Table No.18 Response of respondents about the change in brand name.

Q19.Instead of Rogor if TATA comes with Tafgor will you purchase it?
Maharashtra Andhra pradesh
Nanded Ahmednagar Maharashtra average Guntur Warangal Andhra pradesh average
Cotton Cotton Wheat Cotton Wheat Both Cotton Chilli Cotton Chilli Cotton Chilli Both
Never 2 0 8 1 8 3 6 5 0 0 3 3 3
May not 2 0 58 1 58 13 12 10 0 8 6 9 8
May be 7 29 33 16 33 19 15 18 3 4 9 13 11
likely 36 43 0 39 0 31 30 21 9 40 19 28 23
Surely 53 29 0 43 0 34 36 46 89 48 63 47 55

Graph No. 18 Response of respondents about the change in brand name.

60 55

50

40 34
31
30 23 MH
19 AP
20 13
11
10 8
3 3
0
Never May not May be likely Surely

Around 55%of Andhra Pradesh and the 34% of Maharashtra farmers opined that they will
“surely” purchase ,31%of Maharashtra, and 23% of Andhra Pradesh farmers opined that
“likely” purchase even after the change of name from ROGER to the TAFGOR.

24
Table No. 19 Response of the farmers change in brand name.

Q20. Instead of Rogor if TATA comes with Tafgor it is………..

Maharashtra Andhra pradesh
Nanded Ahmednagar Maharashtra average Guntur Warangal Andhra pradesh average
Cotton Cotton Wheat Cotton Wheat Both Cotton Chilli Cotton Chilli Cotton Chilli Both
Easy to remember67 12 20 47 20 41 53 56 88 56 70 56 63
Hard to remember28 21 20 26 20 24 36 28 9 11 23 21 22
not a constraint 5 68 60 28 60 34 11 15 3 33 7 23 15
other 0 0 0 0 0 0 0 0 0 0 0 0 0

Graph No.19 Response of the farmers change in brand name.

70 63
60
50
41
40 34
30 24 MH
22
20 15 AP

10
0 0
0
Easy to remember Hard to remember not a constraint other

63% OF Maharashtra and 41% of Andhra Pradesh opined that it is easy to remember the
name TAFGOR .34% OF Andhra Pradesh and the 15% of Maharashtra farmers opined that
name change is NOT A CONSTRAINT.

Table No. 20 Response of Brand name change.

Q21.How do you take brand name change from Rogor to Tafgor? (aided)
Maharashtra Andhra pradesh
Nanded Ahmednagar Maharashtra average Guntur Warangal Andhra pradesh average
Cotton Cotton Wheat Cotton Wheat Both Cotton Chilli Cotton Chilli Cotton Chilli Both
Change in price 25 13 19 20 19 20 17 27 41 44 31 35 33
Chemical composition 55 23 19 42 19 38 57 45 43 33 49 40 44
Change in formulation 3 3 15 3 15 6 4 2 0 4 2 3 2
Change in packaging 8 28 4 16 4 14 0 0 3 0 2 0 1
It is problem 0 10 0 4 0 3 2 4 3 9 3 6 4
it is fishy 0 3 4 1 4 2 4 2 0 0 2 1 1
nothing 8 10 19 9 19 11 13 13 10 9 11 11 11
so what 0 10 15 4 15 6 2 9 0 0 1 5 3
other 0 0 4 0 4 1 0 0 0 0 0 0 0
25
Graph No. 20 Response of Brand name change.

50 44
38
40 33
30 20
20 14 1111
62 6 MH
10 1 34 21 3 10
0 AP

44% of Andhra Pradesh and 38% of Maharashtra farmers opined that name change means
change “chemical composition” 33%of Andhra Pradesh and 20% of farmers opined that
name change means change in “CHANGE IN PRICE”

3.2 Data presentation and analysis for experts (Expert famers, Dealers and competitors
sales officer)

Graph no.21: Major pesticides used for sucking pests

70
59
60
50 43
40 33 33 32
32 30
30 24 Technical name/ % share
24 20
20 MH
Technical name/ % share
10
00 00 AP
0

From above graph 59% and 43% and 33% and 30%of experts s of Maharashtra and Andhra Pradesh
said the farmers use Imidachloroprid, monochrotophos respectively.

