› 


 




  

better health lead to healthy profitsx

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 ³Any improvement
in getting an
innovative drug to
market will have a
huge payoff´.

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› . The trial and error of test tubes can be
aided by the search of enormous
databases. To help determine which drugs
have the greatest potential
Pharmaceutical companies and biotech
firms, especially those involved with the
genome project to map Human DNA are
sharing database information.

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› To put more resources into those drugs
likely to succeed and to reduce the flow of
resources to drugs that show low
potential.

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› ‰nderstanding database structure begins
by understanding the role that data plays
in decision making. Firms can begin with
the problems they face and construct
required data from a process-oriented
methodology

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› The reasons are that they are
conceptually easy to understand and
relational database structures are easy to
change because they use implicit
relationships among data

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› via reports and forms
› writing their own database queries

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› Of the manager is not aware of
assumptions the database management
system uses to process queries, reports,
and forms he or she may find that the
data retrieved is not the intended data.

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› The enormity of the data associated with
modern business and its critical impact on
business operations have combined to
cause the creation of

DATABASE ADMONOSTRATORS
ROLES:

*working with management to plan the

structure and organization of data held by
the organization
*Security issues are very important, especially
because the World Wide Web may allow
individuals outside of the organization to
access information contained in the
organization¶s database
*of offering training to users who need to
access the database to fulfill their job duties

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 * both keeping unauthorized
individuals out as well as
allowing easy access for
organizationally authorized
individuals.

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› All managers need to understand the
basic database structures and how to
retrieve data from the database


 

 
 





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