VAS

 VAS
• A value-added service (VAS) is popular as a telecommunications
 industry term for non-core services
• All services beyond standard voice calls
• The mobile VAS market in India is worth US$2000 million
• By end June2010 the VAS market is expected to stand at Rs 16,520
crore
• The VAS market is expected to double by 2011 with an annual growth
rate of 70%.
• Common VAS in INDIA
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  Need for MVAS
 Rural VAS
• Nature of Rural market
• Understanding the Rural consumer
• Regional and local contents
 Global VAS
 MVAS Ecosystem
• How Revenue distribution has been done in MVAS Ecosystem?
 Different MVAS categories
• Entertainment VAS
• Info VAS
• mCommerce VAS (Transactional services)
 3G and its impact in Indian MVAS market
 Barriers to the growth of MVAS in India
• Limited awareness of services
• High cost of content
 VAS through Retail
• The Indian retail market is the fifth-largest retail destination globally
• It is estimated to grow from the US$ 330 billion in 2007 to US$ 427
billion by 2010 and US$ 637 billion by 2015
• Why VAS through retail?
• How we can promote VAS trough Retail?
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