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SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT
FOR THE DEGREE OF Bachelor OF BUSINESS
ADMINISTRATIONc
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TO WHOM IT MAY CONCERN
This is to certify that Mr. Gaurav Sharma student of BBA IV Semester in our
institute has successfully completed his Market Survey Report entitled
³Customercpreference toward RETAIL INDUSTRY in Bareilly:-VISHAL
MEGA MART´ for the partial fulfillment of the Bachelor of Business
Administration degree from M.J.P Rohilkhand University.
The BBA program is well structured and integrated course of business studies. In
every professional course training is an important factor. The main objective of
practical training is to develop skill in student by supplement to the theoretical
study of business management in general. Industrial training helps to gain real life
knowledge about the industrial environment and business practices.
During the whole training I got a lot of experience and came to know about the
management practices in real that how it differs from those of theoretical
knowledge and the practically in the real life.
I wish to express my deep and sincere thanks to Dr. Angrish kr. Agarwal for
giving me a wonderful Project to work upon.
Gaurav Sharma
CONTENT
1. Synopsis
Company profile
2 .
3. Research methodology
6. Conclusion
Limitations
7 .
Bibliography
8 .
Synopsis
INTRODUCTION
Vishal Mega Mart started as a humble one store enterprise in 1986 in Kolkata
(erstwhile, Calcutta) is today a conglomerate encompassing 183 showrooms in 110
cities / 24 states. India¶s first group had a turnover of Rs. 1463.12 million for fiscal
2005, under the dynamic leadership of Mr.Ram Chandra Agarwal. The group had a
turnover of Rs 2884.43 million for fiscal 2006 and Rs. 6026.53 million for fiscal
2007.
The group¶s prime focus is on retailing. The Vishal stores offer affordable family
fashion at prices to suit every pocket.
The group¶s philosophy is integration and towards this end has initiated backward
integration in the field of high fashion by setting up a state of the art manufacturing
facility to support its retail endeavors.
Vishal is one of fastest growing retailing groups in India. Its outlets cater to almost
all price ranges. The showrooms have over 70,000 products range which fulfills all
your household needs and can be catered to under one roof. It is covering about 29,
90, 146 sq. ft. in 24 states across India. Each store gives you international quality
goods and prices hard to match. The cost benefit that is derived from the large
central purchase of goods and services is passed on to the consumer. Hyper-market
has also been opened for the Indian consumer by Vishal. Situated in the national
capital Delhi this store boasts of the single largest collection of goods and
commodities sold under one roof in India.
OBJECTIVES
RESEARCH METHODOLOGY
Type Hypermarket
Founded 1986(Kolkata)
Headquarters Delhi
The group had a turnover of Rs. 1463.12 million for fiscal 2005, under
the dyna mic leadership of Mr. Ram Chandra Agarwal. The group had
of turnover Rs 2884.43 million for fiscal 2006 and Rs. 6026.53 millio n
for fiscal 2007.
Plans of penetrating deeper into Tier 1 and Tier 2 cities to bank upo n
early mover advantage, where organized retail is yet to make a
significant mark, which will help establish and build custo mer loyalt y
prior to other players.
Higher margins of around 5-6 percent in private labels which account
for 10 percent of sales in FY07.
Future Prospective
Vishal Retail Ltd has declared that the co mpany has opened four new
Showrooms at different localities.
The company opened its store at Arcade, Plot No. 56-58, Dumas
Road, Piplad, Surat. This is company¶s second store in Surat spreading
across an area of 38,000 Sq. Ft (Approx).
Vishal Retail Limited is an India-based retail co mpany. It was
established in 1986. It was formerly called Vishal Retail Private
Limited and changed its na me to Vishal Retail Limited in 2006.
Infrastructure
Vishal Retail Ltd. has a factory in Gurgaon, Haryana. This factory has more than
700 imported machines that have a capacity to manufacturer 150000 pieces a
month. The factory occupies 80000 sq ft of covered space. The Vishal group
indirectly gives employment to more than a 1000 people. These people work in
ancillaries that supply finished goods to the company
HOME FURNISHING
Carpet Pillows
Kitchen Bathroom
more...
FOOD MART
Snacks
Drinks
SPORTS & FITNESS
Fitness Equip.
Personal Gym
more.
