Marketing Decision Making Previous Exams

Summarized by Mansour Abu Helal

These are all the exam questions of intake 8, group 1&3, dated 26/5/2008

Short Questions: Select 8 out of 10 (5 marks, half page each)

1- Using the Ansoff Model, describe the difference between product

development and Market Development
2- What is a product? Describe the types of consumer products.
3- Discuss segmentation strategies.
4- Discuss how differentiation and positioning affect the marketing mix
5- Discuss product line stretching. How can a flower shop use this concept?
6- Define advertizing. Mention its benefits. How do marketers use it?
7- Explain the difference between formulated and entrepreneur marketing.
8- Discuss the demographic effect of the macro-environment and how it affect
marketing,
9- Why do Communication channels need to be integrated? How to integrate
them?
10- Discuss how a proper mission statement can guide marketing plan.

Essay Questions: select 2 out of 3 (30 Marks, two and half page each)

1- Selling Vs. Marketing…discuss.

2- Talk about the Product Life Cycle (PLC)
3- Pricing…discuss.

These are some of intake 8, group 2&4 retake exam questions:

Short Questions

1- Talk about Push & Pull Strategy

2- Maturity stage in PLC
3- Segmentation Strategy
4- Type of appeals (emotional, rational, morals).
5- Macro-Environment (natural)

Essay Questions

1- Difference between selling & marketing

2- Strategy of new pricing & product mix strategy and adjustment pricing

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Marketing Decision Making Previous Exams
Summarized by Mansour Abu Helal

These are some of intake 7, Group 1&3 exam questions:

Short Questions

1- Positioning
2- Products levels: core actual augmented
3- Public relations why its important
4- Clear mission statement why its important in management strategy
5- Macro-environment and demography
6- Formulated and entrepreneurial marketing talk about them
7- Ansoff discuss the four ways penetration - product- market- diversification

Essay Questions

1- Segmentation
2- IMC
3- Selling Vs Marketing
4- Pricing

These are some of intake 7, Group 2&4 exam questions:

Short Questions

1- Advertising
2- Why use IMC
3- Strategic planning in marketing
4- Positioning
5- Macro and demography
6- Formulated and entrepreneurial marketing
7- Product and product line decisions
8- IMC Promotion mix components

Essay Questions

1- PLC (product life cycle ) The table in the book is important

2- Pricing
3- Segmentation
4- Selling Vs Marketing

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