26
Graph no.22: Share of Diamethoate brand used

80 72
70 63
60
50
40
30 20
17 Diamethoate Brand / %
20 14
10 10 share MH
10 0 0 00 00 0 00 00 Diamethoate Brand / %
0
share AP

From above we find that 72% &63%farmer uses rogor as dimethoate brand in AP and MH
respectively while 17% in AP uses Rogorin 20% isagro Rogor .

Graph no. 23: Major pest controlled by Rogor

120.0

100.0 95.5
90.5
80.0
80.0 70.0

60.0 50.0
45.0 MH average
40.0
40.0 AP average

20.0 13.6
4.5 5.0 5.0
0.0
0.0
Aphid White fly Mealy Jassids Mites Others
bug

From the above graph we find that 90%farmer of AP and 70% of MH uses the roger to control
jassids & 95% of MH and and 45% of AP farmer uses Rogor to control aphids according to expert
view.

27
Graph no.24: Trend of sucking pests in cropping system
60

50 48

40 35 35 37
% change trend MH
30 Incresing
% change trend AP
20 Incresing
12 12
10 5 6 6 5

0
0-10 10--20 20-30 30-40 40-50

It is observed that 48% and 35% of experts Andhra Pradesh and Maharashtra are opined that 10-20%
increased in the pest attack and 35%and 37% said increased in the pest attack by 20-30 percent.

Graph no.25: Attributes considered by the farmers while purchasing the Rogor

50
43 44
45
40
33
35
30 28 27
25
25 20
20 15 14 Series1
14
15 10 10 9
10 Series2
3
5 0 12 0 0 0 00 Series3
0

From the above graph we find that most of the farmer from both the state looking for brand name
fallowed by company name and then after looking for price and availability in market according to the
expert.

28
Graph 26: How farmers ask for the Rogor

70
60 58
60
50
42 40
40
30
MH
20
AP
10
0 0 0 0
0
I want Rogor I want TATA I want TATA I want TATA
Rogor Rallis Rogor insecticide of
certain
packaging

From the above graph we find that 60% of AP and 42%of MH ask for I want rogor while 58% of
MH and 40% of AP farmer ask for “I want Tata roger” according to expert opinion.

Graph no. 27: Farmers identification for Rogor

60 56
52
50 48
44

40

30 28
MH
20 AP
20

10

0
Brand name Company Logo (leaf)

From the above graph we find that in MH 44% first look for brand name while 52% identified from
company name and confirmed it while in AP 48% first look for brand name and then after looking for
company name that is 56% and confirmed it as Rogor according to expert view.

29
Graph no.28: Identification from Symbol of leaf

70 66

60
50
50

40

30 25 25 Symbols MH
20 15 Symbols AP

10 5 5 5 5
0 0 0 0 0
0
Cotton Baniyan TATA Agri Nothing Cant say Just a
leaf tree leaf Rogor product leaf
logo logo

66% and 50% and 5% and 25% of experts from Maharashtra and Andhra Pradesh identified the
symbol as “Tata Rogor logo” and “ cotton leaf’” respectively

Show complete advertisement.

Graph no. 29: What comes to your mind

90 76
80
70
60
50 40
40
30 25
15 20
20 14
5 5 9
10 0 0 0 0 0
0 MH
AP

76% and 25% and 5% and 20% of experts of Maharashtra and Andhra Pradesh are opined that
“change in the brand name” “no difference” after seeing the full advertisement.

30
Graph no.30 Experts view about the change

40 35
35
30
24 24 23 25
25 20 20
20 15
15
10 5
5 0 What will happen MH
0
What will happen AP

24% and 20% of experts of Maharashtra and Andhra Pradesh opined that the name change will “
confusion in the mind of farmers” and “reduction in sales” simultaneously.

Graph no.31 Awareness of change in the market

90 85
80
70
60
60
50
40 Yes
40
No
30
20
10 5
0
MH AP

85% and 60% of Maharashtra and Andhra Pradesh experts said that they know about the name
change of Tata Rogor to Tata Tafgor.

31
Graph no.32:Experts expect the likely outcome

40 35 34
35 30
30 28
25 23 25 25
25 23
20 15
15 9 10 10
10 5 5
5 0 0 0 0 0 0 0
MH
0
AP

35%and 23% and 25%and34% of experts of Andhra Pradesh and Maharashtra said that the name
change will lead to confusion for farmers and ‘NOTHING WILL HAPPEN”respectively.