FOOTWEAR
BOYS GIRLS
Shoes Slippers
Sandals Sandals
LADIES MENS
Shoes Shoes
Slippers Slippers
TELEMART
Mobile Charger
Mobile Dori
more...
MENS
Upper Lower
Dupatta Windcheater(WMW)
Sherwani Jacket
more...
LADIES ACCESSORIES
Upper Lower
Nighty Jackets
Lancha Stawl
Sharara Blazer
more...
WOMEN
Fancy(SRF) Cap(LCA)
Synthetics Socks(Las)
Banarsi
Jewellery Cosmetics
more...
KIDS BOYS
Jacket
Upper Ethnic
T-Shirt Sherwani
more...
KIDS GIRLS
Jacket
TRAVEL ACCESSORIES
Executive Bag
School Bags
Waist Pouch
Vanity Cases
more...
Household
more...
LIFESTYLE
more...
Vishal Mega Mart is one of India¶s fastest growing retail chains.. The chain currently has
183 company stores in 24 states / 110 cities in India. The Vishal brand is known for great
modern style for men, women and children. Vishal offers high level fashion styling.
Since 1986, our name has been synonymous with quality, value and fashion integrity. We
offer an unparalleled collection of clothes for the entire family. Each garment is hand
selected for quality and contemporary styling. Vishal manufactures majority of its own
garments and out sources some under its direct quality supervision. This enables us to
offer the lowest possible and most reasonable prices.
The goal is to provide a range of fashion wear to suit every pocket. Our product mix
represents the most current fashion trends in tops, bottoms, formals and accessories for
men, women and kids. Our courteous staff will ensure that consumers get a perfect fit.
RESEARCH METHODOLOGY
Research Methodology:
Research methodology is the way to systematically solve the research problem .It
may be under stood as a science of studying to how research is done scientifically.
In it we study the various steps that are generally adopted by a researcher in
studying his research problem along with the logic behind them.
In research methodology we not only talk of the research methods but also
consider the logic behind the methods we use in the content of our research study
and explain why we are using a particular method and why we are not using others
so that research results are capable of being evaluated either by the researcher
himself or by others.
Secondary data are those which have been collected by someone else and which
have already been passed through the statistical process. There are several ways by
which secondary data can be classified.
Finally, once you have your questions written, there is the issue of how best to
place them in your survey.
You'll see that although there are many aspects of survey construction that are just
common sense, if you are not careful you can make critical errors that have
dramatic effects on your results.
Details Of Research:
Method Used: Survey method
Sample size: 50
Data collection methods for impact evaluation vary along a continuum. At the one
end of this continuum are quantitative methods and at the other end of the
continuum are Qualitative methods for data collection .
c Experiments/clinical trials.
c Observing and recording well-defined events (e.g., counting the number of
patients waiting in emergency at specified times of the day).
c Obtaining relevant data from management information systems.
Primary Data Collection:
The considerable and diverse array of primary data methods includes, e.g., true
experiments such as randomized controlled trials (RCTs) and other controlled
trials; Secondary data:
Secondary data originally collected for a different study, used again for a new
research question.
Õc through internet
Õc through books of retail
Õc company profiles of big bazaar and shopper¶s stop
c ½
INTRODUCTION OF RETAIL INDUSTRY
Retail Industry
The word 'retail' is derived from the French word 'retailer' meaning 'to cut a
piece off' or 'to break bulk'. In simple terms it involves activities whereby
product or services are sold to final consumers in small quantities. Although
retailing in its various formats has been around our country for many
decades, it has been confined for a long time to family owned corner shops.
Englishmen are great soccer enthusiasts, and they strongly think that one
should never give Indians a corner. It stems from the belief that, if you give an
Indian a corner he would end up setting a shop. That is how great Indians
retail management skill is considered.
Retail Formats
Hypermarket: It is the largest format in Indian retail so far is a one stop shop for
the modern Indian shopper.
c SKUs: 20000-30000.
c Example: stores located at the corners of the streets, Reliance Retail¶s Fresh
and Select.
Discount store: Standard merchandise sold at lower prices with lower margins and
higher volumes.
c Example: Bata store deals only with footwear, RPG¶s Music World,
Crossword.
