IKF

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 Internet Marketing

Search Engine Optimization

Social Media Optimization
E-Mail Marketing
Pay Per Click
 Search Engine Optimization (SEO)
The art of fixing, improving and optimizing your web site so that there is a good chance
your web pages will appear at the top of natural or free search engine listings for
selected keywords and phrases.

More than 80% Internet Users Using Search Engine to Find relevant Information.
55% of users use search engines with the intention of buying a product We categories
Search Keywords into mainly 3 group.
1.Buy Keyword
2.Informative Keyword
3.

Benefits SEO:
1.Low Cost of Implementation
2.Successful SEO Strategy Can Bring up to 300% Increase in Business.
3.Increase traffic from Search Engine
4.Create Brand in Search Engine.
5.Good ROI within 3-5 Months of Regular SEO

Cons SEO:
1.No One guarantee 100% Listing in Search Engine 1 st Page in Specific Period of Time
2.Minimum Time Required 3-5 Months to bring Keyword in Ranking in 1 st page.
3.Hard to Calculate Return of Investment.
Search Media Optimization
 Pay Per Click

“Pay-Per-Click is an online advertising payment

model in which payment is based solely on
qualifying click-throughs.”

How Does it Work?

Bid on relevant keywords

Advertising engine displays your text ad on their
results page or network of web sites
You only pay when people click
 Why Advertise?

Get instant visibility

Cost to enter is small
Track ROI
 Who Are the Major Players?

Google
Yahoo
MSN
Find What
Ask Jeeves/Teoma
 Google

Keyword Targeted CPC (Cost Per Click)

More Clicks, Better Results
You set max per keyword and budget
Track Results – Conversion Tracker
Ads appear on Google.com
Google content network via Adsense program
 Yahoo Sponsored Search (Formerly
Overture)

Bid on keywords (auction format)

Highest bidder gets highest placement on the
page
Yahoo, MSN, Altavista, CNN, Infospace
Yahoo Publishers Network Content Match (Beta)–
Like Google Adsense
 Bing (MSN)

Text Ads Limited to MSN, CNBC, Hotmail,

Program will eventually replace Yahoo results
May be an opportunity down the road
Getting Started

Very Easy to Set Up

Take the time to
Plan
Research
Setup
Execute
Track Results
 1 Step: Budget and ROI
st

Define program objectives

What’s success?
How will you measure success?
Define and set conversion expectations
 Conversions

Any interaction that you want to track

Valuable events like:
Product Purchase
Form Completion
White Paper Download
Event Registration
Inquiry
2 Step: Research Keywords
nd

Yahoo Search Marketing

Keyword Selector Tools
Keyword Bid Tool
ROI Calculator
Google
Keyword Lookups
Keyword Analysis
Traffic Estimator
Wordtracker.com
How Can You Maximize Your ROI?

Great Ad Copy
Keyword Specific Landing Pages
Improve Conversions
Continually Track What’s Going On