Graph no. 33 Expert view about trade support cheminova or Rallis

70 66
60
60
50
40
40 34
30
YES
20
10
0
Cheminova Rallis Cheminova Rallis
MAHARASHTRA AP

From the above graph we find that in MH 60% said trade will support to the cheminova while 40%
said it will support to Rallis while in AP find that 66% will support to Rallis and 34% will support to
cheminova.

32
Graph No.34 Reason to continue to buy ROGOR sold by Cheminova

60 55
50 45
38
40
29
30 25 25
19
20 15
9 10 10
10 5 MH
0 0
0 AP

From the above graph we find that, in MH and AP 19 & 25%expert said they will purchase the
Cheminovas Rogor because of same brand name, 38 & 55% expert said they will purchase because
of influence of push marketing.

33
 CHAPTER IV
FINDINGS AND SUGGESTIONS
4.1 POSITIVE:

 Tata name is most popular and reliable in market

 Farmer easily trust on Tata product than other
 There are vast product line in market
 Company executive has always supported to farmers
 There is strong association between Tata name and farmer, and farmer are ready to accept
Tata product in spite of name change
 Also we find that most of the farmer checking Tata name while purchasing the Rogor
 Already farmer using different product of Tata rallis and they find it effective so they can
willing to accept the Tafgor also
 Some farmer identifying Rogor from its leaf logo and packaging colour which is same in case
of Tafgor and they said it is Rogor only specially in case of illiterate farmer
 Most of the farmer asks for Tata rogor while purchasing Rogor which show hidden brand
association between farmers and Tata.
 Many farmer think that New name i.e, Tafgor is easy to remember and interesting

4.2 NEGATIVE:

 Same brand name by cheminova may confuse farmer

 There is threat of aggressive and against promotion by cheminova
eg. Cheminova coming with name Rogor original
 There may be chances of reducing market share of Tata Rogor according to expert view.

34
4.3 SUGESSION

 Dealers are Neutral for TATA and Cheminova, and when farmer will ask for Rogor he will
put that companies Rogor which will give me More Margin so it is important to promote
dealers by providing some incentive and encourage him to promote Tafgor as he is the
important bridge between farmer Tafgor .
 Cheminova don’t have market network here and no manager visit us which help Tata to
promote Tafgor as Rogor with name change.
 One who will do the promotion earlier will grab the opportunity.
 Company need to promote Tafgor with more of group meeting, poster, leaflets etc. to create
awareness among the farmers.
 If Cheminova starts promoting Tafgor as duplicate it may create problem for Tafgor for that it
is important to create awareness in farmers mostly through dealers and company
representative.
 Bus stand hoardings and big size banners will help you to educate many farmers about Name
change as Tafgor.
 Tata is the most reliable and trusted brand of both market which help to promote Tafgor also
effectively

35
 ANNEXURES : QUESTIONNAIRE

1) Farmers Sr.No Area Date Month Year

2010

A. Introduction:
Objectives: To find the cropping pattern of the farmers
To study the Cotton growing areas and farmers
1. Cropping pattern of the farmer

Cotton Land holding Large Medium Small

Advance famer
2. Cotton cultivation (Area) Irrigated Unirrigated
3. Experience in cotton growing _________ years
B. Card 1: Symbol of a Leaf
4. Have you seen this symbol? Yes No
5. If yes, plz specify.

6. Symbol association with (plz do multiple ticks if required)

Associations Tick Associations Tick Associations Tick
Political party Tata Rallis Dimethoate
Any daily products Bayer Monocrotophos
Mahyco seeds Cheminova Acephat
Nuzivudu seeds Syngenta Choloropyriphos
Vibha seeds Nagarjuna Cypermetrin
Rasi seeds UPL Mancozeb
C. Card B: TATA Rallis Symbol
7. Can you recall the picture? Yes No
8. Is yes, plz specify

9. Elements you recognise in the picture Rallis Symbol Rallis TATA

10. a. Product association (plz do multiple ticks if required) b. Attribute Association
Product Tick Attributes Ran Attributes Ran
k k
Aploud Old Value for money
Tatamida Standard Guarantee
Acetap Reliable Difficult to get
Takumi Trusted
Rogar Wide range of products
Expensive
Can’t be trusted
Fly by night

D. Card C: ROGAR Graphic/Symbol

association
11. What comes to your mind ?