MBO¶s: Multi Brand outlets, also known as Category Killers. These usually do
well in busy market places and Metros.
Kirana stores: The smallest retail formats which are the highest in number (15
million approx.) in India.
Malls: The largest form of organized retailing today. Located mainly in metro
cities, in proximity to urban outskirts.
c W.R.L. has two models that cater to both, the aspiration clientele and the value
for money conscious clientele.
c Launched Spaces -Home & Beyond and Welhome (Wels pun Factory Outlet) in
the same year.
c Offer specialized products at affordable prices, Bed sheets starting at Rs. 199,
towels starting at Rs. 79 and Curtains starting at Rs. 99
15
Yes
No
35
RESULT;- From the survey it is concluded that more than 70% of the total
respondent does not know about retail industry.
Q2. Do you know about vishal mega mart in Bareilly?
Yes
No
G
G
G
G
Local Kirana Store Vishal Mega Mart Others
G
G
G
Daily Fortnight Weekly Monthly
Result: From the survey it is concluded that maximum visit of respondents are
twice in a month.
Q5. Why do you purchase you material from here?
If kirana
-----------Because of Rate
«««...Because of Quality
«««...Because of Service
If retail store
-----------Because of Rate
«««...Because of Quality
«««...Because of Service
G
G
Kirana
G Retali Store
Rate
Quality
Service
RESULT;-it is concluded from the survey that most of the respondent like
to purchase from retail store because of quality and from local krianas
because of rates.
Yes
No
RESULT;- From the survey it is concluded that most of the respondent like
to purchase from retail store.
Ques.7. are you satisfied with the customer service offered in vishal mega
mart?
G
G
G
Good Average To an extent Need to be
improved
G
G
Cloth Grossery Cosmetic Accessories
G
G
G
G
G
More Variety Discount on branded Discount on FMCG Better customer
products service
G
G
G
Highly satisfied Satisfied Can't say Dissatisfied Highly
Dissatisfied
Indian economy is going through huge change. Retail is taking a centre stage. Big
Bazaar has been the pioneer of retail in India.
There is a learning to be learnt from this case. The document discusses the research
done to see what the psyche of consumer is and how to harness it for future
business opportunities.
c Vishal is the one of the biggest and the most popular company, which has
come in Retail business.
c Vishal is introducing its Retail Store named³ Vishal Mega Mart´
c Vishal Mega Mart are selling all daily needs item, Foods items, Cloths,
utensils, Gift items etc.
c There is also a fast food corner where customer can also enjoy.
c By the cause of introducing Retail stores, the Competitions will increase
and it will be beneficial for the customers, and price of the entire product
will be reasonable.
c Vishal Mega Mart will be very beneficial for customers, farmers Retailer &
Whole seller.
c Customers will get right quality product at right price. Having more options
of purchasing will benefit him. He will be free from all kind of traps of
mediators and commission agents.
SUGGESTIONS:
Õc The respondents are free from all barriers so he/she can give
his/her opinion which may not be true in many occasions.
Õc All the responses taken are personal opinions & perception of the
respondents that are subjective.
BIBLIOGRAPHY
In order to prepare my project report, I have gone through these books &
magazines:
c Philip Kotler : Marketing Management
c Retail management
c News Papers
c Business Today
c www.altavista.com
c www.google.com
c www.vishalmegamart.com
c www.retail.com
c
QUESTIONNAIRE
Name:- Age:-
Gender:- Occupation
Ê Yes
£ No
a. Yes
b. No
c. others
Q4. How often do you buy product from vishal mega mart?
a. Daily b. Fortnight
b. Weekly d. Monthly
Q5. Why do you purchase you material from here?
If kirana
-----------Because of Rate
«««...Because of Quality
«««...Because of Service
If retail store
-----------Because of Rate
«««...Because of Quality
«««...Because of Service
a. Yes
b. No
Q7. Are you satisfied with the customer service offered in vishal mega mart?
a. Good.
b. Average.
c. To an extent.
d. need to be improved.
Q8. What do you purchase mostly from vishal mega mart?
Ê Cloth c. Cosmetic
£ Grocery d. Accessories
Q9. What sort of services would you will like the most in different
retails stores?
a. More variety.
c. Discount on FMCG.
a. Average.
b. Very Good
c. Excellent
d. Can¶t Say