36
12. Elements you recognise in the picture TATA
(Rank) DIMETHOAT
E
ROGOR
Leaf symbol
13. In association of which company you know Cheminova Isagro TATA
E. Card D: Whole advertisement
14. What do understand from the ad?

15. At what infestation intensity you use Rogor High Medium Low
16. To whom do you approach/consult before buying
Dealer Company representative Fellow farmer Progressive farmer
Rogor?
Agriculture officers Own decision Any others
17. Rank the attributes you consider while purchasing
Attributes Ranks
of Rogor? Economical
Result oriented
Brand name
Company name
Convenient packaging
18. While purchasing how you do identify Rogor?
Attributes Ranks
Tata name
Rallis name
Brand name
Symbol (Leaf)
Pack color
Pack shape
Other, Plz Specify

19. While purchasing how do you ask Roger Questions Tick

dealer/retailer? I Want Rogor
I Want Tata Rogor
I Want Tata Rallis Rogor
I want Tata insecticide of certain packaging
(white colour bottle, leaf logo, bottle shape)

20. Instead of Rogor if Tata comes with Tafgor

Responses Tick
will you purchase it? Surely
Probably yes
Can’t say
Probably no
No
21. Instead of Rogor if Tata comes with Tafgor
Responses Tick
it is………….. Easy to remember
Hard to remember
Not a constrain
23. How do you take brand name change fromResponses Rank
Rogor to Tafgor Change of price
Chemical composition change
Change in formulation
Change in packaging
All of above

None of these
Personal details:
A Name of farmer
B Age and sex Years Male Female
C Education
D Contact Details Ph. No. Mobile No.

37
 2)DEALERS Res No. Area Day Month 2010

1. Personal details:
A Name of dealer

B Name of the Agri-input Shop

Adress

C Age and sex Years Male Female

D Education
E Contact Details Ph. No. Mobile No.
2. For sucking pests in cotton which pesticides do
Brand Name Company Name
you
sale ?

3. Which Diamethoate brands you sale?

Brand Name Company Name

4. For control of which pests farmers frequently

Pests Rank
buy Aphid
Rogor?
Whitefly
Mealy bug
Jassids
Mites
Others
5. Can you rank the following attributes, farmer
Attributes Ranks
consider imp. While purchasing Brand name
Company name
Margin
Availability
Credit
Technical assistance
Effectiveness
Any other

6. Rank the Diamethoate brand accordin

Diamethoate Company Name Rank
farmer Brands
demand?

7. How do farmer ask for Rogor? Questions Tick

I want Rogor
I want Tata Rogor
I want Tata Rallis Rogor
I want Tata insecticide of certain
packaging (white colour bottle, leaf logo,
bottle shape)

38
8. How do farmer identify Rogor? Attributes Rank
Brand name
Company name
Logo (Leaf)
Pack colour
Packaging

9. Do you guide farmer while purchasing Yes No

Rogor/Diamethoate?
10. If yes, which brand do you recommend ?
Brand Company Name Rank

11. When do you sale maximum quantitySeason

of Tick
Rogor/Diamethoate? Year round
Kharif (June- Sept)
Rabi (Oct- Feb.)
Summer (March-May)
12. Instead of Rogor if Tata comes with Responses
brand Tick
name Surely
Tafgor will farmer purchase ? Probably yes
Can’t say
Probably no
No
13. Instead of Rogor if Tata comes with Responses
brand Tick
name Easy to remember
Tafgor it is………….. Hard to remember
Not a constrain
14. What do you think how farmer will take brand
Responses Rank
name change from Rogor to TafgorChange of price
Chemical composition change
Change in formulation
Change in packaging
All of above
None of these
15. What do you think the change in brand name
Options Tick
from Rogor to Tafgor demand willIncrease
be………..
Constant
Decrease
THANK YOU

39
B. Flash Cards.

1. TATARogor leaf symbol 2. TATA Rogor Brand name Symbol

3. TATA Tafor (New Brand name for TATA Rogor

40
4. Advertisement of brand name change –TATA Rogor to TATA Tafor
MARATHI LANGUAGE

5 Advertisement of brand name change –TATA Rogor to TATA Tafor

TELGU LANGUAGE

41